gysd webinar: engaging media and elected officials

8/9/2019 GYSD Webinar: Engaging Media and Elected Officials

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Media and Elected OfficialsBrandon Gryde and Mike Minks

U.S. Presenting Sponsor


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why media / marketing?

advocacy

shows the world that youth can make a difference

can generate new partnerships / funding

connects your success with the community

Grantee agrees tomake an effort to

publicize this service-

learning project in local

media and provide YSA

with copies and/or

notification of any media

impressions. When

submitting pressclippings, please make

sure you identify the

name, date, city and

state of the publication.

STEMester of Service

MOU


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part of your project

students gain the following skills:

experience navigating newspapers

professional / technical writing

creative writing

online experience


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marketing adds more!

illustrations!

photography!

graphic design!

storytelling!

public speaking!

passive programs!


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creating your story

the diamond effect

what issue are you focusing on?

what partners do you have?

how does it connect to national news?


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who should you reach out to?

Journalists, Not Newspapers, Write

Stories

newspapers

penny saversblogs

tv / radio

other organizations

and dont forget your school outlets!


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how can YSA help?

when we know your story, we can repeat it!

send your press release to Sarah

press release goes on GYSD.org

goes out to Facebook fan page and twitter

may get featured in National Service Briefing

submit a blog post


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dont be afraid of the 2.0

Lots ofways to join the fray

create a Facebook fan page

post your photos to Flickr

upload videos to You Tube

Get Ur Good On

Visit www.GYSD.org/share for instructions


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How many

elected officials

are there in

the United States?

Engaging Elected Officials


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511,039U.S. Government - 542 (


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Make a Plan

WHO Mayor Smith State

Representative

Jackson

WHAT Speak atproject kick-off,

present awards

Participate inproject and

follow-up policy

discussion

HOW Mike will e-mailscheduler by

4/1, follow-up

call by 4/5

Brandon willsend letter by

3/20, call LA by

3/25


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Mayor

City Manager City Council

Staff

Police Chief

Fire Chief

Who: City


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Who: County

County Executive

County Supervisors,Commissioners, orBoard Members

County Attorney

Judges

Sh

eriff Staff


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Superintendent

School BoardMembers

Principals

PTO/PTA Officers

Who: School District


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Who: State

State Senators andRepresentatives/Delegates

Governor, Lt. Governor

Other Constitutional Offices

Commissioners or StateAgency Heads

Judges, Supreme CourtJustices


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Who: Federal

U.S.Representative

U.S. Senator

Federal Offices

Administration


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What: Participate in Projects & Events

Speak

Participate in project

PolicyDialogue/Discussion

U.S. Senator Amy Klobuchar speaks

at GYSD celebration in Minnesota.


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What: Help Raise Awareness

PSAs

Media Releases,Op-Eds, Letters to

the Editor

Speeches

Websites

Invite otherofficials

MP Paul Zed, 2008 Youth Ambassador Brad Snodgrass, and Saint

John, NB Deputy Mayor Michelle Hooton holding the GYSD flag.


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What: Recognize Youth Volunteers

Awards

Letters of Support

Proclamations &Resolutions

Public Meetings

2009 GYSD Proclamation from Texas Gov. Rick PerryMayor Cook (El Paso, TX) recognizes GYSD

participants at City Council meeting.


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What: Support Projects

In-kind governmentservices

Staff time

Connections toother communityleaders

Financial supportYouth meet with Artur Kurti, Mayor of Kucove (Albania)


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www.GYSD.org/share/media

How: GYSD.org


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Identify the best staff person.

Events

Scheduler / Assistant / Secretary

Media / PR

Communications / Press

Awards/Proclamations

Ceremonial Services / Constituent Services

Specific Issues, In-Kind Services

Aides, Department Staff

How: Staff


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Make a specific ask.

Call, e-mail, fax, in-person

Provide specific request.

Have a Plan B.

Whats in it for them?

How: Be Specific


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Provide all helpful information.

Logistics

Talking Points/Background Information

Templates

How: Make It Easy


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Relationship Mapping

Who do you know?

Brainstorming & Planning

Connect to Learning

Civics/Government

Writing (persuasive, expository, letter)

Professional communication (calls, speaking)

How: Putting Youth At The Center


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Dont let them leave empty-handed

Thank Yous (both publicly and privately)

Follow Up (sending information, pictures)

Media

Reports, Etc.

Continue the relationship.

How: Follow Up


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Contact Mike @

[email protected] x125

Brandon @

[email protected]

202.296.2992 x128

questions?

gysd webinar: engaging media and elected officials

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