!  PSA’s: newsletters/radio

!  Social Media

!  Facebook

!  Twitter

!   Establish their presence in St. John’s County

!   Learn how to attract followers on social media; perhaps starting out with simple tweets with event build dates, donation opportunities or sponsorship.

!   Present information that incites a call to action

!   Engage in conversations with their current followers on Twitter and Facebook

!   These steps will help Habitat for Humanity gauge where they lie within their community and may help them see an increase in volunteerism and participation.  

!   • 64% of the survey and focus group participants were female

!   • 60% of participants said they would volunteer if transportation was provided

!   • 84% of participants are aware of Habitat for Humanity

!   • 56% of participants do not volunteer

!   Majority of participants heard about HFH through friends and family or their school