HEALTH 2 HUMANITY EXISTS TO DEVELOP PEOPLE INTO WORLD CHANGERS.

DEVELOPERSWe see people. We find the best in others and work to cultivate it. We don’t just see problems that need solving, but the lives that are affected by the problems. Never will we look at a person as a victim, but always believe that people are more than their circumstances, and are capable to create change in their communities and beyond.

PEOPLE FOR PEOPLEWe are authentic and say what we mean. We won’t overload you with buzz-words or try to elevate ourselves. Looking like a superhero isn’t our goal, we are simply passionate about loving people, not using them.

GLOBALLY-MINDEDWe don’t see the division that cultural labels create. We see humanity as one and act as a bridge between cultures and communities. We love that a purchase in Southern California can change lives in Central Africa and see people as equals despite being from different parts of the world.

SOLDIERS FOR SUSTAINABILITYWe aren’t afraid to go to battle in Our Fight Against Giving. Our desire is to see a world without dependency filled with people who have the courage to impact their communities. Our work will outlast us and lay the foundation for generations to come. If that causes tension within the charity world as we know it, that doesn’t scare us. In fact, we say bring it on.

WE ARE: OUR TRIBE:

18-34 YEAR OLDSMillenials who want quality and the best for themseleves and for others.

CONSCIOUS CONSUMERSCare about where and who their products come from. Understand that their purchases are a vote for the type of world they want to see. Care about what the product is made from.

GLOBAL ADVOCATESPeople who see the value in others across the globe and strive for human connection. These people are the travelers, the adventure seekers, live above the status quo and a life of adventure.

CONFIDENT CHANGE MAKERSOur audience knows who they are and that they can create change. They get excited about being a part of something bigger than themselves. They aren’t afraid to speak out and stand up for what they believe in. These people may be atheletes, creators, explorers, or the everyday hero.

OUR TRIBE:

Personality Traitscompassionateauthentichumble & strongfunpositivehope-filledpassionateglobally-mindedcelebratoryadventurous

Vocabulary- H2H Global and H2H Corp. are partners.- We train entrepreneurs.- We work in developing countries.- Sustainability movement is our Fight Against Giving.- Scents not flavors.

Words We Say No Tounderprivileged underdevelopedimpoverishedless-fortunatepoorneedyall victimizing words

Legal Language- H2H Corp and H2H Global are not one company, they are partners.- H2H Corp doesn’t directly train or build internationally, it resources, funds, or contributes to the development.- The entrepreneurs are our partners or beneficiaries, however they are not employees of H2H.

We start with the cleanliness of the contrast of black and white and add in fun with pops of earth-toned colors inspired by the global regions that we partner with.

GREENR: 86 G: 147 B: 69C: 74 M: 27 Y: 82 K: 0#569345

BLUER: 30 G: 88 B: 154C: 88 M: 61 Y: 0 K: 17#1E589A

YELLOWR: 255 G: 203 B: 40C: 0 M: 20 Y: 93 K:0#FFCB28

PURPLER: 155 G: 91 B: 165 C: 43 M: 76 Y:0 K:0#9B5BA5

BLACKR: 0 G: 0 B: 0C: 0 M: 0 Y: 0 K: 0#000000

WHITER: 255 G: 255 B: 255C: 0 M: 0 Y: 0 K: 0#FFFFFF

Colors

At Health 2 Humanity we obviously love clean. So naturally, our fonts are going to reflect that. All sans, all the time. We are also not afraid to live boldly (we are changing the world here!), therefore we incorpo-rate bold and capital letters often. The human aspect is brought in with handwritten elements.

Fonts Montserrat (Regular, CAPS)

Use as dominant font for all material.

BreakawayUse for handwritten needs. Use for “Bars of Hope.”

Avenir Next Use for body of text when necessary.

Social MediaIMAGERY-- Connection of cultures- Happy, hopeful, authentic- Adventure seekers- Balance of products and purpose

OUR HASHTAGS-#NoMoreDirtyHands#Health2Humanity#FightAgainstGiving(present with capitial letters at the beginning of each word)

INSTAGRAM-The grid should reflect our branding colors (as shown here).High-quality DSLR photos and use pops of color in contrast to the black and white

LogosThe Health 2 Humanity brand consists of two entities. Get ready to get specific...

USE FOR ALL THINGS PERTAINING TO HEALTH 2 HUMANITY CORP.

Health 2 Humanity Corp. specifications:

- For-profit, social enterprise. - Sells soap domestically. - “The Soap that Saves”- Contributes/donates/funds the work of H2H Global, does not do the work itself. - www.h2hsoap.com

USE FOR ALL THINGS PERTAINING TO HEALTH 2 HUMANITY GLOBAL.

Health 2 Humanity Global specifications:

- Non-profit.- Works internationally to train entrepreneurs in developing countries who work to eradicate preventable diseases. - Leads the Fight Against Giving- www.h2hglobal.org

LogosThe nitty-gritties of the H2H Corp logo.

DO- Leave space around the logo at a minimum of the size of the 2 around all four sides.- Present in white if presented on a dark background. However, no other color changes are acceptable. In this case, the inside of the box must match that of the background, never filled with a different color.

DON’T- Use interchangeably with the H2H Global logo.- Fill box with any color.- Change the font, box shape, color, or proportions.

LogosThe nitty-gritties of the H2H Global logo.

DO- Present logo with white outline on dark backgrounds (preferred presentation style).- If it is necessary to present on a white/light background, use the logo with the gray outline.

DON’T- Use interchangeably with the H2H Corp. logo.- Present with square box of any kind (as shown above), it should always have the silhouette of a circle- Change the font, alter the shape, color, or proportions.

Logos

Use for Health 2 Humanity Corp. when full name and logo are needed.

Use for Health 2 Humanity Global when full name and logo are needed.

Welcome to the full H2H logos.

LogosThe nitty-gritties of the H2H Corp full logo.

DON’T- Use interchangeably with the H2H Global logo.- Fill box with any color.- Change the font, word placement, word justification, color, or proportions.

DO- Leave space around the logo at a minimum of the size of the small 2 in the H2H box on the top, bottom, and side of the box, and at a minimum of the space of the the letters TY following the word “humanity”. The center of the logo is really centered at the start of the letter E in the word “health” and letter U in the word “humanity”. - If necessary, it is ok to present it in white if presented on a dark background. However, no other color changes are acceptable. The inside of the box must, in that case, match the background on which it is presented.

LogosThe nitty-gritties of the H2H Global full logo.

DON’T- Use interchangeably with the H2H Corp logo.- Change the font, word placement, word justification, color, or sizing. - Move the word “global”.

DO- Use full logo containing the black letters and globe outlined in gray when presenting it on a white/light background.- When presented on a black/dark background ALWAYS use the full logo containing the white words and globe outlined in white. (Presenting on a dark background is preferable)

- Always write Health 2 Humanity with the letter H capitalized at the beginning of both words. - H2H is always capitalized, never h2h except when presenting the website url.- When specifying Health 2 Humanity Global or Health 2 Humanity Corp always capitalize the beginning of the words “global” and “corp”.

DEtails, DEtails

Health 2 Humanity Brand Guide 1.2Revised September 2016