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HHaaiitthheemm ZZoouurrrriigg Curriculum Vitae

● Faculty of Business Administration ● University of Regina ● Regina, SK, Canada, S4N 0A2,

☎ + 1 306 337 2386 ● Office fax: + 1 306 585 5361 ● haithem.zourrig@uregina.ca

Academic Appointments

Education

2005-2010 Ph. D. Business Administration -Marketing specialization

HEC Montreal

University of Montreal

2002-2004 M.Sc. Management and Tourism Planning

ESG-School of Business Administration

University of Quebec at Montreal (UQÀM)

1994-1998 B.A. Management Sciences- Hospitality Management

ESC-High School of Commerce

University of Tunis III

Research Interests

- Insurance Marketing

- Sentiment Analysis & Social media

- Cross -cultural Psychology

- Services Marketing

- Dark side of Consumer Behaviour

- Retailing

2015-present Associate Professor-Faculty of Business, University of Regina, Saskatchewan, Canada

2012-2015 Assistant Professor-Faculty of Business, University of Regina, Saskatchewan, Canada

2011-2012 Adjunct Faculty - Nipissing University, North Bay, Ontario, Canada

2010-2011 Assistant Professor - Department of Marketing, IÉSEG, Campus of Paris, France

2009-2010 Lecturer - Department of Marketing, HEC Montreal, Quebec, Canada

2007-2009 Lecturer - Department of Marketing, UQÀM, Quebec, Canada

2004-2005 Teaching Assistant - Department of Urban and Tourism Studies (UQÀM)

2006-2010 Research Assistant-Chair of Commercial Space and Customer Service (HEC Montreal)

2004-2005 Research Assistant - International Centre for Education and Research in Tourism (UQÀM)

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Awards and Distinctions

2015

2014

International Marketing Trends Conference, Commonwealth Best Thesis Award, 14th

International Marketing Trends Conference, Paris, FRANCE.

Association of Collegiate Marketing Educators (ACME), Best Paper Award in “Retailing

and Services Marketing” track, 41st Annual of Federation Business Disciplines (FBD)

conference, Dallas, Texas, United States.

2013

2012

2011

2010

Association of Collegiate Marketing Educators (ACME), Best Paper Award in "Marketing

research” track, 40th Annual of Federation Business Disciplines (FBD) conference,

Albuquerque, New Mexico, United States.

Korean Scholars of Marketing Science Association (KSMS) and the Global Alliance of

Marketing and Management Associations (GAMMA), KSMS Premier Award Winner,

Seoul, South Korea.

Emerald/EFMD European Foundation for Management Development (EFMD), Highly

Commended Award, Outstanding Doctoral Research Awards, Paris, France.

Esdras-Minville, Award for the best published paper HEC Montreal, Quebec Canada.

2010 American Society of Business and Behavioral Sciences (ASBBS), Best Paper Award in

“Multicultural issues” track, the 17th Annual Meeting of the ASBBS, Las Vegas, Nevada,

United States.

2009 Association for Consumer Research /Sheth Foundation, ACR Cross-cultural Dissertation

Award, discerned by the 2009 Annual North American Conference, Pittsburgh,

Pennsylvania, United States.

Scholarships and Research Grants

2014-2016

2013-2014

2013-2014

2013-2014

2012-2013

2012-2013

2009-2010

Social Sciences Humanities Research Council (SSHRC), Insight Development Grant

Dean’s Research Grant, Faculty of Business Administration, University of Regina1

SSHRC General Research and President’s Fund, University of Regina1

President's Teaching and Learning Scholars Grant Program1

SSHRC General Research and President’s Fund, University of Regina1

Dean’s Research Grant, Faculty of Business Administration, University of Regina1

Jagdish N. Sheth Foundation Grant

2008-2010 FQRSC2 scholarship–Ph.D

2007-2008 FARE3 excellence scholarship

2007-2009 Research Chair of CSCSM3 scholarship–Ph.D4

1 Funds from the University of Regina

2 Funds from the provincial Government of Québec : Fonds Québécois de la Recherche sur la Société et la Culture. 3 Funds from the University of Québec at Montréal: Fonds à l'accessibilité et à la réussite des études. 4 Funds from the Research Chair of Commercial Space and Customer Service Management, HEC Montreal.

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Publications

Peer-Reviewed Publications in Journals

1. Zourrig, H., Chebat J-C, Toffoli, R. (2015). In- Group Love &Out-Group Hate? A Cross-Cultural

Study on Customers’ Revenge, Avoidance and Forgiveness. Journal of Business Research. 68 (3), 487-

499.

2. Zourrig, H. Hedhli K., Chebat J-C. (2014). A Cross-Cultural Perspective on Consumer Perceptions of

Service Failures Severity: A Pilot Study. International Journal of Quality and Service Sciences. 6 (4),

238-257.

