guidelines - pb swiss tools · 2 base elements 2.1 logo variants in color 12 2.2 logo variants in...

Work with the best.

CORPORATE DESIGNGuidelines

Version 2.0/E

CORPORATE DESIGN GUIDELINES

Work with the best.

INTRODUCTION AND CONTACT 4

1 BRAND CODE1.1 The DNA of PB Swiss Tools 6

1.2 Brand Architecture 7

1.3 Brand Story and Claim 8

1.4 Brand Story Translations 9

1.5 Quality Label 10

2 BASE ELEMENTS2.1 Logo Variants in Color 12

2.2 Logo Variants in B&W 13

2.3 Logo Positioning 14/15

2.4 Colors 16

2.5 Color Ratio 17

2.6 Fonts 18

2.7 Mood board 19

2.8 Key Visual / Product Visuals 20

2.9 Product Images 21

3 APPLICATIONS3.1 Stationary 23/24

3.2 Labels 25

3.3 Image Ads 26

3.4 Product Ads 27

3.5 Job Advertisements 28

3.6 Packaging 29

3.7 PowerPoint Slides 30

3.8 Mail Closing and Signature 31

3.9 Out-of-Office Notification 32

3.10 External Reports 33

4 SALES PARTNERS/SPECIALIZED TRADE 4.1 Advertising and Flyers 35/36

4.2 Catalog 37

4.3 Point of Sale 38

4.4 Trade Fairs 39

5 PAPER5.1 Corporate Paper 41

6 DOWNLOADS6.1 Login Extranet 43

CONTENT GUIDELINES

4

INTRODUCTION CONTACT

CORPORATE DESIGN Guidelines of PB Swiss Tools

The Corporate Design Manual visualizes the presence of PB Swiss Tools.

The present manual supports you in quickly orientating yourself and in

continuing to advance the uniform appearance of PB Swiss Tools in a

simple and comprehensible way.

We invite you to visit our download area where you can find and use

templates to facilitate your work. We thank you for doing your share

in presenting applications from PB Swiss Tools in a professional and

recognizable way.

We gladly support you in the implementation of your communication

tools. Do not hesitate to contact us at any time.

RESPONSIBLE FOR CD

Ms. Anita MüllerHead of [email protected]+41 34 437 71 24

1BRAND CODE

6

BRAND CODE DNA OF PB SWISS TOOLS 1.1

VISIONThroughout the world, profession-

als work with the best assembly

tools for screws and nuts from the

Swiss manufacturer

PB Swiss Tools.

RELIABLE

Only those you can trust their

employees and products

100% can promise a lifetime

guarantee.

OUTSTANDING

Many produce good tools, some

produce very good tools, but

only one produces the best tool.

PRECISION

Only a precision tool enables

exact and, therefore, efficient

and injury-free working.

7

BRAND CODE BRAND ARCHITECTURE 1.2

QUALITY HAND TOOLS (QHT) MEDICAL INSTRUMENTS (MI)

BRAND LEVEL

PRODUCT LEVEL

Work with the best.

Color Code

RainbowPersonal LineTools color coded...

Key L-wrenches

Metric mmHolding ringInch...

Striking tools

MalletsCentre punches and pin punchesChisels...

Special tools

Special ToolsUniversal and file handlesScraper...

Interchangeable handles and blades, PrecisionBits

PrecisionBitsPrecisionBits accessoriesSocket wrench bits...

Sales promotion

Surgical Instruments (SI)

OPERACE

Screwdrivers

ClassicMulticraftSwissGrip...

POSTiered tableSales stands...

8

BRAND CODE BRAND STORY AND CLAIM 1.3

BRAND STORY

The brand story summarizes the outstanding aspects of our brand.

It describes the extraordinary quality of our market performance

and product quality with a focus on the manufacturing site Switzer-

land.

At the end of the brand story follows the claim which defines the

core values of our brand.

APPLICATION

The brand story can be used on communication tools such as brochures,

advertisements, catalogs, trade fairs or the Internet.

Brand story

Claim

PB Swiss Tools develops and produces uncompromising Swiss quality: precise, durable and reliable. Anybody who drives screws professionally will appreciate these excellent tools and instruments.

Work with the best.

