haig barrett overview sustainovation group
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Haig Barrett Company Presentation and Overview Sustainovation GroupTRANSCRIPT
Think. Innovate. Execute.
Haig Barrett: What We Do
Haig Barrett:• Founded in 1999
• 30 professionals
• A leading mid-sized management consulting firm
• Offices: New York, Los Angeles (HQ), London
Core Services:
Learning
Information Process & Field
Communications
Strategic Thinking & Workflow Analysis
Sustainability Frameworks, Market
Entry, Green Communications
Our Industry Focus
3
Resource IndustriesEnergy, Mining, Oil & Gas, Chemicals, Utilities, CleanTech
Service Industries
Financial Services, Healthcare
Automotive & Transportation
Automotive, EV, Heavy
Equipment
Selection of Clients / Industry
What is Your
Sustainability Plan?
Create Your
Sustainability Advantage:
•Sustainability Strategy &
Organizational Transformation
•SustainovationTM
•Growth Opportunities
•Market Entry
•Green Communications
•Thought Leadership
Sustainovation Group
Where Sustainability Meets
Innovation
Sustainovation Group
Core Markets
• Automotive
• Consumer Products
• Clean Tech/Green
• Utilities/Energy
• Transportation
• Oil & Gas/Chemicals
• Government
• Renewables
• Supply Chain
Critical Issues
Are your products as green as they can be?
Are you maximizing your “ROS”: Return on Sustainability?
Do your customers know how sustainable/green your brand is?
Sustainability Experience
Sustainovation Clients / Projects
EV Business Start-up Strategy
EV Infrastructure Market Entry
Green Communications
Prius Content Development &
Dealer Communications
Performance Improvement for
Energy Efficiency Programs
Market Entry for Solar Industry
(PV, Solar Thermal, CSP) and
Battery Manufacturer
Sustainovation Group: Product Offering
Sustainovation
A) Framework & Process
Stage 1:
- Visioning
- Backcasting
- Platform Design
Stage 2:
- Process Development
- Implementation
- Product Incubation
B) Organizational Change
for Sustainability
“Leading companies to innovate through sustainability thinking.”
Sustainability
Specialty Services
• Market Entry
• Business Agent
• Tech Reports (e.g. Life
Cycle Analysis, Carbon
Footprint)
• Cap & Trade Readiness
• Benchmarking &
Scorecards
• Green Design &
Packaging
• Policy & Planning
Green
Communications
• Sustainability and
CSR Reports
• Green Branding
• Marketing Plans
• Public Relations
• Advertising
• Events
• Social Media/Blogs
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3. Workplace and Workforce: Reduce energy use, recycle, enhance environment
2. Manufacturing and operations:
Returns, recycle materials, reduce waste, reduce consumption/ use renewables
Finance Operations
OfferingDelivery
6. Service: Service with re-use and recycling as core components of offering
5. Product system: Interactive SMART, dispenser and product system replacement instead of disposable saves waste
4. Product: Eco-packaging, eco-material and ingredient substitution, healthy material and ingredient substitution, recyclability
8. Brand: Affinity and identity are powerful value attributes
7. Channel: Online direct, local exchange of goods, builds relationships
9. Customer experience:
Integrates sustainability with
employee training, architecture,
products, touch points
11. Finance: Enabling access for new populations
10. Business model:
Disposable product to reuseable service
Source: Haig Barrett Sustainovation Group Analysis, leveraging Monitor Group work
1. Supplier behavior: Reduce consumption / use renewables, substitute raw materials, clean labor
12. Compliance:
Mandatory and voluntary, and metrics
Sustainovation™: 12 Ways to Innovate
Proprietary Holistic Framework:
Checklist for Sustainability Where Are You?
Remediation
& DenialCompliance
Supply &
Operations
Cost
Reduction
Product &
Service
Incremental
Innovation
New
Business
Model
Natural
Capitalism
Typical Corporate Advancement
Source: HBR 9/09; “Why Sustainability Is Now the Key Driver of Innovation”, Haig Barrett Analysis
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Mandatory
Voluntary-shift to proactive emphasis
CSR reporting and metrics
Community building and NGO outreach
Cleanups
Denial
Supplier mandates
Operational energy and waste reduction
Workplace energy, waste reduction, tele-commuting
Product lifecycle returns, recycling
Labeling, graphics and claims
Packaging material substitution and reduction
Product material substitution
Design for life cycle
Biomimicry, SMART products
Leveraging global scale and assets
New ways to charge
Product to service
Disruptive low end
Disruptive new demand
Triple bottom line
Sustainable markets (Cap & Trade)
Stakeholder management
Most Are Here
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Sustainovation™ in ActionSix-Step Strategy & Change Process
to drive more Innovation for Sustainability
4. Set Team,
Resources &
Processes
6. Tell Stories
and Execute
3. Surface
Opportunities
2. Define Platform
& Values
5. Build Pipeline
1. Establish
Executive
Intent
Phase 2Product Incubation
Process Implementation
Organizational Change and
Culture Transformation
Phase 1Assessment
Visioning & Backcasting
Sustainability Platform Identification & Prioritization
Driving the Electric Vehicle (EV)
Agenda for Los Angeles County
• Summary E-Mobility Committee Work
– Mission
– Blueprint outline
– Stakeholder identification
– Best Practices
• E-Mobility Deployment Blueprint
– Charging pilot programs
– Funding and policy
– EV Experience
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LAEDC* E-Mobility Task Force
• Develop comprehensive L.A. County Electric Vehicle (EV) Deployment Community Blueprint
• Maximize Plug-in EV adoption rates, collect vital data, maximize infrastructure design and effectiveness
• Position LA County to receive federal funding from Department of Energy OE Deployment Community Program
• Foster and support LA County EV industry cluster to grow jobs and investment
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Mission Statement
* Los Angeles Economic Development Corporation
Insights To Market Entry
Traditional Criteria
Geography & channel for
product acceptance
Technical advantage
Feature and value
comparison
Leader vs. fast follower
strategy
Value vs. premium brand
decision
Innovative Segmentation
Purchase behavior-based
segmentation
Identify & test innovative
business models
Identify disruption in
markets for risk and
opportunity
Pilots & acquisitions provide
insight into future growth
opportunities
Market Entry Decision Analysis
Purchasing Behavior: What % of Purchasers and Influencers participate in which ways?
