guidestar webinar for nonprofits—financial analysis in action: getting the most out of 990 data

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Peter Kramer Manager Nonprofit Finance Fund Scott Menzel Product & User Experience Manager GuideStar May 30, 2013 Insight Beyond Compliance: What 990 data can say about your organization’s financial health

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How can nonprofit leaders advance their missions by using financial data in their planning and decision-making? What are the "right" financial indicators on which to focus? In this one-hour webinar, we will undertake a comprehensive analysis of one organization's financial health, using the Financial SCAN platform developed by Nonprofit Finance Fund (NFF) and GuideStar. Through this case example, we will address the ways in which nonprofit leaders can use financial trends and comparisons to inform future plans and engage with stakeholders. Presenters: Peter Kramer, Manager, Nonprofit Finance Fund, and Scott Menzel, Product & User Experience Manager, GuideStar (moderator)

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Page 1: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Peter Kramer Manager Nonprofit Finance Fund Scott Menzel Product & User Experience Manager GuideStar May 30, 2013

Insight Beyond Compliance: What 990 data can say about your organization’s financial health

Page 2: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

AGENDA

Re-orienting to the Form 990 Case analysis using Financial SCAN Brief online tour Q & A

Page 3: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

From Form 990 Instructions:

Momentum is growing to make 990 data even more readily available

A compliance document AND a public profile for many nonprofits

Page 4: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

How can nonprofit leaders put the Form 990 to better use? Understand your organization’s story as told

publicly by Forms 990

Use the 990 data (which must be compiled anyway!) to conduct analysis of past financial trends

Communicate with stakeholders about how these trends inform current plans and resource needs

Page 5: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Key Considerations: What 990 data can and cannot do

990 data CAN help: Understand an organization’s financial trajectory and recent

revenue, expense, and balance sheet dynamics Show how an organization compares to its peers across

standardized fields

990 data CANNOT: Provide the authoritative and most up-to-date financial

picture of your organization Tie exactly to the information presented in an audit Show revenue restrictions Distinguish between operating dollars and capital dollars

Page 6: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Today, our analysis guide will be Financial SCAN

What: Data platform for assessing nonprofit financial health and fostering dialogue among all stakeholders involved in making social impact

Who: Private and public grantmakers/donors, nonprofit organizations, philanthropic advisors, consultants and media

How: Private and public grantmakers/donors, nonprofit organizations, philanthropic advisors, consultants and media

WHAT

Data platform for assessing nonprofit financial health, decision making, and informing grantmaker-grantee dialogue

WHO

Nonprofit organizations, private and public grantmakers, individual donors, philanthropic advisors, and consultants

HOW

Draws data directly and automatically from IRS Forms 990,* presenting complex information in an easy-to-analyze and communicate format (313K orgs)

*Note: Financial SCAN v. 1.0 does not include data from Form 990 EZ

Page 7: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

What’s in a Financial SCAN?

Organizational Dashboard: Five years of key financial trends and ratios

Graphs & Explanatory Text: More detailed overview of an organization’s: Expenses Revenue Profitability Balance Sheet Liquidity

Peer Comparison Dashboard: Comparison with up to five peer nonprofits you select

Page 8: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Meet today’s case organization: Help for Homeless Youth

MISSION: To provide homeless and at-risk youth with the resources, relationships, and skills to become self-sufficient.

PROGRAMS: Health Services Case Management Drop-in Center Basic Employment Skills

RECENT DYNAMICS: Increased demand for services Uncertain revenue sources Maintaining an aging facility

Page 9: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Help for Homeless Youth

Page 10: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Dashboard: Income Statement

Page 11: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Dashboard: Balance Sheet

Page 12: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

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Peer Comparison Dashboard

Standardized 990 fields allow for side by side comparison

Contrasts operating and balance sheet characteristics

Offers broader environmental context for consideration

Page 13: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Topics explored in Financial SCAN graphs:

Expense detail & composition Revenue detail & composition Profitability Full cost of doing business Asset composition Depreciation of fixed assets Liability composition Liabilities as a % of assets Liquidity

Page 14: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Estimated full costs have not been consistently covered, limiting HHY’s ability to satisfy longer-term organizational needs

Full costs include: operating expenses, covering depreciation, purchases of fixed assets, debt principal payments, and savings

Page 15: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Asset composition has shifted over time, reflecting a decline in liquid assets and growth in fixed assets

Facility ownership is its own line of business, and can sometimes be at odds with other organizational needs.

Page 16: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

While HHY’s assets have grown over the period, its liquidity has contracted

Available liquidity represents a nonprofit’s ability to handle risks and seize new opportunities.

Page 17: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Next steps and considerations for Help for Homeless Youth Reflect: What activities have been contributing to

recent deficits? Evaluate mission/financial trade-offs within each program area.

Work to build budgets that account for full costs and better anticipate revenue volatility

Engage board of directors regarding need for facility reserve to care for aging fixed assets

Discuss with funders how growth has impacted liquidity and need for rebuilding working capital

Page 18: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Brief demonstration of online interface

Page 19: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

Q&A

Page 20: GuideStar Webinar for Nonprofits—Financial Analysis in Action: Getting the Most Out of 990 Data

nonprofitfinancefund.org 19

Thank you! Peter Kramer

Manager, Consulting Services Nonprofit Finance Fund

617-204-9772 [email protected]

To learn more:

www.guidestar.org/financialSCAN