9

PB Swiss Tools entwickelt und fertigt kompromisslose Schweizer Qualität: präzis, dauerhaft und zuverlässig. Wer professionell schraubt, weiss die exzellenten Werkzeuge und Instrumente zu schätzen.Work with the best.

PB Swiss Tools develops and produces uncompromising Swiss quality: precise, durable and reliable. Anyone who drives screws professionally will appreciate these excellent tools and instruments.Work with the best.

PB Swiss Tools développe et fabrique de la qualité suisse irréprochable: précise, durable et fiable. Les professionnels savent apprécier l’excellence de nos outils et instruments.Work with the best.

PB Swiss Tools sviluppa e produce qualità svizzera senza compromessi: precisa, durevole e affidabile. Chi avvita per professione, sa apprezzare utensili e strumenti eccellenti.Work with the best.

PB Swiss Tools desarrolla y produce herramientas de calidad suiza, distinguida por tres principios irrenunciables: precisión, durabilidad y fiabilidad. A la hora de atornillar, los profesionales valoran la importancia de contar con herramientas e instrumentos de la máxima calidad.Work with the best.

PB Swiss Tools ontwikkelt en produceert compromisloze Zwitserse kwaliteit: precies, duurzaam en betrouwbaar. Wie professioneel schroeft, weet uitmuntende gereedschappen en werktuigen te waarderen.Work with the best.

BRAND CODE BRAND STORY TRANSLATIONS 1.4

German

English

French

Italian

Spanish

Dutch

10

100% MADE IN SWITZERLANDAssured quality due to products made 100% in our Swiss factories

CUSTOMER SERVICESame top-notch product and services quality all over the world

SUSTAINABILITY AND BUSINESS EXCELLENCEManufactured with sustainability in mind and respecting the standards: SQS Reg. Nr. 10762: ISO 9001, ISO 13485, ISO 14001, OHSAS 18001, FSC C008912: FSC COC 100%

INNOVATION1⁄ 5 of yearly turnover goes to the development of new products

UNLIMITED GUARANTEE*

Timely unlimited warranty* with the serial number on each tool

* Based on national legal regulations concerning maximum warranty periods, some countries may have imposed a reduced timely «unlimited guarantee».



100% MADE IN SWITZERLANDAssured quality due to products made 100% in our Swiss works


SUSTAINABILITY AND BUSINESS EXCELLENCEManufactured with sustainability in mind and respecting the standards: SQS Reg. Nr. 10762: ISO 9001, ISO 13485, ISO 14001, OHSAS 18001,

FSC C008912: FSC COC 100%





SOCIAL RESPONSIBILITYCommitment for fair boundary conditions of our stakeholders


100% MADE IN SWITZERLANDAssured quality due to products made 100% in our Swiss works


SUSTAINABILITY AND BUSINESS EXCELLENCEManufactured with sustainability in mind and respecting the standards: SQS Reg. Nr. 10762: ISO 9001, ISO 13485, ISO 14001, OHSAS 18001, FSC C008912: FSC COC 100%





100% MADE IN SWITZERLAND

CUSTOMER SERVICE

SUSTAINABILITY AND BUSINESS EXCELLENCE

INNOVATION


SOCIAL RESPONSIBILITY

BRAND CODE QUALITY LABEL 1.5

centered left-aligned

The 5 quality labels

of PB Swiss Tools

Each quality label features a

permanently assigned text which is

available only in English and is

placed in the same way – either to

the right of the quality label or

centered.

Caution

The addition in the footnote for the

quality label «UNLIMITED

GUARANTEE» must be present on

every advertising document. The

footnote should be positioned as

small as possible in the lower

section of the quality labels.

left-aligned short form

Download:

www.pbswisstools.com/en/

service/media/logos

2BASE ELEMENTS

12

Work with the best.

Work with the best.

Work with the best.

Work with the best.

www.pbswisstools.com

BASE ELEMENTS LOGO VARIANTS IN COLOR 2.1

Minimum spacing from the edge

If the claim is inside the image, the

Internet address is inserted into

the red bar or, optionally, left out

completely.

Minimum spacing between logo

and claim

Logo without claim

Short brand

Logo for catalog entries with very

little space

Download:


service/media/logos

13

Work with the best.

