guy kawasaki presantation - turkcell teknoloji zirvesi sunum
TRANSCRIPT
Guy Kawasaki
Tuesday, November 20, 12
Tuesday, November 20, 12
MEANINGMAKE
1.
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A woman is often measured by the things she cannot control. She is measured by the way her body curves or doesn’t curve.
Tuesday, November 20, 12
By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that don’t ever add up to who she is on the inside.
Tuesday, November 20, 12
And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie.
Tuesday, November 20, 12
Tuesday, November 20, 12
MANTRAMAKE
2.
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The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.
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• WENDY’S“Healthy fast food”
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• WENDY’S“Healthy fast food”
• NIKE“Authentic athleticperformance”
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• WENDY’S“Healthy fast food”
• NIKE“Authentic athleticperformance”
• FEDEX“Peace of mind”
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• WENDY’S“Healthy fast food”
• NIKE“Authentic athleticperformance”
• FEDEX“Peace of mind”
• EBAY“Democratize commerce”
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TO THE NEXTJUMP
CURVE
3.
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1.0HARVEST
ICE
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FACTORY
2.0ICE
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FRIDGE
3.0ICE
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4.
the DICEEROLL
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DEEPFanning, Reef
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INTELLIGENTMyKey(Ford)
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COMPLETELS, Lexus
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EMPOWERINGAir (Apple)
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Elegant Eames Lounger (Herman Miller)
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BE CRAPPY
DON’T5.
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100 FLOWERSLET
BLOSSOM
6.
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7.
PEOPLEPOLARIZE
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8.
BABY, CHURNCHURN
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THYSELFNICHE
9.
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Value
Unique
Tuesday, November 20, 12
Value
Unique
Tuesday, November 20, 12
Value
Unique
Tuesday, November 20, 12
Value
Unique
Tuesday, November 20, 12
Value
Unique
Tuesday, November 20, 12
Value
Unique
Tuesday, November 20, 12
Value
Unique
Tuesday, November 20, 12
Value
Unique
Tuesday, November 20, 12
10.PERFECT
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CUSTOMIZE YOUR
INTRO
Tuesday, November 20, 12
CUSTOMIZE YOUR
INTRO
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Tuesday, November 20, 12
Tuesday, November 20, 12
ADD VALUE
INFORMATION
Tuesday, November 20, 12
ADD VALUE
INFORMATION
INSIGHT
Tuesday, November 20, 12
ADD VALUE
INFORMATION
INSIGHT
ASSISTANCE
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FOLLOW
RULE10 20 30
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10 slides
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20 min
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30 point font
This is 20 pointsThis is 14 pointsThis is 12 points
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THE BOZOS GRINDDON’T LET
YOU DOWN
11.
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I think there is a world market for maybe five computers.
Thomas WatsonChairman, IBM1943
Tuesday, November 20, 12
This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
Western Union internal memo1876
Tuesday, November 20, 12
There is no reason why anyone would want a computer in their home.
Ken OlsenFounder, Digital Equipment Corp.1977
Tuesday, November 20, 12
It’s too far to drive, and I don’t see how it can be a business.
Guy KawasakiBozo
Tuesday, November 20, 12
“Resisting you is futile!”“Resisting you is futile!”
Tuesday, November 20, 12