gwalior fort research project

GWALIOR-UNABLE TO ATTRACT TOURISTS

RESEARCH PROJECT REPORT

SUBMITTED TO

INDIAN INSTITUTE OF TRAVEL AND TOURISM

UNDER THE GUIDANCE OF:Ms Kamakshi Maheshwari

SUBMITTED BY:VAIBHAV INDORA

PGDM IB (IIB) ROLL NO. 38

POST GRADUATE DIPLOMA IN MANAGEMENTBATCH 2009-2010

INDIAN INSTITUTE OF TRAVEL AND TOURISM

GOVINDPURI, GWALIOR

INDIAN INSTITUTE OF TRAVEL AND TOURISM MANAGEMENT

CERTIFICATE

This is to certify that Vaibhav Indora, Roll no. 38 was assigned the Research

Project titled “Gwalior-unable to attract tourists” by the Institute. He has

submitted the project report in accordance with the course requirements of Post

Graduate Diploma in Business Management for the academic year 2009 – 2010.

To the best of my knowledge this report is the genuine work done by him and has

neither been copied from anywhere nor submitted for the award of any Degree or

Diploma in any of the institution.

Ms Kamakshi Maheshwari Date:


DECLARATION

I hereby declare that this Project report titled “Gwalior-unable to attract

tourists” is the original work done by me and not copied from anywhere or

submitted in any of the institution for the award of any Degree or Diploma by any

other person.

Date: Vaibhav Indora

PGDM IB (II-B)

Roll no. 06


ACKNOWLEDGEMENT

I wish to express my sincere gratitude to Ms Kamakshi Maheshwari for acting as

a guide and providing me with continuous support and guidance whenever

needed. This report could not have been completed without the inputs and the

words of advice from her for which I shall always remain grateful to her.

I would also like to thank the respondents, who gave their precious time of their

busy schedule to provide inputs to my report.

Vaibhav Indora

PGDM IB (II-B)

Roll no. 38


TABLE OF CONTENTS

INTRODUCTION

RESEARCH OBJECTIVES

RESEARCH METHODOLOGY

INTERPRETATION

CONCLUSION

RCOMMENDATION

ANNEXURE


INTRODUCTION

Situated in the state of Madhya Pradesh, Gwalior is the city of true royals, the Scindias. City is well known for its majestic fort, considered as one of the best in the world. Gwalior is located at a distance of only 118 km from Agra and well connected by road and rail.

Gwalior is an historical place of Madhya Pradesh . It is surrounded by District Morena in the North, District Shivpuri in the south, District Bhind in the East and District Datia in the west. The District is having two sub-divisions , namely, Gwalior & Dabra. There are three tehsils, namely, Gwalior, Dabra & Bhitarwar and four Development Blocks namely, Ghatigaon (Barai), Morar, Dabra & Bhitarwar. It is well connected with all the major cities of India by Road, Train and also with Air.The Gwalior is blessed with Classical Music Maestro Miya Tansen. In memory of him, three days Tansen Samaroh program take place every year and the Classical music stars participate in this programme and entertain the people of Gwalior with their outstanding performance. Also the Gwalior Trade Fair take place every year in the month of December-January.

Gwalior City is a District in Madhya Pradesh State near Agra. The new section of the city called Lashkar. Lashkar is few miles South from the old city. It is the site of factories producing cotton, yarn, paint, ceramics, chemicals, and leather products. The nucleus of Gwalior is a citadel crowning an isolated rock about 91 m (300 ft) high, 3.2 km (2 mi) long, and 823 m (2700 ft) wide. The rock is said to have been a strong hold for more than Ten Centuries and Old city is located in the

Eastern base of the rock. The old city is covered with white sandstone Mosque, Palaces, rock temples and statues of archaeological and architectural interest. The Jiwaji University was built in Gwalior in the year 1964. Gwalior City was the Capital of the princely State of Gwalior until 1948 and the summer Capital of Madhya Bharat State from 1948 to 1956.