Work with the best.

Work with the best.

Work with the best.


BASE ELEMENTS LOGO VARIANTS IN B&W 2.2

Minimum spacing from the edge

If the claim is inside the image,

the Internet address is inserted

into the bar or, optionally, left out

completely.

Minimum spacing between logo

and claim

Logo without claim

Short brand


little space

Download:


service/media/logos

14

Work with the best.

Work with the best.

BASE ELEMENTS LOGO POSITIONING 2.3

1,5 x logo height kept clear

DIN A4 portrait

1 x logo height for A4 8.7 mm

DIN A4 landscape

Depending on the format and com-

munication means, the logo can

be positioned according to visual

aspects in a vertical alignment

under consideration of the minimum

spacing.

The A4 format serves as a point of

reference. For other applications,

the ratio of the logo size must be

visually adjusted.

1.5 x logo height kept clear

2 x logo height kept clear

1 x logo height


Spa

ce fo

r pl

acin

g th

e re

d lo

go b

arS

pace

for

plac

ing

the

red

logo

bar

15

BASE ELEMENTS LOGO POSITIONING 2.3


DIN A4 portrait

1 x logo height for A4 8.7 mm

DIN A4 landscape

Depending on the format and com-

munication means, the logo can

be positioned according to visual

aspects in a vertical alignment

under consideration of the minimum

spacing.

The A4 format serves as a point of

reference. For other applications,

the ratio of the logo size must be

visually adjusted.



1 x logo height


Spa

ce fo

r pl

acin

g th

e lo

goS

pace

for

plac

ing

the

logo

16

PANTONE

BASE ELEMENTS COLORS 2.4

In general, the world of PB Swiss Tools is white with red as an accent

color. Black is not used as a fill color, but as typography and for charac-

ters. In graphics, black may also be rasterized. Additional colors in charts

and diagrams should be avoided as much as possible.

PB SWISS TOOLS RED

CMYK 100% magenta, 100% yellowb&w Red is applied as 100% black

Pantone Color Service Center, PBTOOLS Red 184624 Mr. Martin Scheidegger Egelmoosweg 1 4562 Biberist Telephone 032 672 13 14

If need be* Pantone Red 032 corrected to 100% magenta 100% yellow

RGB R 225 G 18 B 26Hexadecimal e1121aRAL 3020

17

BASE ELEMENTS COLOR RATIOS 2.5

BALANCE IN COLOR WEIGHTING

The ratio of red, white, and black is illustrated here. The rule of perception consistency

applies here (subjective impression, not mathematical rule). This weighting applies to print

media, but not to tools.

SECONDARY COLORS

The secondary colors are not permanently defined. Attention must be paid to colorfulness.

No secondary color should be dominant. Primary colors are being used.

18

Helvetica Neue LT Pro

The PB Swiss Tools company font

is Neue Helvetica in the typefaces

45 Light, 55 Regular and 75 Bold.

This font is used for all print pro-

ductions.

The font may be purchased at

www.linotype.com. The font version

in the OT (OpenType) format is

recommended. It can be installed

on computers running Windows as

well as Mac OSX.

Arial

Arial with the typefaces Light,

Regular and Bold is used for all

correspondences and for electronic

media, such as PowerPoint.

Ideal font size for correspondence:

10 pt.

Line spacing:

Multiple, At 1.15 pt.

Company font

Helvetica Neue LT Pro 45 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Helvetica Neue LT Pro75 Bold

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz0123456789

Correspondence font

Arial Regular


ArialBold


BASE ELEMENTS FONTS 2.6

19

BASE ELEMENTS MOOD BOARD 2.7

20

BASE ELEMENTS VISUALS 2.8

Product Visuals

Shows the rough and wintry Swiss

mountain landscape.

The images are used over a large

area and, if possible, with crossing

brim.

Key Visual

The Key Visual symbolizes our ad-

vertising message. For readers and

viewers, it represents the emotional

connection with the product. The

effect of the visual stimuli is that a

message is retained in memory for

a longer period of time that pure

text information.

The Key Visual is not used for

product-based applications.

For this application area, the

Product Visuals are available.

21

Tools are always photographed

on a white background, generally

placed by themselves and without

shadow.

The blades of the tools point

downward.

