hacking your email content: how to write effective emails fast
TRANSCRIPT
Hacking Your Email Content: How to Write Effective Emails
Fast#AWebinar#HackYourContent
Who are we?
Carl SednaouiDirector of Marketing at MailCharts@CarlSednaoui
Kristen DunleavyContent Marketing Specialist at AWeber@KristenWritesIt
Brainstorm email content ideas
What makes great email content?
● Content that solves your audience’s biggest challenges and/or answers their burning questions
● If you’re stuck, just ask your audience!
Easy + effective email content ideas
● FAQs about you ● Your best resources● Simple tips for success● A quick survey
Design Lab
FAQs before enrolling in Typography
Klipsch
FAQ: Klipsch DolbyAtmos Speakers
99u
Our Most Popular Posts of 2015
Getitfree
Check out our mostpopular posts of the week
Bonobos
Help us by taking a quick survey.
Artifact Uprising
Survey says...
Moosejaw
Write great subject lines
Anatomy of a great subject line
● Relevancy ● Clarity● Urgency● Benefits
There’s a tradeoff
● Under 15 characters maximizes your open rate
● 28-39 characters maximizes your click rate
● Short = punchy, creates curiosity● Longer = descriptive, higher intent
There’s a tradeoff
Characters displayed by email client
What are companies doing?
Based on 54,763 emails received in March from 4,332 companies.
Great examples
● Daily Overview○ Burning Man○ Tahoe Keys○ U.S Open
● The Reformation○ STOP IT, SUMMER○ DON’T FIGHT IT○ AS IF
● Etsy○ Your Love Story○ Unplug & Unwind○ Midnight Magic
● Buzzfeed○ That’s Not Good○ Who Does That?○ That’s A Hoot
Repurpose your content
How to repurpose your blog posts
● Choose your best and/or most highly-trafficked posts
● Take the content from those posts and spread it out over 3-5 autoresponder emails
Wait, what’s an autoresponder?
An autoresponder is an email that you schedule ahead of time to send to your new subscribers automatically.
How to create an email course
● Address your audience’s biggest challenges● Shoot for 5-7 lessons● Snackable course: Less than 300 words/email● Long-form course: 500 words or more
Include these in your course
● Evergreen content!● The lesson # in your subject line● Subject lines that reflect what’s inside● Headings to break up chunks of text● Action items for each lesson
Litmus
Buffer: 25 social media strategy tips
MailCharts
Email University: Lesson 1
Hack Design
● Lesson # - <subject>
Create curated emails
What’s curated content?
Content curation happens when you sift through the world of content, find information you deem useful and share it with your audience.
Curated email newsletters help you...
● Solve the “I don’t know what to write!” problem● Send emails quickly and easily● Keep your subscribers engaged● Help you become a thought leader
Do’s and don’ts of content curation
● Don’t overdo it● Do add your own spin● Don’t pass off other’s content as your own● Do curate carefully● Don’t share irrelevant articles
Try AWeber’s new app, Curate!
● Recommended by Medium Staff
● Top stories in <topic>● Read more on Medium
Medium Daily Digest
Product Hunt
● Featured collection● Top hunts● See more on Product Hunt
Mattermark DailyThe Mattermark Daily is a hand-curated newsletter compiled daily to bring you...
● Topical curation○ Price drops○ Outdoor cooking○ Cycling○ Mother’s Day○ Etc
Canopy (Amazon, curated)
Write short-form broadcast emails
What’s a broadcast?
Broadcast emails contain time-sensitive content that has an expiration date.
Types of broadcasts
● Promotion● Sale● Event● Industry news● Product update or announcement
Include these in your broadcasts
● Relevant times and dates● High-quality images for promoting products● Clear call-to-action
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Will Your Business Succeed?
Join MailCharts today and save time planning your next email campaign.
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Start sending persuasive emails today with AWeber.
Get your 30-day free trial at https://aweber.com/order.htm
Ask us questions!