3. Zourrig, H., Chebat J-C. Toffoli, R., Medina-Borja A (2013). Customers' Coping with Interpersonal

Conflicts in intra and inter-Cultural Service Encounters. Academy of Marketing Science Review. 1-11.

4. Zhang, M., Chebat, J. C, Zourrig, H. (2012). Assessing the Psychometric Properties of Hofstede's

versus Schwartz's Cultural Values of Chinese Customers. Journal of International Consumer

Marketing, 24(5), 304-319.

5. Chebat J-C, Kerzazi L, Zourrig, H. (2010). The Impact of Culture on Dissatisfied Customers: an

Empirical Study. City, Culture and Society, 1 (1), 37-44.

6. Zourrig, H., Chebat J-C, Toffoli, R. (2009). Consumer Revenge Behavior: a Cross-Cultural

Perspective. Journal of Business Research, 62 (10), 995-1011.

7. Zourrig, H., Chebat J-C, Toffoli, R. (2009). Exploring Cultural Differences in Customer Forgiveness.

Journal of Service Management, 20 (4), 404-419.

8. Zourrig, H., Chebat J-C. (2009).Waiting in a Queue with Strangers and Acquaintances: an

Integrative Model of Customer-to-Customer Interactions Effect on Waiting Time. International

Journal of Quality and Service Sciences, 1 (2), 145-159.

Papers in Proceedings:

1. Zourrig, H, (2013). The Use of Netnography and Storytelling in Online Research: An Exploratory

Study on Consumers’ Motivations and Roles to Support Betrayed Customers. Proceeding of the

Annual Meeting of the Association of Collegiate Marketing Educators, 25-43. 7

2. Zourrig, H., Chebat J-C, Haj-Salem N. (2011). Cross-Cultural Values Differences versus Cross -

Country Differences in the Service Failure’s Severity. Proceeding of American Society and Behavioral

Sciences, 18 (1), 40-57.

3. Zourrig, H., Chebat J-C. Toffoli, R., Medina-Borja A (2010). “In-Group Favoritism” and “Out-Group

Prejudice”? Customers’ Coping With Interpersonal Conflicts in Intra- and Inter-Cultural Service

Encounters. Proceedings of the American Society of Business and Behavioral Sciences, 17 (1), 931-943. 8

7 Winner of Best Paper Award, 40th Annual of Federation Business Disciplines (FBD), the Association of

Collegiate Marketing Educators (ACME) conference, Albuquerque, New Mexico, UNITED STATES, 2013. 8 Winner of Best Paper Award, the 17th Annual Meeting of the American Society of Business and Behavioral

Sciences (ASBBS), Las Vegas, Nevada, UNITED STATES, 2010.

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Conference Presentations

Zourrig, H. Fighting Insurance Fraud: Strategies and Challenges from a Cross-Cultural Perspective. 3rd

AssurMarketing 2015 conference, June 9th, 2015, Paris, France.

Zourrig, H. Hedhli K., Chebat J-C. A Cross-Cultural Perspective on Consumer Perceptions of Service

Failures Severity: A Pilot Study. The 41st Annual Meeting of the Association of Collegiate Marketing

Educators, March 11-15, 2014, Dallas, Texas, United States (Winner of Best Paper Award in Global

and Cross-Cultural Marketing track).

Hedhli K. Zourrig, H., Chebat J-C. Shopping Well-Being: Is it Just a Matter of Pleasure or Doing the

Task? The 41 st Annual Meeting of the Association of Collegiate Marketing Educators, March 11-15,

2014, Dallas, New Texas, United States (Winner of Best Paper Award in Retailing and Services

Marketing track).

Zourrig, H. Ayisi K-D., Hedhli K. Consumer Fraudulent Behavior: A Cross-Cultural Perspective. 21st

annual meeting of the American Society of Business and Behavioral Sciences (ASBBS), February 20-

23, 2014, Las Vegas, Nevada, United States.

Zourrig, H. Consumer Vigilantism: A Consumer Culture Theory. The 5th Annual Rupert’s Land

Symposium Consumer Behaviour & Marketing, 23-24 of May 2013, Saskatoon, Saskatchewan.

Canada.

Sinclair, P, Zourrig, H. The Removal of Counter Menus at McDonald’s Japan. The 12th Asia-Pacific

Conference, Association for Business Communication, March 13-15, 2013. Kyoto, Japan.

Zourrig, H. The Use of Netnography and Storytelling in Online Research: An Exploratory Study on

Consumers’ Motivations and Roles to Support Betrayed Customers. The 40th Annual Meeting of the

Association of Collegiate Marketing Educators, March 13-16, 2013, Albuquerque, New Mexico,

United States (Winner of Best Paper Award in Marketing Research track).

Zourrig, H. Revisiting Consumer Ambivalence: A Psychoanalytic Contribution to Marketing Theory.

Winter Marketing Educators’ Conference, American Marketing Association (AMA), February 15-

17, 2013, Las Vegas, Nevada, United States.

