hacking youtube advertising by jake larsen
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From the SMX East 2014 Conference in New York City, NY. SESSION: Youtube Success Stories For Marketers. PRESENTATION: Hacking YouTube Advertising by Jake Larsen - Given by Jake Larsen, @JakeLarsen7, Founder / Owner - Video Power Marketing. #SMX #34DTRANSCRIPT
VideoPower.org
@JakeLarsen7
If You Had Your Own SuperBowl Commercial, What Would You Say?
$4 Million for a 30 Second Spot
ATTENTION = $$$
40 SuperBowls Happen Every Dayon YouTube!
How Do You Capture & Direct Attention in a Crowded Market?
Going “Viral” is NOT a Strategy
Consistent Formula That Works
How to Turn YouTube Advertising into an Automated Sales Machine● Guaranteed Exposure with Video & YouTube● The Hack - almost FREE Targeted Traffic● Videos that get Attention, Traffic & Sales● Case Study: Turn $1 into $7
53x More Likely to Appear on the First Page of Google
WHY VIDEO?
43x Higher CTR Than Text
WHY VIDEO?
When People Watch Video...
Spend More
More Often
+
TrueView Advertising
In-Display
In-Stream
Targeted Audience
DemographicsAge & Gender
InterestOf Person
TopicsContent of Page
Keywords
ReMarketing: Channel or Site
Placements: Channel, Video or Sites
the HACK
How Much?CPC CPV
2₵ - 23₵
What’s a View?Viewer Reaches 30 Seconds or
Half the Ad
If You Click the AdIt pauses the video & you are taken straight
to the landing page
What if...The Viewer Clicks the
Ad Before 30 Seconds?
Do You Realize What This Means?
FREETARGETED
TRAFFIC{ GAURANTEED }
* almost
HOWDo You Make Videos that Move People?
GRAB ATTENTIONin 5 Seconds
SHOW VALUEWhy?W.I.I.F.M.?
CALL TO ACTION
Build the Video Around the Click.
Effective Video Ad Formula1. Grab Attention in 5 Seconds2. Identify Viewer / Value3. Get Them to Click before 30 sec.
Case Study
How to
Turn $1 into $7
Ad Spend
Cost / Conv.
Conversions
Revenue
TRUEVIEW
ROI
Before Month 1 Month 2 Month 4
$30,834
$39,505
$334
26
$8,671
$62,513
$73,164
$47
226
$8,671
-$12,907
$1,965
$1,824
6
$10,942
-$4,809
$0
-
0
$4,809
Why?What?How?
Why?What?How?
Problem
Opportunity
Something to think about...
What Happens When Google Outbids ESPN & HBO for Content?
- Jason Calacanis
How Long Until The Billions of TV Advertising Dollars move to YouTube?
YouTube AdvertisingWhere You Are
Where You Want to Be
Grow a Pear
AdvertisingOnYouTube.com/SMX