EXCEPTION

For the bits, the screw profile is the

only exception to point upward.

For photographs with perspective,

it is possible to feature the tools

with a light profile shadow

or reflection.

BASE ELEMENTS PRODUCT IMAGES 2.9

3APPLICATIONS

23

Work with the best.

PB Swiss Tools Bahnhofstrasse 24 CH-3457 Wasen/Bern www.pbswisstools.com Phone +41 34 437 71 71 Fax +41 34 437 71 90 [email protected]

SQS Reg. Nr. 10762: ISO 9001, ISO 13485, ISO 14001, OHSAS 18001

Sehr geehrte Damen und Herren

Im velis erciliquatem dolore tet praesequi er sum do odoloreet, se magnis acil et, vullandre te core vullam, quat. Ut nim do od te tet esto dip estie tatet, conummy nosto dui tisci tem inciduipit autpatum num in utpat do dolor suscilisit vel iure ming et wisisisis aliscilis accum qui tionsenisim zzril ilisi yyblaore mincilisl do od dolute vent prat. Ignim eum esto dolore dipsustrud estin ea faccum ip ero consed et wis eumsandit.

Pore moluptatet dion eu feugait, coreet luptat ea faccum eugait wismolore core vulputat nos duis ad tio dignissim euiscil et nulla feu faciduip el iureet, sit, quissit, veraess ectetue raesevercin ver sit usectem veliqui bla faciliquat. Ut nonummodigna consectem illa alissequam, senim dolor amet ea auguerit aliquis nos nim ad molobor sit adigna cor aute conse velit alisi te vulputa tiniam ad enis non venibh eniam in henim irit velismo dolessi.

Ut nim do od te tet esto dip estie tatet, conummy nosto dui tisci tem inciduipit autpatum num in utpat do dolor suscilisit vel iure ming et wisisisis aliscilis accum qui tionsenisim zzril ilisi blaore mincilisl do od dolute vent prat. Ignim eum esto dolore dipsustrud estin ea faccum ip ero consed et wis eumsandit.

Mit freundlichen Grüssen

Anita MüllerLeiterin Kommunikation

BetreffDatum

von

Seite

Corporate Design24. Juli 2010Anita Mü[email protected]/01

Musterfirma Herr Hans SowiesoIrgendwo 123452 WeissnichtwoSwitzerland

Work with the best.

PB Swiss Tools Bahnhofstrasse 24 CH-3457 Wasen/BernPhone +41 34 437 71 71 Fax +41 34 437 71 [email protected] www.pbswisstools.com

Work with the best.

Eva Jaisli CEO, Chief Executive OfficerDirect +41 34 437 71 13 Mobile +41 79 415 27 [email protected]

PB Swiss Tools Bahnhofstrasse 24 CH-3457 Wasen/BernPhone +41 34 437 71 71 Fax +41 34 437 71 [email protected] www.pbswisstools.com

Work with the best.

Bahnhofstrasse 24 CH-3457 Wasen/Bern

Musterfirma Herr Hans SowiesoIrgendwo 123452 WeissnichtwoSwitzerland

Work with the best.

APPLICATIONS STATIONARY 3.1

Business letter

Business card

C5 envelope, rear side

C5 envelope, front side

24

Work with the best.



Sehr geehrte Damen und Herren






BetreffDatum

von

Seite

Corporate Design24. Juli 2010Anita Mü[email protected]/01

Musterfirma Herr Hans SowiesoIrgendwo 123452 WeissnichtwoSwizerland

40

5550

3814

8.5

14

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40

5550

Falz

148.

5

14



Im velis erciliquatem dolore tet praesequi er sum do odoloreet, se magnis acil et, vullandre te core vullam, quat. Ut nim do od te tet esto dip estie tatet, conummy nosto dui tisci tem inciduipit autpatum num in utpat do dolor suscilisit vel iure ming et wisisisis aliscilis accum qui tionsenisim zzril ilisi yyblaore mincilisl do od do dolor suscilisit vel iure ming et wisisisis aliscilis accum qui tionsenisim zzril ilisi yyblaore mincilisl do od dolute vent prat. Ignim eum esto dolore dipsustrud estin ea faccum ip ero consed et wis eumsandit.





