guru @ the spot - 13 najčastejších chýb e-shopov
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Pozrite si 13 najčastejších chýb e-shopov, ktoré som nazbieral počas mojej 8 ročnej praxe v rámci Pricemanie a konzultačných služieb pre e-shopy. Ak by ste potrebovali pomôcť s vašim e-shopom / on-line projektom, prosím neváhajte sa na mňa obrátiť. Viac info o mojich službách na www.michalkral.sk.TRANSCRIPT
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13 najčastejších chýb, ktoré robia e-shopy / on-line projekty
Guru @ The Spot, 16.4.2014
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Kto som?
est. 2007
est. 2011
est. 2013
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1. Minimálna príprava na podnikanie
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1. Minimálna príprava na podnikanie
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Čo by mal obsahovať biznis plán?
• Popis činnosti / produktu / služby (unikátnosť)
• Analýza trhu (veľkosť, trendy, local vs. global)
• Analýza konkurencie
• SWOT analýza
• Obchodná a marketingová stratégia (segmentácia)
• Plány a rozpočty (financovanie)
• Brand firmy / produktu / služby
• Tím
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2. Nedostatočná pozornosť venovaná výberu značky a domény
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2. Nedostatočná pozornosť venovaná výberu značky a domény
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2. Nedostatočná pozornosť venovaná výberu značky a domény
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3. Nevyhovujúce technické riešenie e-shopu
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4. Nezodpovedajúci dizajn e-shopu
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3. Nevyhovujúce technické riešenie
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3. Nevyhovujúce technické riešenie
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5. Nesprávne zvolená obchodná a marketingová stratégia e-shopu
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6. Chýbajúca alebo neodkomunikovaná konkurenčná
výhoda
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7. Komplikovaný nákupný proces
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8. Nedostatočný support zákazníkom
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1. Minimálna príprava na podnikanie
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1. Minimálna príprava na podnikanie
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9. Nulový marketing a PR
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10. Nedostatočná dôveryhodnosť e-shopu
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11. Nezvládnutá alebo neefektívna logistika
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12. Orientácia len na SK trh
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Porovnanie SK a CZ e-commerce trhu
Dominancia Google (96 %) Vyrovnaná pozícia Seznam.cz a Google.cz
Obrat e-commerce 2013: cca 330 mil. EUR Obrat e-commerce 2013: 1,8 mld. EUR
Priemerná hodnota objednávky: 82 EUR Priemerná hodnota objednávky: 71 EUR
Platba na dobierku: 61 % Platba na dobierku: 65 %
Podiel mobilného trafficu: cca 20 % Podiel mobilného trafficu: cca 7 %
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13. Nedostatočné vzdelávanie
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