guiding content strategy as a freelancer · 2016. 4. 2. · content strategy information ......
TRANSCRIPT
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guiding content strategy as a freelancer
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meow, who are you?
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overview• ground rules around project kickoff
meetings • questioning content importance and
placement • overall user experience • intentional conversations regarding
interface and content
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the situation
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the situation
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communication &meetings
content strategy
informationarchitecture
wireframes prototypes build out QA
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*paws*
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next steps…
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communication &meetings
content strategy
informationarchitecture*
wireframes prototypes build out QA
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project kickoff• define stakeholders
• identify goal(s)
• identify high-level timelines
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communication• provide project timeline, asks, and details.
• address concerns, workflow changes, or future commitments from different stakeholders.
• setup check-ins (yes, you have more meetings).
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now what?
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what is content strategy?
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–Kristina Halvorson (author of the book Content Strategy for the Web)
“Content strategy plans for the creation, publication, and governance of useful,
usable content.”
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user experience
content strategy
research & strategy
build
visual design
discovery,stakeholders,
etc.
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the people part•
• determining ownership
• communicate changed items
• who initiates?
• workflow
• what tools / resources help launch
• on-going quality & maintenance
☹
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some applications: google docs/sheets (shown), basecamp, trello, asana, jira, mindnode, et al.
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the content part•
• determining the types of content
• brand
• voice
• topics / sources
• structuring these content elements
• prioritized
• formatted
• modeled / linked
🦄
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some applications: google docs/sheets, trello,asana, airtable (shown), omnigraffle, et al.
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what is “good” content?
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a few thoughts…
• how we talk about what we are
• utility
• current, factual, and accessible (!)
• consistent & searchable
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our outcomes*
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our audience*
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* kinda, sorta
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–Erin Kissane
“Content is perfectly appropriate for users when it makes them feel like
geniuses on critically important missions, offering them precisely what they need,
exactly when they need it, and in just the right form.”
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before new things• develop personas
• evaluate current analytics
• user surveys
• audit current site structure
• content inventory
• gap analysis
• competitive analysis
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build the things
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build the things
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after new things1
2
3
retrospective
maintain
iterate!
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after new things
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quick review
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our scopepre-production
production
post-production
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our scopepre-production
production
post-production
research editorial strategy management
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our scopepre-production
production
post-production
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our scopepre-production
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content creation content optimizations delivery
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our scopepre-production
production
post-production
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our scopepre-production
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post-productionpromotion evaluation
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our scopepre-production
production
post-production
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questions?
slides & links available at acreative.io/stanford and the drupalcamp website.
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thanks!
slides & links available at acreative.io/stanford and the drupalcamp website.
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ooh, also!
• we are hiring at verizon (javascript developer). like for real, talk to me.
• find me at drupalcon new orleans in may!
• tweet me feedback if you want more pusheen gifs.