Falz

APPLICATIONS STATIONARY 3.1

Page 2

Page 1

or individual letter

25

Work with the best.

Bahnhofstrasse 24 CH-3457 Wasen/Bern

APPLICATIONS LABELS 3.2

Design axis

CompanyMr. First name Last Name12 StreetCity, State ZIPCountry

26


Work with the best.

100% Made in Switzerland Unlimited Guarantee

PB Swiss Tools entwickelt und fertigt kompromisslose Schweizer Qualität: präzis, dauerhaft und zuverlässig. Wer professionell schraubt, weiss die exzellenten Werkzeuge und Instrumente zu schätzen.




Work with the best.




Work with the best.


APPLICATIONS IMAGE ADS 3.3

Image advertisement

1/2 page

Image advertisement

1/1 page

Image advertisement

1/3 page

27


PB 8510 R-30. Der Twister von PB Swiss Tools: Ein Bithalter mit Ratsche. Linkslauf, Rechtslauf und blockierte Stellung. Umschaltung problemlos mit einer Hand. Für PrecisionBits C6 und Steckschlüsseleinsätzen 1/4". www.pbswisstools.ch

Work with the best.

EXTREME SITUATIONEN ERFORDERN EXTREM GUTE WERKZEUGE




Work with the best.





Work with the best.

APPLICATIONS PRODUCT ADS 3.4

Product advertisement

1/2 page


1/1 page


1/3 page

28

Work with the best.


Wir suchen per 1.12.2019 oder nach Vereinbarung eine

FachpersonGrundproduktion

Ihr Verantwortungsbereich Selbstständiges Programmieren und Einrichten von CNC-Maschinen

Sie überwachen die Serienproduktion

In Teamarbeit suchen Sie mit internen und externen Fachleuten Lösungen zur

laufenden Verbesserung von Produktionsprozessen

Ihre Persönlichkeit Erfolgreich abgeschlossene Ausbildung als Polymechaniker/in, Mechaniker/in

oder Produktionsmechaniker/in

Ausgewiesene Kompetenz im CNC Fräsen, CNC Drehen (Langdreher)

Besondere Fähigkeiten für Teamarbeit und weiterführende Lernprozesse

Gute Deutschkenntnisse in Wort und Schrift

Ihre Perspektiven Eine herausfordernde Dauerstelle in einer international tätigen Firma mit fortschrit-

tlichen Arbeitsbedingungen und Sozialleistungen

Fort- und Weiterbildung

Fühlen Sie sich angesprochen?

Für Fragen steht Ihnen der Bereichsleiter Grundproduktion, Reto Leuenberger Tel.

034 / 437 71 58, [email protected] zur Verfügung. Ihre Bewerbung

richten Sie bitte bis am 13. August 2010 an: PB Swiss Tools, Cornelia Villiger

PB Swiss Tools entwickelt und fertigt kompromisslose Schweizer Qualität: präzis, dauerhaft und zuverlässig. Wer professionell schraubt, weiss die exzellenten Werkzeuge und Instrumente zu schätzen. Work with the best.

Work with the best.


Wir suchen per 1.12.2019 oder nach Vereinbarung eine

FachpersonGrundproduktion

Ihr Verantwortungsbereich Selbstständiges Programmieren und Einrichten von CNC-Maschinen

Sie überwachen die Serienproduktion

In Teamarbeit suchen Sie mit internen und externen Fachleuten Lösungen zur

laufenden Verbesserung von Produktionsprozessen

Ihre Persönlichkeit Erfolgreich abgeschlossene Ausbildung als Polymechaniker/in, Mechaniker/in

oder Produktionsmechaniker/in

Ausgewiesene Kompetenz im CNC Fräsen, CNC Drehen (Langdreher)

Besondere Fähigkeiten für Teamarbeit und weiterführende Lernprozesse

Gute Deutschkenntnisse in Wort und Schrift

Ihre Perspektiven Eine herausfordernde Dauerstelle in einer international tätigen Firma mit fort-

schrittlichen Arbeitsbedingungen und Sozialleistungen

Fort- und Weiterbildung

Fühlen Sie sich angesprochen?

Für Fragen steht Ihnen der Bereichsleiter Grundproduktion, Reto Leuenberger Tel.

