guy kawasaki presentation

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The Art of Changing Hearts, Enchantment Guy Kawasaki [email protected] Tuesday, May 14, 13

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This is the presentation Guy Kawasaki gave at the Air New Zealand Social Media Breakfast on the 15th May 2013

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Page 1: Guy Kawasaki Presentation

The Art of Changing Hearts,

Enchantment

Guy [email protected]

Tuesday, May 14, 13

Page 2: Guy Kawasaki Presentation

Tuesday, May 14, 13

Page 3: Guy Kawasaki Presentation

Tuesday, May 14, 13

Page 4: Guy Kawasaki Presentation

Tuesday, May 14, 13

Page 5: Guy Kawasaki Presentation

Tuesday, May 14, 13

Page 6: Guy Kawasaki Presentation

Achieve Likability1

Tuesday, May 14, 13

Page 7: Guy Kawasaki Presentation

Zygomatic major muscle

“Pan Am” smile

Tuesday, May 14, 13

Page 8: Guy Kawasaki Presentation

Orbicularis oculi muscle

Make a Duchenne smile

Tuesday, May 14, 13

Page 9: Guy Kawasaki Presentation

Accept others

Tuesday, May 14, 13

Page 10: Guy Kawasaki Presentation

Default to

“yes”

Tuesday, May 14, 13

Page 11: Guy Kawasaki Presentation

Achieve Trustworthiness2

Tuesday, May 14, 13

Page 12: Guy Kawasaki Presentation

Trust others

Tuesday, May 14, 13

Page 13: Guy Kawasaki Presentation

Trust others

Tuesday, May 14, 13

Page 14: Guy Kawasaki Presentation

Trust others

Tuesday, May 14, 13

Page 15: Guy Kawasaki Presentation

Bake, don’t eat

Tuesday, May 14, 13

Page 16: Guy Kawasaki Presentation

Agree on something

Tuesday, May 14, 13

Page 17: Guy Kawasaki Presentation

Perfect3

Tuesday, May 14, 13

Page 18: Guy Kawasaki Presentation

Do something DICEE

Deep

Tuesday, May 14, 13

Page 19: Guy Kawasaki Presentation

Do something DICEE

DeepIntelligent

Tuesday, May 14, 13

Page 20: Guy Kawasaki Presentation

Do something DICEE

3Tuesday, May 14, 13

Page 21: Guy Kawasaki Presentation

Do something DICEE

Deep

CompleteIntelligent

Tuesday, May 14, 13

Page 22: Guy Kawasaki Presentation

Do something DICEE

Deep

CompleteEmpowering

Intelligent

Tuesday, May 14, 13

Page 23: Guy Kawasaki Presentation

Do something DICEE

Deep

CompleteEmpowering

Elegant

Intelligent

Tuesday, May 14, 13

Page 24: Guy Kawasaki Presentation

Launch4

Tuesday, May 14, 13

Page 25: Guy Kawasaki Presentation

Tell a story

Tuesday, May 14, 13

Page 26: Guy Kawasaki Presentation

Plant many seeds

Tuesday, May 14, 13

Page 27: Guy Kawasaki Presentation

Use salient points

Calories Milesvs.

Tuesday, May 14, 13

Page 28: Guy Kawasaki Presentation

Use salient points

Calories Milesvs.

DollarsMonths of

foodvs.

Tuesday, May 14, 13

Page 29: Guy Kawasaki Presentation

Use salient points

Calories Milesvs.

DollarsMonths of

foodvs.

GigabytesNumber of

songsvs.

