Presentation on Hair Oil

Presented by:

Kapil Agarwal (12-A)

Mohan Kumar (16-A)

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HAIR OIL

INTRODUCTION

Hair is remarkably tough material. It can stand up to considerable abuse, but over time this wreak havoc with its natural properties. In particular, its porosity can be badly affected, so that it breaks easily and cannot be styled satisfactorily.

God gave us beautiful hair and we should take care of it, that’s why Hair oil is made for better nourishment and effectiveness.

OBJECTIVE

• To Know that which age group of people likes which brand of hair oil.

• To know whether male or female like to apply hair oil on which basis.

• To know that how females change their behavior toward Hair oil (if they are students and if they are professionals.)

• If people use Brand then which brand they use.

• Are they loyal to their brand.

INFERENCE

• AGEAGE GROUP

0%0%

56%32%

12% 0%

10-15 yrs15-20 yrs20-25 yrs25-35 yrs35-45 yrs45 and above

INFERENCE

• GENDER

GENDER

33%

67%

Male

Female

INFERENCE

• DO YOU USE HAIR OIL?

DO YOU USE HAIR OIL

88%

12%

YESNO

INFERENCE

• KIND OF HAIR OIL?TYPES OF HAIR OIL

19%

28%

23%

21%

9%

HERBAL/COCONUT

NON-STICKY

ALMOND OIL

AAWLA OIL

OTHERS

INFERENCE

• BRAND USE

BRAND USE

22%

28%15%

3%7%

10%

8%7% BAJAJ

DABUR

VATIKA

VLVC

LOREAL

HAIR N CARE

KEO KARPIN

PARACHUTE

INFERENCE

• PRICE FACTORPRICE RANGE

2%

56%

36%

6% RS. 10-20

RS. 20-50

RS. 50-200

RS. MORE THAN200

CONCLUSION

The conclusion is that Dabur needs to launch more products in the Non-sticky hair oil segment with the price range of Rs. 20-50.

Boys mostly use the Bajaj Almond hair oil

While Females( Students) use Parachute or Dabur Vatika.

Working Female use the not regularly and like to use Non-sticky hair oil.

THANK YOU