USING YOUR POINT OF SALE AND INVENTORY MANAGEMENT SOFTWARE TO YOUR ADVANTAGE

Collect Customer Data from Your POS

• Collect your customers’ information right at the POS and ask the right

questions, so you can have a solid understanding of each customer.

• Without being too pushy, ask for basic and detailed information, like

name, gender, email, birthday, interests, sizes, etc. to help you know

your audience as best as you can.

• Be transparent about how you want to use their information and add

any additional notes to their profile that can help you understand

more about the customer.

Collect Customer Data from Your POS

Segment Your Marketing

• Using the data you’ve collected from your customers, you can run

reports and separate them based on certain criteria.

• You can use these segmentations to create meaningful email or mailer

campaigns for your clients.

• You can filter your reports by location, gender, shopping behavior,

birthdays, and more and then create campaigns for events, discounts,

sales, or new inventory.

Segment Your Marketing

Offer Coupons and Frequent Buyer Programs

• Give your customers an incentive to come into your store, and let

them know about your latest deals through your marketing efforts.

• Effective use of coupons in your marketing strategy can assist in

getting rid of excess inventory and build excitement and engagement

around a new product.

• Reward your most loyal customers by offering frequent buyer

programs. Keeping customers happy and making them feel

appreciated is a huge factor in customer retention.

Offer Coupons and Frequent Buyer Programs

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