Zourrig, H. Rooting For or Against Underdog Customers? Exploring Consumers’ Roles and Motivations.

20th annual meeting of the American Society of Business and Behavioral Sciences (ASBBS),

February 21-24, 2013, Las Vegas, Nevada, United States.

Zourrig, H. Three Essays on Consumer Revenge, Avoidance and Forgiveness Behaviors. The 2012 Korean

Scholars of Marketing Science Fall International Conference, December 1st, 2012, Seoul, South

Korea.

Mengxia Zhang, Chebat, J-C, Zourrig, H. Assessing the Psychometric Properties of Hofstede’-vs-

Schwartz’s Cultural Values of Chinese Customers, The 7th meeting of the Royal Bank International

Research Seminar, Global Consumer Behavior and Marketing Strategy, 22-24 of September 2011,

Montréal, Quebec, Canada

Kerzazi L, Chebat, J-C, Haj-Salem N, Zourrig, H. A Cross-Cultural Study of the Effects of Perceived

Belongingness and Firm’s Receptivity on Consumers Dissatisfaction, Association of Marketing Theory

and Practice, March 2011, FL United States.

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Zourrig, H., Chebat J-C. Toffoli, R. “In-Group Love and Out-Group Hate?” A Cross Cultural Study on

Customers’ Revenge, Avoidance and Forgiveness Behaviors following Interpersonal Conflicts in Service

Encounters, Academy of Marketing Science (AMS) Annual Conference, May 26-29, 2010, Portland,

Oregon – United States.

Zourrig, H., Chebat J-C. Toffoli, R., Medina-Borja A, “In-Group Favoritism” and “Out-Group

Prejudice”? Customers’ Coping With Interpersonal Conflicts in Intra- and Inter-Cultural Service

Encounters 17th meeting of the American Society of Business and Behavioral Sciences (ASBBS),

February 19-21, 2010, Las Vegas, Nevada, United States (Winner of Best Paper Award, in

Multicultural issues track).

Toffoli R, Telahigue I., Librowicz M., Zourrig H. “The Impact of Transnational Executive Education on

the Image of the Country of Origin and of its Products: a Conceptual Framework and Pilot Study” 16th,

EDiNEB International Conference. Advances in Business Education and Training: Experiencing

World-Class Practices in Higher Education and Corporate Learning, June 3-5, 2009, Baltimore, MD,

United States.

Zourrig H. “Customer Responses to the Service Delivery System Failures: Inter-cultural perspective“. NSF-

sponsored workshop: Models of Intercultural Service Encounters - Building a Research Agenda,

May 19-22, 2009, Puerto Rico, United States.

Zourrig H., Telahigue I., Chebat J-C “Customer Ambivalence toward Interpersonal Conflict: A

Psychoanalytic Game Theory Perspective“. Third Workshop on Game Theory in Marketing, May 14-

15, 2009, Montréal, Quebec, Canada.

Zourrig H., Chebat J-C., Toffoli R.,” Idiocentrism versus Allocentrism: Cross-Cultural Differences in

Consumer Revenge Behavior”. 16th meeting of the American Society of Business and Behavioral

Sciences (ASBBS), February 19-22, 2009, Las Vegas, NV, United States (Winner of Best Paper

Award, in Multicultural issues track).

Zourrig, H., Chebat J-C. Toffoli, R. "In-group versus Out-group: the Effect of the Transgressing Firm

Affiliation and Cultural Values’ Orientations on Consumer Dispositions toward Revenge and Forgiveness".

The 17th Annual Frontiers in Service Conference, 2 - 5 of October 2008, Washington, DC, United

States.

Zourrig, H., Chebat J-C. Toffoli, R. "Exploring Cultural Differences in Consumer Forgiveness". 15th

meeting of the American Society of Business and Behavioral Sciences (ASBBS), 21- 24 of February

2008, Las Vegas, Nevada, United States (Winner of Best Paper Award, in Multicultural issues

track).

Zourrig, H., Chebat J-C, Toffoli, R. "Consumer Revenge Behavior: a Cross-Cultural Perspective". The 4th

meeting of the Royal Bank International Research Seminar, on Culture and Marketing Strategy, 28-

29 of September 2007, Montréal, Quebec, Canada.

Academic Affiliations

- Association for Consumer Research (ACR) - Society for Consumer Psychology (SCP) - French Association

of Marketing (AFM)- American Society of Business and Behavioral Sciences (ASBBS)

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Academic Services

Ad Hoc Reviewer: Journals:

Journal of Business Research; European Journal of Marketing;

Recherche et Application Marketing

Conferences:

Academy of International Business; Society for Consumer Psychology;

The Royal Bank International Research Seminar

SSHRC Adjudication Committees:

Reviewer for Standard Research Grant and Insight Grant Programs

Track Chair: Chair of the Marketing Research track at the American Society of

Business and Behavioral Sciences (ASBBS) annual meetings