034 / 437 71 58, [email protected] zur Verfügung. Ihre Bewerbung

richten Sie bitte bis am 13. August 2010 an: PB Swiss Tools, Cornelia Villiger

PB Swiss Tools entwickelt und fertigt kompromisslose Schweizer Qualität: präzis, dauerhaft und zuverlässig. Wer professionell schraubt, weiss die exzellenten Werkzeuge und Instrumente zu schätzen. Work with the best.

APPLICATIONS JOB ADVERTISEMENTS 3.5

For the job advertisement, it must

be observed that the design axis

(left) up to the claim is maintained.

Depending on the width of the

advertisement, the position of

the design axis can be moved

horizontally.

Job advertisement

1-color black

Job advertisement

2-color black/red

Design axis

1 x logo height

3 x logo height

1 x logo height

29

Job advertisement

1-color black

Job advertisement

2-color black/red

APPLICATIONS SELF-SERVICE PACKAGING 3.6

The horizontal arrangement and the

standardization of box dimensions

structure the variety of the products

displayed on the wall.

Rear side:

– Technical Operating Instructions

– Special user advantages

Front side:

– 100% Made in Switzerland,

– Unlimited Guarantee

30

Work with the best.

1 tt.mm.20jj

Work with the best.

2 tt.mm.20jj

Work with the best.

3 tt.mm.20jj

Work with the best.

4 tt.mm.20jj

APPLICATIONS POWERPOINT SLIDES 3.7

Fonts are Arial Regular and

Arial Bold.

In case of more than three listings

(bullet points), change to a another

slide with the fourth one.

The design axis is specified by the

position of the claim.

In addition, the number of pages,

the date and the footer is perma-

nently configured on the master

slide.

Presentation Title

Design axis

Headline maximum double-spaced

Headline- Listings

- Please use for more than 3 items

- Distribute to several slides

Headline combined with images

LItas sae parum es dia si odici ut offictur sim

eatempor molupti bustionsedis cum laborepe-

di solum ditese doloreh eniminti officiandent

alisquia doles ean.

LItas sae parum es dia si odici ut offictur sim

eatempor molupti bustionsedis cum laborepe-

di solum ditese doloreh eniminti officiandent

alisquia doles ean.

31

From: Müller Anita

Subject: Mail signature

Date:

To:

Kind regards,

Anita Müller

Director of Communications

Marketing Specialist

PB Swiss Tools Bahnhofstrasse 24 CH-3457 Wasen/Bern

Phone + 41 34 437 71 24 Fax +41 34 437 71 90

[email protected] www.pbswisstools.com blog.pbswisstools.com

APPLICATIONS MAIL SIGNATURE 3.8

32

From: Müller Anita

Subject: Out-of-office

Date:

To:

Ich bin zurzeit abwesend und ab dem tt.mm.2011 wieder gerne für Sie da. Ihre Nachricht

wird nicht weitergeleitet. Wenden Sie sich bitte in dringenden Fällen an «Name»

(mailto: oder [email protected]). Danke.

Actuellement, je suis absent et je serai de nouveau à votre service à partir du jj.mm.2011.

Votre message n‘est pas transmis. En cas d‘urgence, veuillez svp. contacter «nom»

(mailto: ou [email protected]). Merci.

For the moment I am out of office and I will be back on dd.mm.2011 to answer your

message. Your message will not be forwarded. For urgent matters, please contact

«name» (mailto: or [email protected]). Thank you.

Freundliche Grüsse

Avec les meilleurs salutations

With best regards,

Anita Müller

Head of Communication

Marketing Specialist

PB Swiss Tools Bahnhofstrasse 24 CH-3457 Wasen/Bern

Phone + 41 34 437 71 24 Fax +41 34 437 71 90

[email protected] www.pbswisstools.com blog.pbswisstools.com

APPLICATIONS MAIL SIGNATURE 3.9

33

Work with the best.

Work with the best.





Die nachfolgenden Bilder zeigen alle eine der gebrochenen Klingen in einer jeweils für diese Grösse vorgesehenen Schrauben.

192/0-60 192/1-80

Verletzung von zu grosser Schraube Verletzung von zu grosser Schraube

Verletzung von zu grosser Schraube Verletzung von zu grosser Schraube

Die retournierten Werkzeuge ersetzen wir Ihnen gratis.