Tuesday, May 14, 13

Page 30: Guy Kawasaki Presentation

Overcome5

Tuesday, May 14, 13

Page 31: Guy Kawasaki Presentation

Provide social proof

Tuesday, May 14, 13

Page 32: Guy Kawasaki Presentation

Use a dataset

Tuesday, May 14, 13

Page 33: Guy Kawasaki Presentation

Use a dataset

Tuesday, May 14, 13

Page 34: Guy Kawasaki Presentation

Enchant all the influencers

Tuesday, May 14, 13

Page 35: Guy Kawasaki Presentation

Enchant all the influencers

Tuesday, May 14, 13

Page 36: Guy Kawasaki Presentation

Enchant all the influencers

Tuesday, May 14, 13

Page 37: Guy Kawasaki Presentation

Enchant all the influencers

Tuesday, May 14, 13

Page 38: Guy Kawasaki Presentation

Enchant all the influencers

Tuesday, May 14, 13

Page 39: Guy Kawasaki Presentation

Enchant all the influencers

Tuesday, May 14, 13

Page 40: Guy Kawasaki Presentation

Endure

“Loving Memory of Jerry Garcia” by Stephen Dorian Miner

6

Tuesday, May 14, 13

Page 41: Guy Kawasaki Presentation

Online special

interest groups

Build an ecosystem

Consultants

Devel

oper

s

Resellers

User Groups Websites/Blogs

Confere

nces

Tuesday, May 14, 13

Page 42: Guy Kawasaki Presentation

Invoke reciprocation

Tuesday, May 14, 13

Page 43: Guy Kawasaki Presentation

Don’t rely on money

Tuesday, May 14, 13

Page 44: Guy Kawasaki Presentation

Don’t rely on money

Tuesday, May 14, 13

Page 45: Guy Kawasaki Presentation

Present7

Tuesday, May 14, 13

Page 46: Guy Kawasaki Presentation

Customize the

Tuesday, May 14, 13

Page 47: Guy Kawasaki Presentation

Customize the

Tuesday, May 14, 13

Page 48: Guy Kawasaki Presentation

Tuesday, May 14, 13

Page 49: Guy Kawasaki Presentation

Tuesday, May 14, 13

Page 50: Guy Kawasaki Presentation

Tuesday, May 14, 13

Page 51: Guy Kawasaki Presentation

Sell your dream

iPhone ≠ $188 of partsTuesday, May 14, 13

Page 52: Guy Kawasaki Presentation

10 slides 10

Tuesday, May 14, 13

Page 53: Guy Kawasaki Presentation

20 minutes

10 slides 10

20

Tuesday, May 14, 13

Page 54: Guy Kawasaki Presentation

This is 30This is 20

This is 10

30-point font

20 minutes

10 slides 10

20

Tuesday, May 14, 13

Page 55: Guy Kawasaki Presentation

Use Technology8

Tuesday, May 14, 13

Page 56: Guy Kawasaki Presentation

Remove the speed bumps

Tuesday, May 14, 13

Page 57: Guy Kawasaki Presentation

Remove the speed bumps

Sungevity

Tuesday, May 14, 13

Page 58: Guy Kawasaki Presentation

Provide value

Information

Tuesday, May 14, 13

Page 59: Guy Kawasaki Presentation

Provide value

Insights

Information

Tuesday, May 14, 13

Page 60: Guy Kawasaki Presentation

Provide value

Insights

Assistance

Information

Tuesday, May 14, 13

Page 61: Guy Kawasaki Presentation

EngageFast

Tuesday, May 14, 13

Page 62: Guy Kawasaki Presentation

EngageFast Flat

Tuesday, May 14, 13

Page 63: Guy Kawasaki Presentation

EngageFast Flat Frequent

Tuesday, May 14, 13

Page 64: Guy Kawasaki Presentation

Enchant Up9

Tuesday, May 14, 13

Page 65: Guy Kawasaki Presentation

Drop everything else

Tuesday, May 14, 13

Page 66: Guy Kawasaki Presentation

Prototype fast

Tuesday, May 14, 13

Page 67: Guy Kawasaki Presentation

Deliver bad news early

Tuesday, May 14, 13

Page 68: Guy Kawasaki Presentation

Enchant Down10

Tuesday, May 14, 13

Page 69: Guy Kawasaki Presentation

Provide a MAP

Tuesday, May 14, 13

Page 70: Guy Kawasaki Presentation

Provide a MAP

Mastery

Tuesday, May 14, 13

Page 71: Guy Kawasaki Presentation

Provide a MAP

Mastery

Autonomy

Tuesday, May 14, 13

Page 72: Guy Kawasaki Presentation

Provide a MAP

Mastery

Autonomy

Purpose

Tuesday, May 14, 13

Page 73: Guy Kawasaki Presentation

Empower action

Tuesday, May 14, 13

Page 74: Guy Kawasaki Presentation

Suck it up

Mike RoweDirty Jobs

Tuesday, May 14, 13

Page 75: Guy Kawasaki Presentation

How  to  Get  More  Followers

Tuesday, May 14, 13

Page 76: Guy Kawasaki Presentation

1.  Start  Yesterday

Tuesday, May 14, 13

Page 77: Guy Kawasaki Presentation

2.  Segment  the  Services

FivePs of SM

Tuesday, May 14, 13

Page 78: Guy Kawasaki Presentation

2.  Segment  the  Services

FivePs of SM

People

Tuesday, May 14, 13

Page 79: Guy Kawasaki Presentation

2.  Segment  the  Services

FivePs of SM

People

Perceptions

Tuesday, May 14, 13

Page 80: Guy Kawasaki Presentation

2.  Segment  the  Services

FivePs of SM

People

Perceptions

Passions

Tuesday, May 14, 13

Page 81: Guy Kawasaki Presentation

2.  Segment  the  Services

FivePs of SM

People

Perceptions

PassionsPinning

Tuesday, May 14, 13

Page 82: Guy Kawasaki Presentation

2.  Segment  the  Services

FivePs of SM

People

Perceptions

PassionsPinning

Pimping

Tuesday, May 14, 13

Page 83: Guy Kawasaki Presentation

3.  Make  a  Great  Profile

Tuesday, May 14, 13

Page 84: Guy Kawasaki Presentation

4.  Curate  and  Link

Tuesday, May 14, 13

Page 85: Guy Kawasaki Presentation

5.  Cheat

Tuesday, May 14, 13

Page 86: Guy Kawasaki Presentation

6.  Restrain  Yourself

Self-Promotion Good Content

Social Media Posts

Tuesday, May 14, 13

Page 87: Guy Kawasaki Presentation

7.  Add  Bling

Tuesday, May 14, 13

Page 88: Guy Kawasaki Presentation

8.  Respond

70  comments

Tuesday, May 14, 13

Page 89: Guy Kawasaki Presentation

9.  Stay  PosiNve  or  Stay  Silent

Tuesday, May 14, 13

Page 90: Guy Kawasaki Presentation

10.  Repeat

Tuesday, May 14, 13

Page 91: Guy Kawasaki Presentation

Slides design by anafxfz.com

APEthebook.com bit.ly/apecommunity

Tuesday, May 14, 13