guide to moving online: part 1 - steps 1-5

23
@ Publications 2.0 The time is now to move your publication online. start here

Upload: aaron-manfull

Post on 20-Jun-2015

482 views

Category:

Education


1 download

DESCRIPTION

This is the presentation Jim Streisel and Aaron Manfull gave at the JEA/NSPA National High School Journalism Convention in Minneapolis. The convention was in November of 2011. You can contact them on Twitter @carmeljim and @manfull if you have questions.

TRANSCRIPT

Page 1: Guide to Moving Online: Part 1 - Steps 1-5

@

Publications 2.0

The time is now to move your publication online.

start herestart here

Page 3: Guide to Moving Online: Part 1 - Steps 1-5

@

@CarmelJimHilite.org/streiselJim Streisel on Facebook

Page 4: Guide to Moving Online: Part 1 - Steps 1-5

@

Page 5: Guide to Moving Online: Part 1 - Steps 1-5

@

Page 6: Guide to Moving Online: Part 1 - Steps 1-5

@

Page 7: Guide to Moving Online: Part 1 - Steps 1-5

@

Page 8: Guide to Moving Online: Part 1 - Steps 1-5

@

Page 9: Guide to Moving Online: Part 1 - Steps 1-5

@

Joomla 2008-2010

Page 10: Guide to Moving Online: Part 1 - Steps 1-5

@

WordPress 2010-current

Page 11: Guide to Moving Online: Part 1 - Steps 1-5

@

Page 12: Guide to Moving Online: Part 1 - Steps 1-5

@

Give Your Publication An Online Presence

Stop Thinking About Doing It

Start Today

Page 13: Guide to Moving Online: Part 1 - Steps 1-5

@

Everything must revolve around it.

This is not an extra appendage.

11

•Put an editor in charge

•Offer incentives for students. Writing for the Web shouldn’t be used as punishment.

•Create positions that revolve around the web

Page 14: Guide to Moving Online: Part 1 - Steps 1-5

@

Class Structure

newspaper

yearbook

WritersDesignersPhotographers

WritersDesignersPhotographers

Page 15: Guide to Moving Online: Part 1 - Steps 1-5

@

newspaper yearbook

WritersDesigners

PhotographersSome Web

Video

newspaper

WritersDesignersPhotographersSome Web

Class Structure

Page 16: Guide to Moving Online: Part 1 - Steps 1-5

@

newspaper yearbook

digital media

WritersDesigners

WebVideoPhotographers

WritersDesigners

Class Structure

Page 17: Guide to Moving Online: Part 1 - Steps 1-5

@

Social Networking

Web Editor

Beats

Digital Media Director

Photo Editor

Video/Podcast Editor

Publicity

EIC Digital Media

Editor Roles

Page 18: Guide to Moving Online: Part 1 - Steps 1-5

@

Define your purpose. What is your mission?

22

•How do each of the student media at the school differ?

•What niche will the Web find itself fitting into?

Page 19: Guide to Moving Online: Part 1 - Steps 1-5

@

Develop a sitemap.33

Page 20: Guide to Moving Online: Part 1 - Steps 1-5

@

Get an easy, memorable URL.

Our progression:FHN026.comNorthstartoday.comExcaliburyearbook.comFHNtoday.com

(considered francishowellnorth.com)

44

Page 21: Guide to Moving Online: Part 1 - Steps 1-5

@

Our progression:HiLite.orgCarmelYearbook.comWHJE.comCHTV.comGreyhoundmedia.orgGreyhoundmedia.org/sports

Page 22: Guide to Moving Online: Part 1 - Steps 1-5

@

Ways of going about it:

•Putting PDFs of your publication online (issuu.com)

•Using an application like Dreamweaver

•Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress

Choose your platform55

Page 23: Guide to Moving Online: Part 1 - Steps 1-5

@