Wir hoffen Ihnen mit diesen Angaben zu dienen und stehen für allfällige Fragen jederzeit gerne zur Verfügung.


PB Swiss ToolsPeter MeisterManager Quality Assurance

Sehr geehrter Herr Beek

Mit der Sendung vom 06.08.2010 haben wir folgende defekte Werkzeuge retour erhalten:

1 Stk. PB 100/00

1 Stk. PB 190/001-50

1 Stk. PB 192/0-60

1 Stk. PB 192/1-80

1 Stk. PB 215C/2

1 Stk. PB 215C/3

2 Stk. PB 6215 A MiniTwister

Die gebrochenen Klingen wurden in unserem Labor mit folgendem Ergebnis untersucht:

100/00 190/001-50

Klinge abgehebelt, die Druckstelle ist klar erkennbar. Eindeutiger Herstellungsfehler, die Spitze wurde

nicht angedreht.

BetreffDatum

von

Seite

Ihre Werkzeug-Rücksendung vom tt.mm.jjjjPeter [email protected]/02

Musterfirma Herr Hans SowiesoIrgendwo 123452 WeissnichtwoSwizerland

40

40

5550

148.

5

14

14

Ihre Werkzeug-Rücksendungtt.mm.jjjjPeter [email protected]/02

BetreffDatum

von

Seite

Falz

APPLICATIONS EXTERNAL REPORTS 3.10

Page 2

Page 1

or individual letter

4SALES PARTNERSAND SPECIALIZED TRADE

35

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100% Made in Switzerland

Unlimited Guarantee

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ON TOP – Werkzeuge in Spitzenqualität

Work with the best.

Work with the best.

SALES PARTNERS / SPECIALIZED TRADE ADVERTISING AND FLYERS 4.1

Logo with claim

Identification for trade partner ads:

Only claim and logo are in the red

bar. The headline is always above

the products. Analogous to the

packaging, only «100% Made

in Switzerland» and «Unlimited

Guarantee» are used.

Download:


service/media/logos

36

T +41 44 736 63 63 | F +41 44 736 63 00 | www.brw.ch | [email protected]

Ratschen

• Ratschen mit drei Funktionen: Linkslauf, Rechtslauf und blockierte Stellung

• Kann mühelos mit einer Hand umgeschaltet werden

1 Bithalter, Quergriff mit Ratsche für PrecisionBits C6 1⁄4"438155 PB 255 MR-80 Fr. 55.80

2 Twister – Bithalter mit Ratsche für PrecisionBits C6 1⁄4"438175 PB 8510 R-30 Fr. 54.70

3 Twister – Bithalter mit Ratsche für PrecisionBits C6 1⁄4"438175 PB 8510 R-100 Fr. 57.80

4 Einsteck-Knarre für PrecisionBits C6 1⁄4"436006 PB 236 MR Fr. 36.00

5 Quergriff mit Ratsche zu Wechselklingen vom Typ PB 225436017 PB 256 R-80 Fr. 55.80

6 Umklappgriff mit Ratsche zu Wechselklingen vom Typ PB 225436015 PB 8225 R-80 Fr. 66.20

7 Quergriff mit Ratsche und 4-kant-Anschluss 1⁄4" für Steckschlüssel-Einsätze426676 PB 257 R Fr. 55.80

8 Ratschengriff mit 4-kant-Anschluss 1⁄4" für Steckschlüssel-Einsätze426677 PB 8517 R Fr. 54.70

9 Umklappgriff mit Ratsche mit 4-kant-Anschluss 1⁄4" für Steckschlüssel-Einsätze426678 PB 8227 R Fr. 66.20

10 Einsteck-Knarre mit 4-kant-Anschluss 1⁄4" für Steckschlüssel-Einsätze436008 PB 237 R Fr. 36.00

11 Bithalter, Quergriff mit Ratsche für PrecisionBits C6 1⁄4“, Set in praktischer ToolBox Mit 20 PrecisionBits für Schlitz-, Phillips-, Pozidriv-, Torx®- und Innensechskant-Schrauben438087 PB 255 MR SET Fr. 123.10

