gurprit singh director, emerging technologies microsoft uk
TRANSCRIPT
MS Strategy for Software + ServicesGurprit SinghDirector, Emerging TechnologiesMicrosoft UK
What's Next?
Client-Server
Web
SaaS?SOA?
Web 2.0????
Mainframe
DriversDrivers
•Technical•Increase in CPU, Bandwidth, Storage•Increase in connectivity•Mobile devices
•Business•New business models•Advertising•Long tail•Outsourcing•Off-shoring
•Social / Demographic•Desire to create•Desire to belong• Globalisation
Characterised by•Consumer & SMB initiated
•Web 2.0 and games•No IT/ little IT
•Participative•Read Write Web
•Wikipedia•Podcasting
•Collaborative•Blogs, Wiki’s
•Ad based
The Common Denominator
Service deliveryService compositionService experience & economics
SaaSSOA
Web 2.0
Services are software+Take an expansive view+Need integration+Want platform
= Software + Services
Thick OR Thin
Onsite OR Off
Control OR Unrestrained
Customized OR Generic
ServicesSoftware
The Power of Choice"Tyranny of the Or”
Exchange Server: On-Premise or Hosted
“Attached Services”from Microsoft
Multiple UserExperience “Heads”
Exchange Example
Microsoft Bets Big on Services
The Move is On
Software+
ServicesSoftware Services
Evaluating S+S
Composition
Monetisation
Delivery
User Experience
Federation
User Experience
Web PC Client Mobile Office TV-Connected
Delivery
CustomerManaged
ProviderManaged
TraditionalSoftware
Hosted Outsourced IT
Software as a Service
Co-Managed
Software, services & support offerings specifically designed for one-to-many delivery over the Internet
Packaged software customized, deployed & managed by provider
Today’s packaged software deployed on-premise
Application ManagementWho manages the app software experience, SLA?
Soft
ware
Deliv
ery
How
is
the e
nd
-to-e
nd
exp
eri
en
ce d
eliv
ere
d?
Delivery
TraditionalSoftware
Hosted Outsourced IT
Software as a Service
Soft
ware
Deliv
ery
How
is
the e
nd
-to-e
nd
exp
eri
en
ce d
eliv
ere
d?
Today’s In-House IT
Outsourced IT, On-site Contractors, Asset Transfer, etc
Co-Location Services Hosted Infra & Applications
Amazon EC2, S3, Win+IIS+.NET
Microsoft Exchange
Hosted Services
Salesforce.comOffice Live
“Building Block
Services”
“Attached Services”
“Finished Services”
Application ManagementWho manages the app software experience, SLA?
CustomerManaged
ProviderManaged
Co-Managed
Delivery
TraditionalSoftware
Hosted Outsourced IT
Software as a Service
CustomerManaged
Provider Managed
Co-Managed
Application ManagementWho manages the app software experience, SLA?
Soft
ware
Deliv
ery
How
is
the e
nd
-to-e
nd
exp
eri
en
ce d
eliv
ere
d?
“Building Block Services”
“Attached Services”
“Finished Services”
Provider delivers development & hosting
infrastructure. Customer delivers the
application.
Provider delivers service that augments existing on-premise IT
function
Provider delivers software application service end-to-end
Delivery ImplicationsBusiness
New economic modelNew sales model
ArchitectureNew vs. existing codebaseMulti-tenancyCloud scaleSelf-service, provisioning and managementCustomizationSecurity assumptions
Operations24 x 7 mindsetContinuous release cycles
Federation
Cross organization, bottoms-up worldFederated identity, data, logic, servicesSyndicationService level agreements
Composition
New level of developmentComposition of services, data, UXLightweight to heavyweightNew tooling required
Composition via Microsoft Office
“We thought people would use our portal, but now we realize they want to use SAP in their own interface. People will prefer to retain their current user experience. People love Office. You can connect SAP [to Office] so they don't need to leave their comfort zone.“
-- Shai Agassi, President, SAP Product & Technology Group
“It is important to simplify and improve the user experience associated with enterprise applications interaction. Specifically, today most enterprise applications have Web-based user interfaces, but knowledge workers often find that these user interaction models are less intuitive to use and interfere with their daily work in Microsoft Office.“
Monetisation
2006 2007 2008 2009 2010 2011 -
500
1,000
1,500
2,000
2,500
3,000
UK business SaaS market, $m
Systems Infrastructure Applications
Information Management
“Attached”Services
“Finished”Services
“Building Block”
Services
Software + Services Extending the Microsoft Platform
Consumer & Small Business
Live IDVirtual Earth
Live Messenger
CRM LiveHosted Exchange
Exchange ServicesWindows Update
Forefront
Software + Services Impact
The Future of Business Computing• Revitalization of IT• Focus on business success• Employee productivity and impact• Customer experience
The Future of Personal Computing• From personal computer to personal computing• Across multiple PCs and devices• Blurring of digital workstyle and lifestyle• Individual in control of their digital world
Resources
Q&A