hair damage - croda personal care€¦ · everyday grooming, such as shampooing or brushing hair,...
TRANSCRIPT
Hair Damage
Daily life subjects the hair to a variety of types of damage. Let’s take a look at some of the most common causes of damage to the hair and the necessary actions required to prevent them.
Thermal Causes
Chemical Causes
Consumer Signs of Damage
Mechanical Causes
Hair Necessities
Mechanical DamageHere is a close up view of hair that has been subjected to mechanical damage:
Cuticle abrasion
Hair fibre breakage
Cuticle decementation
Cuticle shear band formation(split ends)
Causes of mechanical damage:
Brushing Towel drying
Washing Combing
Hair Damage Next BackHair Necessities
Everyday grooming, such as shampooing or brushing hair, can result in friction between the hair fibres themselves and also between the hair fibres and brushing substrate. Pulling a brush or comb through the hair can stretch or elongate the hair, especially when hair is tangled or not properly conditioned.
Designed to combat lifted cuticles and seal split ends, Crodabond™ CSA is the secret weapon for achieving smooth, healthy-looking hair and long-lasting repair.
Hair Damage Next BackHair Necessities
Trichoptilosis is the scientific term for split ends
Mechanical DamageIngredient Solutions
Developed using proteomics, the amino acid sequences of the peptides found in Kerestore™ 2.0 replicate those found naturally within hair. This allows Kerestore™ 2.0 to intelligently repair, condition and thicken the most damaged areas of the hair cuticle.
Hair Necessities Next BackHair Damage
Thermal DamageHere is a close up view of hair that has been subjected to thermal damage:
Cuticle decementation
Bulges and craters
Longitudinal cracking
Causes of thermal damage:
Curling tongs
Hair dryer
Flat irons
With hair dryers usually operating at 60ºC – 80ºC and curling tongs/flat irons at a much higher temperatures of around 220ºC, it is no surprise that styling hair with heated appliances can cause serious damage.
Hair Damage BackHair Necessities
Thermal Damage
The cuticles are the first point of damage, so actives are designed to offer cuticle protection and repair
Ingredient Solutions
Derived from the super food ‘Pisum sativum’ (pea), Crodasone™ P is an advanced copolymer, rich in essential amino acids. It offers proven protection against cuticle cracking caused by common thermal hair styling practices.
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Hair Necessities Next BackHair Damage
Chemical DamageHere is a close up view of hair that has been subjected to chemical damage:
Removal and pitting
Cuticle abrasion
Cuticle decementation
Causes of chemical damage:
Curling tongs
Hair dryer
Flat irons
Creating that new hair look, whether through relaxing, dying, bleaching or perming can be a great way to follow a new trend or simply improve your self confidence. However these chemical processes can cause untold damage.
Hair Damage BackHair Necessities
Chemical Damage
The first safe commercial hair dye was created in 1907 by French chemist - Eugene Schuller. Originally named ‘Aureole’, this later evolved into L’Oréal.
Ingredient Solutions
Croda Plex is a 3 step system that defends against damage from hair colouration and bleaching. The system has been proven to improve the integrity of damaged hair and was created to meet the rapidly growing consumer demand for Bond Multipliers.
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Hair Necessities BackHair Damage
Consumer Signs of Damage
External factors damaging hair
- Combing / brushing- Hair play- Heat- Chemical treatments- Pollution- UV degradation- Stress
Internal factors influencing damage
- Hormone production- Biological pathways- Diet / nutrients- Micro-circulation- Collagen / hyaluronic acid / elastin decrease
- Sub-cutaneous fatty layer
Signs of damage
- Dulling- Thinning- Breakage- Rigidity - Frizzing- Dryness- Porosity - Fading- Scalp irritation- Fly-away - Visible split ends
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