gustavus69445235844b78bbd4c8-40765e7850b487e7db6d0b1ca2adcee0.r24.cf3.rackc… · right wallpaper...
TRANSCRIPT
GUSTAVUSWallpaper Collection
GUSTAVIAN STYLE
In Sweden, during the reign of King Gustav III from 1771 to 1792, travel to
foreign countries was the privilege of the wealthy nobility and successful
artists and musicians. The King himself was a cultured man and an advocate
of the European Enlightenment. His patronage of the visual arts was linked
with patriotic ambition and an admiration for the life of the French court at
Versailles. In 1770, King Gustav spent time in France where he acquired a
passion for the then newly fashionable Neo-Classical style.
The subsequent influence of elegant French classical style produced a
fresh approach to Sweden’s established style of interiors. French brocades,
arabesques and damasks were transformed in the hands of the local craftsmen
and artists. The combination of elegant formality with an unassuming simplicity
has inspired these designs.
Zoffany shares a natural affinity with the Gustavian colour palettes. Core
colours of creams, whites, blues and greys are warmed with the addition of
earthy reds. The use of modern printing techniques and rich opaque pigments
has perfectly captured the authentic textures of natural wood and rough
plaster within a wallpaper collection that exudes character,
elegance and simplicity.
The images on this page feature original 18th century Swedish interiors and were used as inspiration for the Gustavus Collection. Originally published in the book The Swedish Room by Lars Sjöberg and Ursula Sjöberg. Photography by Ingalill Snitt.
Published in the UK by Frances Lincoln Limited 1994. LEFT: The original 18th century wall decorations have been restored in Ekensberg, a private home on the shores of Lake Mälaren.
ABOVE LEFT A well-preserved 18th century Swedish interior in the court theatre at Drottningholm.ABOVE RIGHT A reception room at Hässelbyholm Manor decorated in the mid 18th century with an original tiled stove.
RIGHT WALLPAPEr Gustavus GUV04003
GUSTAVUS
The laurel wreath motif perfectly captures the combination of
natural beauty and elegant formality typical of the Gustavian style.
‘Gustavus’ is based on a design in the Zoffany archive with the
addition of marble textures inspired by painted panels in Swedish
houses. The circular motifs, in contrast to the subtle marble
veining, are printed with the application of an opaque ink, giving
an almost three dimensional effect.
SOPHIA
Tiled stoves with improved heating – so necessary during the
harsh Scandinavian winters - were introduced in the 1760s and
with them an opportunity for another area of pattern in Swedish
interiors. The inspiration for ‘Sophia’ was taken from flower
patterns on painted tiles and comes in a palette of eight colours,
each reflecting the freshness of Gustavian pigments.
LEFT & ABOVE WALLPAPEr Sophia GUV06007
ALBERTINE
Based on a Drottningholm paper from 1782, ‘Albertine’ shows
the influence of French 18th century silk with bouquets of
roses set between striped panels intertwined with leaves. To
create the original wallpaper, two techniques were used; the
stylised background pattern was first block-printed, whereas
the bouquets and trailing leaves would have been painted on
afterwards. Two different types of printing roller were employed
to achieve a similar effect for the Zoffany wallpaper.
LEFT WALLPAPEr Albertine GUV07001, PAINT (wall and dado) Paris Grey, SEAT CUSHION Zoffany Linen LIN01018, CUSHIONS (from left) Zoffany Linen
LIN01009, Knole Cartoon Gallery NTF03001, Kinsale CCW03003 backed in Zoffany Linen LIN01004, Fermoy FEr01031, Zoffany Linen LIN01017 and LIN01018,
Zoffany Linen LIN01027 piped in LIN01028
ROSENdAL
‘rosendal’ is a handsome ashlar block design. Between the blocks, which slightly vary
in shade, a tactile sand texture highlights the mortar and gives extra depth to the
shadow. The design combines subtlety with a bold scale and lends a feeling of space
to hallways and staircases. The colours reflect natural materials; limestone, cream, grey
and a deeper stone grey.
mEdEVI
During the Gustavian period, damasks became popular as part of the French style.
Castles and houses of the wealthy had contemporary wallpapers imported from
France to decorate the walls of their gracious reception rooms. Humbler dwellings
had patterns stencilled and painted onto the timber walls, part of a long tradition in
Sweden where simple houses would be cheered with flowers and swags. Whereas
wallpaper was expensive and not easily accessible, coloured pigments, chalk and glue
were cheap and plentiful. ‘Medevi’ is based on a French damask of the period, specially
textured to give a degraded effect echoing old stencilled walls.
