Big Data & its Business Applications

-or-

How to Monetize Data

H@cking Medicine A  Production  of  the  MIT  Entrepreneurship  Center  

Joshua Rosenthal, PhD 10.22-23.11

1) Start with the Money

Note: Payer (money) buying intervention (provider)

Engineers' Guide to Multiples

1x Rev 4x Rev 8x Rev

- Ja Ja Binks + Good fights

- Teddy Bears

+ Existential crises of free agency vs. determinism wrapped in a fairy tale

performance-driven consumerism, following financial services & e-

Problem:

saying this for 20 years

Sounds good, makes sense

(Nice hair, good

Hack:

then make a biz from it

Specifically, learn why they are wrong

3) Know the Bodies

Health Care, Where Good Ideas Go to Die

Perverse Incentive - A

Supply-driven markets:

Note: v

cf. Dartmouth Atlas for Unwarranted Variation

Perverse Incentive - B

Payers have Money and Aggregate

(Read w/ accent)

Note: Medicare $ > Employer $

Employer populations = tougher outcomes (3-year turn) Cf. Medicare reimbursement rates

Illusion

Track how fat you are! Only $1.99!

Note:

... but you are probably not profitable

If P < EHC x DWS, then 501c3

501c3: Non-profit

... but you are probably doing bad things

to make money

& do good

in Health Care

5) Start

... with the money: _______ ... where they make profit: _______ ... with a real biz problem: _______ ... with the (publicly available) data: _______ - Then ask: Does this hose people? A: quality > than quantity (supply driven)? B: customer/patient satisfaction?

Data & Biz Problems

Package in work group

(Psst... Know a good accelerometer app developer? Please ping me.)

1) List of Data Sources & Context 2) Connections between Data and Biz Needs: A Mad Libs Approach

How to Monetize Data

-Summary-

1) Start with the Money

3) Know the Bodies 4) Do Good and Make Money 5) Start