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    Gujarat Ambuja:Competitive Advantage

    through Logistics

    33165 -SwapnilMhaske

    -NandhiniTamilselvan

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    Overview of Cement Industry in India

    India the second largest cement producing. .country after China producing 151 2 MT

    .Total production expected to rise to 236 16. .MT in FY11 and 262 61 MT in FY12

    Cement production dominated by 20 company%which accounts for 70 of total

    .production

    . %The consumer of cement is Maharashtra 12 18. .followed by U P

    With Indian GDP expected to grow at fasterrate the cement market has to fuel the

    .need of Indian infrastructure

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    Company Production InstalledCapacity

    ACC 17,902 18,640

    Gujarat Ambuja 15,094 14,860

    Ultratech 13,707 17,000

    Grasim 14,649 14,115

    India Cements 8,434 8,810

    JK Group 6,174 6,680

    Jaypee Group 6,316 6,531

    Century 6,636 6,300

    Madras Cements 4,550 5,470

    Birla Corp. 5,150 5,113

    -Gujarat Ambuja Cement Standing

    ame of theCompany Location State rocess UsedujaratAmbuja Darlaghat imachalPradesh ujarat( )mbuja G Ropar Punjab rinding Unit

    ujarat( )mbuja G Bhatinda Punjab rinding Unitmbuja Cement. .aj Ltd Pali Rajasthan Dry

    mbuja Cement Kodinar Gujarat DrymbujaEastern Sankrail estBengal rinding Unitmbuja -astern CTG Bhatapara Chhattisgarh Dry

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    Basic Characteristics Of Cementindustry

    Cement Industry does not suffer from.rapid technological obsolene Does not suffer from shifting of

    .consumer trends Only the very efficient player can

    .survive Availability is the name of the

    ,game absence from market may lead to.loss of market share

    ,Product to be place in the right market,at right time reaching the right

    .customer

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    &Initiative GACL as Cost Leader Market Leader

    Log

    is

    ti

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    iti

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    Cross

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    Approac

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    Inventory

    Managemen

    tP

    ac

    kag

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    Transporta

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    ware

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    Or

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    Process

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    .Recommendation to top management for Immediate Action

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    Effective Order Processing.System

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    InventoryManagement

    Helped GACL to cut Inventory carry cost drastically

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    Packaging

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    Transportation

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    AREHOUSING

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    GACL Supply Chain

    el Suppliers

    Quarries

    r Raw Material

    Clinker Production Clinker Storage Grinding .Cement Bulk Stor

    .& .Govt Large Const Comp

    .Corporate Comp

    Packing

    .Cement Bag Stor

    Builder& .ll Indv Contr

    Retailer Wholesalers

    Export

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    &Shortcomings Of Supply ChainOperations

    The plants are quite far from thearea of mines like now they are

    procuring the coal as far as from

    & .Bihar Meghalaya They seems to be over dependent on

    .the coal

    They are still not using the foreign

    .technologies in full swing

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    Suggestions

    GACL need to enhance its distribution& .network in South West

    ,Since the price of fuel freight and powerare increasing hence it needs to implement

    latest technology to improve the overall.efficiency

    Compared to its major competitors it has lowinstalled capacity hence it needs to build

    new production plant and even can consider

    .options of some acquisitions They must implement the foreign technology

    in full swing to further increase the.operating margin

    They need to focus on other source of energy.like natural gas