hack -meat think meat-1

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ThinkMeat ThinkMeat Brought to you by the James Beard Foundation Meesha Halm // Usha K // Emily Olson // Sharbani Roy

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Page 1: Hack -meat think meat-1

ThinkMeat

ThinkMeat

Brought to you by the James Beard Foundation

Meesha Halm // Usha K // Emily Olson // Sharbani Roy

Page 2: Hack -meat think meat-1

ThinkMeat

Brought to you by the James Beard Foundation

CookBuy

AppreciateGrass-fed Beef

Page 3: Hack -meat think meat-1

ThinkMeat

Brought to you by the James Beard Foundation

EpicuriousOpen-MindedAdventurous

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ThinkMeat

Brought to you by the James Beard Foundation

Engage Users at Critical Points of Decision Making

Page 5: Hack -meat think meat-1

ThinkMeat

Brought to you by the James Beard Foundation

Encourage and Empower

Consumption of Grass-fed Beef

Page 6: Hack -meat think meat-1

ThinkMeat

Brought to you by the James Beard Foundation

ThinkMeatis not just a recipe app

Page 7: Hack -meat think meat-1

Cook

Eat

Learn

ThinkMeat

Brought to you by the James Beard Foundation

Page 8: Hack -meat think meat-1

How many people are you cooking for?

4

What to Cook?

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How much time do you have?

2 hrs

What to Cook?

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What to Cook?

What meat would you like to eat?

(choose all that apply)

Grass-fed Beef

Chicken Fish Lamb

Pork Shellfish Turkey

?

Page 11: Hack -meat think meat-1

Boil Braise

Grill

Fry

Poach Roast

Sauté Steam Stew

What to Cook?

How would you like to cook?

(choose all that apply)

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What Recipe?

What sounds the best?

Grass-fed Tenderloin Steak with Mushrooms1 hr

Grass-fed Top Round Roast2 hrs

Grass-fed Rib-eye withHerb Lemon Butter30 min

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Ingredients

4 grass-fed bone-in rib-eye steaks (1 lb. each and about 1 in. thick)

Kosher salt and freshly ground black pepper

Vegetable oil

2 oz Butter

1 lemon

1 bunch parsley

Ingredients Preparation

Grass-fed Rib-eye withHerb Lemon Butter30 min

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Who has the ingredients?

19 Stores Nearby

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Get Directions

Rain Meat Butchers

Take the magical pond for five miles in your rowboat to the white duck.

Get out of your boat, and board the unicorn to candyland.

Next, wake up because you might be dreaming. Or, you might not.

Page 16: Hack -meat think meat-1

Safeway #4203

4 grass-fed bone-in rib-eye steaks (1 lb. each and about 1 in. thick)

Kosher salt and freshly ground black pepper

Vegetable oil

2 oz Butter

1 lemon

1 bunch parsley

Which Aisle?

Aisle 1

Aisle 4

Aisle 4

Aisle 5

Aisle 9

Aisle 9

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Get Cooking!

Ingredients Preparation

4 grass-fed bone-in rib-eye steaks (1 lb. each and about 1 in. thick)

Kosher salt and freshly ground black pepper

Vegetable oil

2 oz Butter

1 lemon

1 bunch parsley

Grass-fed Rib-eye withHerb Lemon Butter30 min

Page 18: Hack -meat think meat-1

Cook

Eat

Learn

ThinkMeat

Brought to you by the James Beard Foundation

Page 19: Hack -meat think meat-1

How many people are in your party?

6

Find Good Eats!

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How soon would you like to eat?

2 hrs

Find Good Eats!

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How much would you like to spend?

$$

Find Good Eats!

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Find Good Eats!

hrshrs

?

What meat would you like to eat?

(choose all that apply)

Grass-fed Beef

Chicken Fish Lamb

Pork Shellfish Turkey

?

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Let’s Eat

What sounds the best?

Mirch Masala

8:00PM

Hubert Grill

8:30PM

Rodriguez’s

9:00PM

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Description:

Girasole brings the charm of the old world to Atlantic City. From the moment you enter this bright, airy restaurant, you are whisked away to a Mediterranean café. The aroma of handmade pasta dishes, fresh seafood & gourmet brick oven pizza fills the air.

Let’s Eat

Eat Here?

Hubert Grill

1 hr

Go There Call to Reserve

Page 25: Hack -meat think meat-1

Get Directions

Take the magical pond for five miles in your rowboat to the white duck.

Get out of your boat, and board the unicorn to candyland.

Next, wake up because you might be dreaming. Or, you might not.

Take the magical pond for five miles in your rowboat.

Then, turn left at the white duck.

Get out of your boat, and board the unicorn to candyland.

Next, wake up because you might be dreaming. Or, you might not.

Page 26: Hack -meat think meat-1

Cook

Eat

Learn

ThinkMeat

Brought to you by the James Beard Foundation

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ThinkMeat

Unique & Delicious

Experience the unique flavor of Grass-fed beef in your own home and favorite restaurants. Here are a few tips to help you make the most of this delicious, sus-tainable meat.

Tip 1: Lower in fat content = faster cooking time

Tip 2: Don’t walk from the skillet and email....regard-less of cooking method, For those grillers, heat the coals to a lower temperature

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ThinkMeat

Why Grass-fed Beef?

All meat is not created equal. Pastured animals don’t require large quanities of antibiotics like animals living in CAFOS or feedlots.

Grass fed meat is lower in cal-ories, high in healthy fats, and have nuanced flavors based on the terrior of the pasture. Pas-tured meats are also “feel good” because of the low carbon footprint, humane treatment of animals, and sup-port of local production and farms.

Page 29: Hack -meat think meat-1

ThinkMeat

Why Sustainable Meat?

It’s good for the earth.

Large scale, industrially raised meat is taking its toll on the environment. The huge resources associated with feeding, raising and transporting them leaves an immense carbon footprint. Pastured farms that raise cows, pigs, chicken) prac-ticing sustainable land man-agement technique can provide a better alternative to conventionally farming and decrease our carbon

Page 30: Hack -meat think meat-1

ThinkMeat

Further Resources

James Beard Foundation

Artisan Beef Institute

American Grassfed Association

The Butcher’s Guild

NRDC.ORG

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ThinkMeat

Brought to you by the James Beard Foundation

LeverageJBF Chefs’ Insights,

Parners&

Following

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ThinkMeat

Brought to you by the James Beard Foundation

Solves the question of

“What’s for dinner?”