gwc14: victor manrique - "how successful gamified experiences are designed"

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Gamification World Congress '14 #GWC14 Exploring how successful gamified experiences are designed @ victormanriquey

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Victor Manrique's presentation from his talk at Gamification World Congress 2014

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Page 1: GWC14: Victor manrique - "How successful gamified experiences are designed"

Gamification World Congress '14

#GWC14

Exploring how successful gamified experiences are

designed

@victormanriquey

Page 2: GWC14: Victor manrique - "How successful gamified experiences are designed"

How?What? Why?

@victormanriquey #GWC14

Page 3: GWC14: Victor manrique - "How successful gamified experiences are designed"

What games build true engagement?

@victormanriquey #GWC14

Page 4: GWC14: Victor manrique - "How successful gamified experiences are designed"

@victormanriquey #GWC14

World of Warcraft 17.000h

League of Legends 1.000 h

Dota 2 Most played game 2014

Page 5: GWC14: Victor manrique - "How successful gamified experiences are designed"

How to create engaging gamified experiences?

@victormanriquey #GWC14

Page 6: GWC14: Victor manrique - "How successful gamified experiences are designed"

An Epic Journey

The Apprentice

The Beginning

A New World

Road of Trials

Birth of a HeroThe Hard Road

Back to the Origins

The Legend

League of Heroes

The Pursuit of Perfection

The Master's Path

The Engagement Circle

@victormanriquey #GWC14

Page 7: GWC14: Victor manrique - "How successful gamified experiences are designed"

1. An Epic Journey

2. The Apprentice

3. The Beginning

The Onboarding

Complexity Emergence

@victormanriquey #GWC14

Page 8: GWC14: Victor manrique - "How successful gamified experiences are designed"

• Catching the user's eye • Guided Tutorial • A Sandbox Environment

• The Action-Reward Model • Time-limited rewards • Introduction to epic items

• Empowers the user • Avoids disengagement • VIP Goals

The

Onb

oard

ing

@victormanriquey #GWC14

Page 9: GWC14: Victor manrique - "How successful gamified experiences are designed"

An Epic Journey The Apprentice The Beginning

The Onboarding

@victormanriquey #GWC14

Page 10: GWC14: Victor manrique - "How successful gamified experiences are designed"

4. A New World

5. Road of Trials

6. Birth of a Hero

The Early Midgame

Complexity Emergence

@victormanriquey #GWC14

Page 11: GWC14: Victor manrique - "How successful gamified experiences are designed"

• Limited access • Getting out of the bubble • New Skills

• Progress' mechanics • Quests to explore, level up,

equip yourself or tell a story • Getting ready

• The first challenge is here • The experience becomes social • Col laborat ion better than

competition

The

Early

Mid

gam

e

@victormanriquey #GWC14

Page 12: GWC14: Victor manrique - "How successful gamified experiences are designed"

A New World Training Day Birth of a Hero

The Early Midgame

@victormanriquey #GWC14

Page 13: GWC14: Victor manrique - "How successful gamified experiences are designed"

7. The Hard Road

8. Back to the Origins

9. The Legend

The Late Midgame

Complexity Emergence

@victormanriquey #GWC14

Page 14: GWC14: Victor manrique - "How successful gamified experiences are designed"

• Help me! • Social is better than solo • The "Runners" Effect

• PvE Masters • Collaboration is not enough • Competition becomes the new

normal

The

Late

Mid

gam

e

• New challenges needed • The Zeigarnik effect • A way to make it more social

@victormanriquey #GWC14

Page 15: GWC14: Victor manrique - "How successful gamified experiences are designed"

The Hard Road Back to the Origins The Legend

The Late Midgame

@victormanriquey #GWC14

Page 16: GWC14: Victor manrique - "How successful gamified experiences are designed"

10. League of Heroes

11. The Pursuit Of Perfection

12. The Master's Path

The Everlasting Endgame

Complexity Emergence

@victormanriquey #GWC14

Page 17: GWC14: Victor manrique - "How successful gamified experiences are designed"

• Exploration Mode: Very Rare • Function vs Aesthetics • The Pokemon Effect

• Competition Mode: Legendary • A new social experience • Becoming a master needs

social training

• Collaboration Mode: Epic • Controls, viralizes, creates • A tribe's elder: the GM

The

Ever

lasti

ng E

ndga

me

@victormanriquey #GWC14

Page 18: GWC14: Victor manrique - "How successful gamified experiences are designed"

League of Heroes The Pursuit of Perfection The Master's Path

The Everlasting Endgame

@victormanriquey #GWC14

Page 19: GWC14: Victor manrique - "How successful gamified experiences are designed"

Why is it all like this?

@victormanriquey #GWC14

Page 20: GWC14: Victor manrique - "How successful gamified experiences are designed"

@victormanriquey #GWC14

Infinite LearningPervasive Environment

Social Technology

Page 21: GWC14: Victor manrique - "How successful gamified experiences are designed"

Gamification World Congress '14#GWC14

THANK YOU! gsmlabs.es

@victormanriquey