When Madhya Bharat became part of Madhya Pradesh, it become separate District. According to Census 1991, population of the District was 692,982. Gwalior's history is traced back to a legend in 8th century AD when a chief tain known as Suraj Sen was struck by a deadly disease and cured by a hermit-saint Gwalipa. As a gratitude for that incidence, he founded this city by his name. The new city of Gwalior became existance over the centuries. The cradle of great dynasties ruled the city Gwalior. With different Dynasty, the city gained a new dimension from the warrior kings, poets, musicians, and saints who contributed to making it renowned throughout the country. The city is also the setting for the memorials of freedom fighters such as Tatya Tope and the indomitable Rani of Jhansi. Today the old settings stand side by side with the trappings of modernity.



Gwalior has always been known as a city of valour. This city of enduring greatness was once the seat of reigning Rajputs(Pratiharas, Kachwahas, and Tomars) and then the Marathas who have left behind indelible etchings in the form of palaces, forts, temples, and monuments. The magnificent momentoes of a glorious past have been carefully preserved, giving Gwalior an appeal unique and timeless.

Gwalior's history is traced back to a legend in 8th century AD when a chieftain known as Suraj Sen was cured by a hermit-saint Gwalipa, from a deadly disaease. In gratitude, he founded this city by Gwalipa's name. Gwalior became, over the centuries, the cradle of great dynasties, and with each the city gained a new dimension from the warrior kings, poets, musicians, and saints who contributed to making it renowned throughout the country. The scenic splendour must have inspired the legendary music maestro- Tansen - to conjure up his compositions. The city is also the setting for the memorials of freedom fighters such as Tatya Tope and the Rani of Jhansi. Today the old settings stand side by side with the trappings of modernity.

History of the Gwalior can be divided in three phases.

Ancient Medieval Modern

Ancient

Old name of Gwalior is Gopadri or Gopgiri. In the Mahabharta Gopalkaksh has been mentioned as the place of victory of Bhima. Probably Gopalkaksh is same Gopadri.

During the later period of 2nd Century a new dynasty called Nagvans (vans means clan) took roots in Vidisha-Gwalior region. Vrashnath was the founder of the Nagvans. A coin has been found of this ruler in Vidisha during Veshnagar excavations.

Bhimnag was the next ruler of this clan who shifted it's capital from Vidisha to Padmavati (modern Pawaya near Gwalior). Coins of descendant of Bhimnag, Skandnag, Vashunag, and Vrahaspatinag have been found in Pawaya. According to a pillar inscription found in Allahbad, Samudragupta had defeated last ruler of

ADDITIONAL FEATURES

1. Gwalior fort is also called ‘Gibralter of India’.

2. It described as ‘the pearl in the necklace of the castles of Hind’ by the Mughal

Emporer

Babur.

3. Fort having three ‘caves’ and a ‘Bhoolbhulaiya’.

4. There is wonderful show called ‘light & sound show’ in the night.

5. Fort gives you unmatched and picturesque view of the Gwalior city nestling

beneath .

6. You can visit the fort through out the year, but winter months are the best

climate.

7. The fort is open daylong but the palaces inside are open to public from 9:30 AM

till 5 PM.

8. The fort area is also home of the Scindia School, a well regarded institution

founded by late

Maratha Maharaja Madhavraoji Shinde of Gwalior in 1897.






Ancient




RESEARCH OBJECTIVES

To find out major problems due to which tourists are skipping this destination.

To find out local public role in tourism industry in Gwalior.

To check the availability of three tourism components i.e. Accessibility, Accommodation and Attraction in Gwalior.

To know, what necessary steps are required at this point of time for attracting the arrival of tourists?






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RESEARCH METHODOLOGY & DESIGN

RESEARCH APPROACH – Questionnaire

Questionnaire Development Process: - The questionnaire asked from respondents is basically of objective type. It is supported by both open and closed questions.

Reframing: - Initially, the questionnaire was tested for some tourist then some necessary changes are made to make it more compatible and flexible.

RESEARCH DESIGN – Descriptive

It was descriptive in the sense as detailed investigation about the characteristics of the problem faced by the tourist and obstacle in the path of development of tourism in the Gwalior Fort.

RESEARCH METHODOLOGY – Survey Method

Data collection: The study conducted is descriptive in nature and the data is collected for 20 tourist.

Sampling Technique: Random Sampling






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Sample Area: Gwalior

Time Frame: The time frame for the project was 9 days.

Data Collection : Primary (for population etc.) and Secondary Source

RESEARCH QUESTIONS

1. Which is the best attraction in Gwalior?(a)Gwalior Fort….. (b)Jai Vilas Palace…… (c)Maharaja Bada…… (d)Museum…… (e)Others………………………….

