guy kawasaki presentation
DESCRIPTION
This is the presentation Guy Kawasaki gave at the Air New Zealand Social Media Breakfast on the 15th May 2013TRANSCRIPT
Tuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Achieve Likability1
Tuesday, May 14, 13
Zygomatic major muscle
“Pan Am” smile
Tuesday, May 14, 13
Orbicularis oculi muscle
Make a Duchenne smile
Tuesday, May 14, 13
Accept others
Tuesday, May 14, 13
Default to
“yes”
Tuesday, May 14, 13
Achieve Trustworthiness2
Tuesday, May 14, 13
Trust others
Tuesday, May 14, 13
Trust others
Tuesday, May 14, 13
Trust others
Tuesday, May 14, 13
Bake, don’t eat
Tuesday, May 14, 13
Agree on something
Tuesday, May 14, 13
Perfect3
Tuesday, May 14, 13
Do something DICEE
Deep
Tuesday, May 14, 13
Do something DICEE
DeepIntelligent
Tuesday, May 14, 13
Do something DICEE
3Tuesday, May 14, 13
Do something DICEE
Deep
CompleteIntelligent
Tuesday, May 14, 13
Do something DICEE
Deep
CompleteEmpowering
Intelligent
Tuesday, May 14, 13
Do something DICEE
Deep
CompleteEmpowering
Elegant
Intelligent
Tuesday, May 14, 13
Launch4
Tuesday, May 14, 13
Tell a story
Tuesday, May 14, 13
Plant many seeds
Tuesday, May 14, 13
Use salient points
Calories Milesvs.
Tuesday, May 14, 13
Use salient points
Calories Milesvs.
DollarsMonths of
foodvs.
Tuesday, May 14, 13
Use salient points
Calories Milesvs.
DollarsMonths of
foodvs.
GigabytesNumber of
songsvs.
Tuesday, May 14, 13
Overcome5
Tuesday, May 14, 13
Provide social proof
Tuesday, May 14, 13
Use a dataset
Tuesday, May 14, 13
Use a dataset
Tuesday, May 14, 13
Enchant all the influencers
Tuesday, May 14, 13
Enchant all the influencers
Tuesday, May 14, 13
Enchant all the influencers
Tuesday, May 14, 13
Enchant all the influencers
Tuesday, May 14, 13
Enchant all the influencers
Tuesday, May 14, 13
Enchant all the influencers
Tuesday, May 14, 13
Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
6
Tuesday, May 14, 13
Online special
interest groups
Build an ecosystem
Consultants
Devel
oper
s
Resellers
User Groups Websites/Blogs
Confere
nces
Tuesday, May 14, 13
Invoke reciprocation
Tuesday, May 14, 13
Don’t rely on money
Tuesday, May 14, 13
Don’t rely on money
Tuesday, May 14, 13
Present7
Tuesday, May 14, 13
Customize the
Tuesday, May 14, 13
Customize the
Tuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Sell your dream
iPhone ≠ $188 of partsTuesday, May 14, 13
10 slides 10
Tuesday, May 14, 13
20 minutes
10 slides 10
20
Tuesday, May 14, 13
This is 30This is 20
This is 10
30-point font
20 minutes
10 slides 10
20
Tuesday, May 14, 13
Use Technology8
Tuesday, May 14, 13
Remove the speed bumps
Tuesday, May 14, 13
Remove the speed bumps
Sungevity
Tuesday, May 14, 13
Provide value
Information
Tuesday, May 14, 13
Provide value
Insights
Information
Tuesday, May 14, 13
Provide value
Insights
Assistance
Information
Tuesday, May 14, 13
EngageFast
Tuesday, May 14, 13
EngageFast Flat
Tuesday, May 14, 13
EngageFast Flat Frequent
Tuesday, May 14, 13
Enchant Up9
Tuesday, May 14, 13
Drop everything else
Tuesday, May 14, 13
Prototype fast
Tuesday, May 14, 13
Deliver bad news early
Tuesday, May 14, 13
Enchant Down10
Tuesday, May 14, 13
Provide a MAP
Tuesday, May 14, 13
Provide a MAP
Mastery
Tuesday, May 14, 13
Provide a MAP
Mastery
Autonomy
Tuesday, May 14, 13
Provide a MAP
Mastery
Autonomy
Purpose
Tuesday, May 14, 13
Empower action
Tuesday, May 14, 13
Suck it up
Mike RoweDirty Jobs
Tuesday, May 14, 13
How to Get More Followers
Tuesday, May 14, 13
1. Start Yesterday
Tuesday, May 14, 13
2. Segment the Services
FivePs of SM
Tuesday, May 14, 13
2. Segment the Services
FivePs of SM
People
Tuesday, May 14, 13
2. Segment the Services
FivePs of SM
People
Perceptions
Tuesday, May 14, 13
2. Segment the Services
FivePs of SM
People
Perceptions
Passions
Tuesday, May 14, 13
2. Segment the Services
FivePs of SM
People
Perceptions
PassionsPinning
Tuesday, May 14, 13
2. Segment the Services
FivePs of SM
People
Perceptions
PassionsPinning
Pimping
Tuesday, May 14, 13
3. Make a Great Profile
Tuesday, May 14, 13
4. Curate and Link
Tuesday, May 14, 13
5. Cheat
Tuesday, May 14, 13
6. Restrain Yourself
Self-Promotion Good Content
Social Media Posts
Tuesday, May 14, 13
7. Add Bling
Tuesday, May 14, 13
8. Respond
70 comments
Tuesday, May 14, 13
9. Stay PosiNve or Stay Silent
Tuesday, May 14, 13
10. Repeat
Tuesday, May 14, 13
Slides design by anafxfz.com
APEthebook.com bit.ly/apecommunity
Tuesday, May 14, 13