hair care market in gcc 2015-2019
TRANSCRIPT
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Hair Care Market in GCC 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Key Trends
Technavio’s Senior Analyst says, “Awareness about the quality of hair care products has increased among the consumers in this region. This has led to an influx of high-quality beauty products in the market. Hair care products have gained traction among the young generation in the region because they are more aware about the global trends related to fashion. In addition, the young population has more access to the internet, which has resulted in greater exposure to Western culture.”
• Leading vendors have begun offering hair care products with multiple benefits. In the GCC, demand for hair care products is a reflection of changing economic and social conditions. Also, climatic conditions and cultural dynamics encourage individuals in this region to spend on hair care products. Increase in disposable income and availability of a plethora of products have made consumers more conscious about beauty and personal care.
• Technavio’s analysts forecast the hair care market in GCC to grow at a CAGR of 5.81% over the period 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Hair Care Market in GCC 2015-2019
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Vendors
To understand the vendor landscape and for a full list of vendors view our
report:
Hair Care Market in GCC 2015-2019
L'Oreal
Marico
P&G
L'Oreal is one of the world's largest cosmetic companies. The company was founded in 1909 and is headquartered in Clichy, France. It offers cosmetic and beauty products worldwide. The company's business operations are classified into six segments: Consumer Products, L'Oreal Luxe, Professional Products, Active Cosmetics, The Body Shop, and Galderma
Marico was founded in 1971 and is headquartered in Mumbai, India. It is one of the leading producers and distributors of consumer products and services.
P&G was established in 1837 and is headquartered in Ohio, US. The company provides consumer products through mass merchandizers, drug stores, grocery stores, department stores, membership club stores, e-commerce, and high-frequency stores worldwide.
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Market Landscape• Globalization has led to the entry of many international specialist retailers in GCC.
• The increased construction of hypermarkets and department stores, and rising online retail has increased the availability and accessibility of products and the reach of vendors.
• The rise in disposable income is also encouraging consumers to explore premium quality hair care products.
• In addition, the demand for organic products has increased as consumers these days seek products that can cater to different needs such as preventing damage caused by pollution, dryness, dandruff, and hair fall.
• Aggressive marketing strategies by international vendors have increased awareness of various hair treatment and styling products among the young population, which has fueled demand for hair care products.
• Celebrity endorsements of large brands influence the purchasing decisions of consumers.
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Key Buying CriteriaGuest Bloggers
• Authenticity • Delivery • Price• Service
Support
Parameter Details
Quality
Growing awareness about the quality of hair care products among the young generation and working women has led to increased demand for high-quality products in the GCC countries.
AffordabilityHigh-quality products should be available at reasonable prices under both organic and chemical-based product categories.
AvailabilityThe products should be available in most of the retail networks.
Brand AwarenessVendors should enhance their marketing strategies with increase in number of brands in the market to generate awareness about their brands and gain market shares.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Hair Care Market in GCC 2015-2019
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