H A Z E LThe company for women

• Tyrza Nanlohij• Jasper Zaar• Michelle Ponty

The New Strategy

Introduction

• Strengths and weaknesses• Solutions• New strategy

Swot-analysis

Solutions

Cut the direct sales

Sales

Direct sales (7%)

Department stores, supermarkets and other retail outlets (93%)

Create a new webpage

• Create an online shop

• Easy to order system

• Shopping card

• Extra advantage

Improve communication

• Improved supply chain

• Easy to track system

• Connection between distributor and stores

• NO mistakes anymore

Sales departments

Sun care (9%)

Skin care (15%)

Fragances (19%)

Men's grooming (2%)

Colour cosmetics (16%)

Hair care (16%)

Deodorants (9%)

Bath and shower products (14%)

New sales departments

Fragrances (19%)

Colour cosmetics (16%)

Hair care and bath products (30%)

Deodorants, sun and skin care (35%)

Products

• Cut products

• Same price, better quality

• Better overview of all products

• Global products

Outdated image

• Create new logo

• New mission statement

• Create a new product

New Strategy

Old logo

H A Z E L A Company For Women

H A Z E L

The company for women

New logo

New mission statement

• Hazel‘s mission is to provide women from all over the world with high-quality products in stores and via its website to contribute to their beauty and confidence.

New Product – Black Beauty

• Eye shadow

•Glitter and Glamour

•Magic Effect

Darkness: Brightness:

Conclusion

• Cut direct sales• Create a new webpage• Improve communication• Decrease sales departments• Cut products - same price, better quality• Stay global• New logo, mission statement and product