ABOVE LEFT WALLPAPEr rosendal GUV01001ABOVE RIGHT WALLPAPEr (on wall) Medevi GUV05004, WALLPAPEr (on chair, from front) Medevi GUV05005, GUV05002 and GUV05003,
WOODWOrK Sage RIGHT WALLPAPEr (on far wall) Medevi GUV05004, (on near wall) rosendal GUV01001, WOODWOrK (on far wall) Sage,
CHAIr (nearest) Zoffany Linen LIN01015, CUSHION (on chair) Zoffany Linen LIN01016
VALLA
In a country of forests and mountains, wood is synonymous with
Swedish interiors, on floors, on ceilings and walls. Natural, colour-
washed or painted, wood is an integral part of the Gustavian
look. ‘Valla’ has been designed to capture the effect of beautifully
grained timber boards and can be hung vertically or horizontally.
LEFT WALLPAPEr Valla GUV02001 BELOW WALLPAPEr (on wall) Valla GUV02001, (rolled) Valla GUV02004
ELEONORA
This beautiful design takes its inspiration from the
paper panels in the Prima Donna’s room in the court
theatre at the summer palace in Drottningholm.
Made in 1770 in Stockholm, they were hand-painted
in the popular Chinese style. Zoffany’s ‘Eleonora’
wallpaper captures the spirit of the original panels,
depicting birds among branches painted to retain the
brushwork of the Swedish artist.
RIGHT WALLPAPEr Eleonora GUV08004
CHRISTINA
Very little is known about this design, found in the Zoffany
archive, though it has all the hallmarks of a painted Gustavian
wallpaper. The single flower head placed within leaves has naïve
simplicity, set against a fresh lime-washed effect.
The original colouring on a blue-washed ground is accompanied
by three more natural shades.
RIGHT WALLPAPEr Christina GUV03002, WOODWOrK Silver
GLOSSARYASHLAR is dressed stone work of any type of stone. Ashlar blocks are large rectangular blocks of masonry sculpted to have square edges and even faces.
ARABESqUE is an elaborate pattern that is characterised by the application of repeating and fancifully combined patterns; these forms often echo those of plants and animals.
BROCAdE A class of richly decorative shuttle-woven fabrics, often made in coloured silks and with or without gold and silver threads.
dAmASk is a reversible figured fabric of silk, wool, linen, cotton, or synthetic fibres, with a pattern formed by weaving.
dROTTNINGHOLm The Drottningholm Palace in Sweden is on UNESCO´s World Heritage list. It is the most well preserved royal castle built in the 1600s in Sweden and at the same time is representative of all European architecture for the period.
EUROPEAN ENLIGHTENmENT The Age of Enlightenment (or simply the Enlightenment) is a term used to describe a time in Western philosophy and cultural life during the 18th century that was based in the prevalence of reason and logic.
GUSTAVIAN A style named for a period in Swedish history in the 18th century when King Gustav III was in power, this re-adaptation of France’s Louis XVI style is characterised by hand painted detailing and neoclassical influences.
kING GUSTAV III (1771 – 1792) King Gustav III was the King of Sweden during the eighteenth century. He was a known benefactor of arts and literature. He founded several academies, among them the Swedish Academy, and had the royal Swedish Opera built.
NEO-CLASSICAL STYLE An architectural style produced by the neoclassical movement that began in the mid-18th century, both as a reaction against the rococo style and an outgrowth from features of Late Baroque.
PRImA dONNA a term meaning “first lady” in Italian.
VERSAILLES A city renowned for its château, the Palace of Versailles, was the de facto capital of the kingdom of France for over a century, from 1682 to 1789 and is most famous for it’s grandeur during the reign of Louis XIV during the French revolution.
LEFT The reception rooms at Ekensberg seen from the drawing room were inspiration for the Gustavus Collection. This image was originally published in the book The Swedish Room by Lars Sjöberg and Ursula
Sjöberg. Photography by Ingalill Snitt. Published in the UK by Frances Lincoln Limited 1994.
LONDON SHOWROOM Tel: 0844 543 4748
Email: [email protected]
UK HEAD OFFICEUK Tel: 0844 543 4600
Email: [email protected] Tel: +44 (0)845 123 6800
Email: [email protected]
NEW YORK SHOWROOM Tel: +1 800 395 8760Tel: +1 212 319 7220
Email: [email protected]
USA HEAD OFFICETel: +1 800 3958 760
Email: [email protected]
FRENCH SHOWROOMTel: +331 4041 1770Fax: +331 4041 1771Email: [email protected]
DUTCH SHOWROOMTel: +44 1895 221 049
Email: [email protected]
www.zoffany.com
WALLPAPEr Medevi GUV05004 WOODWOrK Sage