2. From where do you get to know about Gwalior?(a)Newspapers………. (b)Magazines……. (c)Friends/Relatives…… (d)Internet……. (e)Others…………………

3. How do you find the transportation facilities?(a)Good….. (b)Bad……. (c)Average……

4. How do you find the accommodation facilities?(a)Good…… (b)Bad…….. (c)Average……..

5. Do you think that attractions in Gwalior are properly maintained & developed?(a)Yes……… (b)No……..

6. Do you think that Gwalior has safety and security at attraction points? (a)Yes……. (b)No……..

7. How is Gwalior a better place than others?






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…………………………………………………………………………………………………………………….

8. Is the local government taking desired steps to develop Gwalior as an international tourism destination?(a)Yes…… (b)No……. (c)Not really……..

9. Are the local people of Gwalior behaving in a positive manner?(a)Yes…… (b)No…… (c)Never……..

10.Are the guides and other agents know their job and are well qualified?(a)Yes…… (b)No…… (c)Not really…….

11.Are there good travel agents to plan the tour for tourists?(a)Yes….. (b)No……

12.How do you find Gwalior?……………………………………………………………………………………………………………

ANALYSIS

1. Which is the best attraction in Gwalior?

Sales

Gwalior FortJai Villas PalaceMaharaja Badamuseumothers






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2. From where do you get to know about Gwalior?

Sales

NewspapersMagazinesfriends4th Qtrothers

3. How do you find the transportation facilities?

4. How do you find the accommodation facilities?


Sales

Good BadAverage

Sales

GoodBadAverage

5. Do you think that attractions in Gwalior are properly maintained & developed?

Sales

GoodBad

6. Do you think that Gwalior has safety and security at attraction points?


Sales

YesNo

7. Are the local people of Gwalior behaving in a positive manner?

Sales

YesNoNever

8. Are the guides and other agents know their job and are well qualified?


Sales

YesNoNot really

9. Are there good travel agents to plan the tour for tourists?


Sales

YesNo

INTERPRETATION

After studying the present condition of Gwalior I have found out that there

are various loopholes in Gwalior tourism by which it is not able to pull the

tourists frequently. Reasons like lack of general public involvement, lack of

implementation for the development of the area, lack of safety, etc are

keeping tourists away.

But there is still much more potential in Gwalior city as a tourist destination

and it can improve its condition by taking corrective actions of government,

local people and tourists as well.


CONCLUSION

Local people of Gwalior are not involving themselves in tourism and are not

aware of its importance.

Neighbouring areas like Agra, Jaipur, Orcha, Khajuraho, New Delhi, etc are

better for touring purposes and have more tourism resources.

Within the city transportation facilities are not up to the mark.

All well qualified guides are only focusing on international tourists keeping

the domestic tourists behind.

Some of the people amongst local residents are cheating and harassing the

tourists.(especially international tourists)

Local government is somewhere lagging behind in marketing the destination

properly.

Some of the attractions are not properly cleaned and are stinking badly.

Proper toilet facilities are not there and the safety and security of tourists are

not appreciable.

Law and order is not followed properly and crime rate is high.

Shopping areas are limited.


Nightlife is not as much lucrative as at other places like New Delhi, Agra,

etc.

RECOMMENDATIONS

Proper marketing of the area should be done by using both electronic

and print media.

Transportation facilities within the city should be improved.

There is a scope of improving tourism resources.

Cheaters among local public should be taken care off.

The monuments should be properly maintained and renovated at

regular intervals.

The safety and security should be ensured.

Neat and clean toilet and hygiene facilities should be given to

tourists.

Focus should be given to both international and domestic tourists at

present and for the future.


Local government should conduct tourism related exhibitions to

make local residents aware about tourism and should involve them in

tourism activities.

Guides, travel agents and other tourism professionals should be

given proper training to treat not only international tourists but

domestic tourists as well.

More shopping complexes should be constructed.

And employment should be given to local people to improve the

common man’s living standard.

REFERENCES

WWW.GWALIORMUNICIPALCORPORATION

GWALIOR FORT

JAI VILLAS PALACE


http://WWW.GWALIORMUNICIPALCORPORATION/

gwalior fort research project

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