12 Twister – Bithalter mit Ratsche für PrecisionBits C6 1⁄4“, Set in praktischer ToolBox Mit 20 PrecisionBits für Schlitz-, Phillips-, Pozidriv-, Torx®- und Innensechskant-Schrauben438085 PB 8510 R-30 SET Fr. 122.00

13 Twister – Bithalter mit Ratsche für PrecisionBits C6 1⁄4“, Set in praktischer ToolBox Mit 20 PrecisionBits für Schlitz-, Phillips-, Pozidriv-, Torx®- und Innensechskant-Schrauben438085 PB 8510 R-100 SET Fr. 125.10

1211 13

Neuheit

Neuheit

Neuheit

Neuheit

Neuheit

1 2 3 4

Für PrecisionBits C6 1⁄4"

5 6

Für Wechselklingen Typ PB 225

Für Steckschlüssel-Einsätze mit 1⁄4" Anschluss siehe BRW 426320 – 426560

7 8 9 10

Neuheit

SALES PARTNERS / SPECIALIZED TRADE ADVERTISING AND FLYERS 4.1

Logo without claim

Identification in trading partners'

advertisements without claim

Download:


service/media/logos

37

SALES PARTNERS / SPECIALIZED TRADE CATALOG 4.2

Short brand


little space

Short brand Short brand

Download:


service/media/logos

38

SALES PARTNERS/SPECIALIZED TRADE POINT OF SALE 4.3

Attractive sales presentation

The clearly designed POS guides

customers to the correct purchasing

decision. The horizontal arrangement

and the standardization of box

dimensions structure the variety of

the products displayed on the wall.

Tiered table for PB Swiss Tools

screwdrivers to be hung on the hole

wall system (Euro hole spacing).

25 rows with 8 tools, attractively

presented and with flexible arrange-

ment of the range thanks to the

new modular sleeve system.

Sales stands small and large

for screwdrivers for standing up

or hanging (feet fold in).

39

SALES PARTNERS / SPECIALIZED TRADE TRADE FAIRS 4.4

Reputation marketing and new

acquisition of customers: With a

convincing trade fair appearance you

confirm to your existing customers

that they have made the right deci-

sion with PB Swiss Tools. And you

win new customers for the PB Swiss

Tools quality products and services.

People like to further recommend

the Swiss brand PB Swiss Tools

because they are convinced of it.

PB Swiss Tools supports you with

your trade fair appearance with

demo modules, Give-Aways, trade

fair specials (Sets, composed ac-

cording to your desires), catalogs

and flyers, elements for the trade fair

construction upon request.

Thanks to our years of experience

when it comes to organizing trade

fairs at home and abroad, we would

be happy to support you in ques-

tions about stand layout, Corporate

Design, product presentation, etc.

Contact us, we would be happy to

competently advise you.

5PAPER

41

PAPER CORPORATE PAPER 5.1

USE GRADE WEIGHT

Letterhead Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt)

90 g/m2

Business cards Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt)

300 g/m2

Message cards Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt)

300 g/m2

Envelopes C5 and C4 Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt)

120 g/m2

Address labels Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt)

No data

CatalogCoverContent

Profilbulk FSC matt gestrichen (matt coated) 300 g/m2

80 g/m2

Newsletter Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt)

120 g/m2

-> Supplier Fischer Papier AG, www.fischerpapier.ch

SELECTION OF PAPER

A careful selection of the paper substantially contributes to the overall impression and the significance of a

printed matter. The consistent use of the selected types of paper supports the impression of a consistent

appearance. The aforementioned list provides an overview of the types of paper that are used for PB Swiss

Tools printed matters. In the selection of the paper, we emphasize the fact that the paper is manufactured in an

environment-friendly way.

The FSC label identifies wood and paper prod-

ucts that originate from responsibly managed

forests. The identification via the label provides

environment-conscious consumers a double

assurance: The purchase of the product does

not contribute to the destruction of forests and,

at the same time, promotes a sustainable man-

agement of the world's forests.

6DOWNLOADS

43

DOWNLOADS LOGIN EXTRANET 6.1

DOWNLOAD OF DESIGN ELEMENTS

Login User

Password * * * * * *

http://www.pbswisstools.com/service/extranet

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