Adapted by HB Sustainovation Group from Monitor Group
Which Leverage
Point has the
most Impact?
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Sustainovation Group: Expertise
Team of certified Sustainability Consultants
The Natural Step
LEED
Developers of UCLA “Global Sustainability Certificate Courses”
Workshop Leadership:
University of Southern California
U. of Va. Darden School
Stanford University
EV/Hybrid/Alternative Energy
Utilities/Smart Grid
Writers: Time.com, online EV websites, blogs
Sustainovation Group
Where Sustainability Meets
Innovation
Bob Chew is Marketing Solutions Leader and Partner at Haig Barrett’s Sustainovation Group. He brings 25 years of
management and marketing experience to the practice, which focuses on the intersection between sustainability and innovation.
He is a specialist in branding, green communications, and in corporate, consumer, technology, and business to business
marketing. Bob has managed multi-million dollar marketing programs and has run programs and projects for some of the largest
brand names in the world. In addition, he is a regular writer on sustainability, specifically alternative vehicles and renewable
energy. With all clients, Bob and his team create marketing programs that focus on the critical messages that build brands and
communicate messages effectively to target audiences. He uses a variety of creative approaches and delivers key messages
through traditional, online, and social media. He was Executive Vice President and Board Member at two major public relations
agencies, Burson-Marsteller and Grey Advertising's GCI public relations division. There he managed offices and client programs
in New York, Asia, and California. He is a graduate of Ohio State University (BA English) and for the last eight years he has
taught marketing, public relations, and writing at UCLA Extension.
Sustainovation Group: Core Team
Michael Boehm is Partner at Haig Barrett, Inc. and Director of their Sustainovation Group practice. He has over two
decades of international business experience, including 6 years in high tech in Taiwan and China. He knows how to use
sustainability frameworks to create growth opportunities, build business, and find new streams of profitability. As CTO at
Carsdirect.com, his platform sold over $100m of vehicles in first year of operation. As CEO of Solar Energy Development
International he developed solar concentrator technology in the 1990s. Educated at Northwestern University and Stanford
Graduate School of Business he teaches sustainability in programs at Darden School of Business, UCLA and the
University of Santa Clara. He is Chair of the Clean Tech / Sustainability Industry Group of the German-American Business
Association (GABA SoCal) and Co-Chair of the e-Mobility Task Force for the Los Angeles Economic Development
Corporation.
Anita S. Katzenbach, Senior Consultant at Haig Barrett, Inc. offers extensive experience in strategic planning,
organizational change, and global sustainability & innovation. Her background includes more than 15 years of international
experience with a strong industry focus on automotive, energy, and clean tech. She has held consulting and project
leadership positions in various for-profit and non-profit organizations, including Global Fortune 500 companies. She
teaches classes in the Global Sustainability Certificate programs at UCLA Extension and is a sustainability business
advisor for the Small Business Development Center at Santa Monica College. Anita serves on the Board of the Institute of
Management Consultants (IMC USA), the German American Business Association (GABA SoCal), and is also Co-Chair of
GABA’s Clean Tech / Sustainability Industry Group. She earned her Master’s Degree in Industrial & Organizational
Psychology from the RWTH Aachen Technical University in Germany.
.
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Contact:
Michael Boehm, Partner, Sustainovation Group
Direct: (310) 618-4096
Email: [email protected]
Bob Chew, Director, Sustainovation Group
Direct: (310) 383-0528
Email: [email protected]
Anita S. Katzenbach, Senior Consultant, Sustainovation Group
Direct: (310) 436-5944
Email: [email protected]
Haig Barrett, Inc.
General: (310) 556-9626
Website: www.haigbarrett.com & www.hbsustain.com
Los Angeles Office:
1801 Century Park East, 24th Floor, Los Angeles, CA 90067
Los Angeles - New York - London
Sustainovation Group