gwp online communication by matt evans
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GWP Online Communication
Comms Officers Meeting 2011
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Topics
The GWP Communications Platform
Social Media• Tools, Uses, Best Practices• Integration
GWP Website Update• GWP Caribbean• WACDEP
The “Partners Database”• How to manage partners, and mass communication• The GWPO Salesforce Platform
Recap & Handouts
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Websites
gwp-regionalwaterpartnership.orgwww.gwp.org/caribbean also WACDEP etc.gwp.orgglobalwaterpartnership.wordpress.com
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Advocacy & Sharing
Personal & Organisational updatesProfessional Networking (aka Crowdsourcing)Sharing Presentations & DocumentsVideo
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(Web) Monitoring
AlertsRSS Feeds
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Coordination, Reporting, Collaboration• Built on a database of “who’s who”• Various tools to improve communication and
collaboration
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Coordination, Reporting, Collaboration• Database portal• Online voting• Managing Partner Apps• Collecting data about the network
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Coordination, Reporting, Collaboration• Shared workspaces• Discussion• Documentation of projects(experimental phase; Website, WACDEP etc.)
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GWP Communications Platform(Web) MonitoringFacebook , YouTube, Flikr etc.Websites BloggingBusiness Intelligence : Relationship ManagementCollaboration : WACDEPCollaboration : CommunicationsCollaboration : Website project
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Regionally-Setup Accounts• Google Reader• YouTube Channel• Twitter #yourregion• SlideShare• Flikr• Survey and Newsletter tools (various options)
• There are GWPO examples for you to follow• If there’s a gwp group, join it!
Services already available to useBuilding Websites (regional, microsite etc.)BloggingPartners DatabaseOnline VotingLinked-In – Discussions on the GWP Group
GWP Communications Platform
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Social Media
Tools, Uses and Best Practices
• Tools, Uses, Best Practices• Integration
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Social Media
Tools, Uses and Best Practices• Attention to detail• Allocate a % of your time each week• Identify what you want to communicate• Decide which platforms answer
which need for you
Advocacy, document sharing etc.
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Social Media
Facebook• Personal accounts & Privacy• FanPages http://www.facebook.com/pages/Global-Water-Partnership/161665000537800 (also CEE, SA)
• Report on important meetings, activity, general interest• Do not spam the page, max. 1 update a day. • Recommend only 1 update a week.
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Social Media
Integration• Save time, be effective• Website integration• Syndicate between social media
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GWP Website update
• GWP Caribbean• GWP Med• WACDEP
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The “Partners Database”
A way to keep track of who is who in our network; to interact with them, provide services, track our involvement and report on our outcomes as a global network.
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What is it for?
As a global network we need an up to date focal point for each contact in our network and all activities & successes etc. as they are reported.
This data enables us to
• Keep all the data (contacts, agreements, MoUs, decisions) in one place• Work more effectively, coordinate ourselves and collaborate (partner applications,
eVoting, Newsletters) • Report on our activities: Monitoring and reporting = Funding• Plan for the future• No single person can monitor it themselves• Satisfaction and success of our Partners is key• Central = Cost effectively
• Smart, globally informed decisions• Thinking local, being global
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Who has Access
• RWPs• GWPO
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Six key areas
Who’s who, what, where and what we’ve agreed to = Partners Database
A shared model = Regional Access
Using the data to inform the Network = Network Coordination
Managing our relationships = Agreements & Contracts
Planning our future = a Strategic Database
Advocacy and Communication = Mass Communications
= Business Intelligence. Know what to do, with who and when
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Who runs it?
• GWPOs Network Coordinator manages access• RWPs interact with the Partner Applications, manage updates and provide
feedback via email or the online portal
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