Webinar: July 27, 2011

Facebook.com/TabSite www.TabSite.com

Webinar

Mike Gingerich TabSite Co-founder

Podcast Slides How to Run a Successful

Photo Contest on Facebook

Today’s Agenda: • How Contests add value to Facebook Marketing

• Links to Case Studies

• Use of the Smart URL for Mobile

• Best practices for Promoting the Contest

• Checklist on how to maximize communication about the contest before, during, & after the event

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Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Why a Contest?

• Engagement INCREASES! •Likes, •Shares •Comments

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Why a Contest?

TRAFFIC INCREASES! -Typically after a visitor becomes a fan they come back to the page less BUT Contests drive fans back to the fan page.

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Contests provide Context to click…..a Prize

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Can a Contest = Sales?

• Promotions and Game tools draw people in to a page. It’s a reason to come.

The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. CONTESTS 4. Multi-Social Network

Learn more: bit.ly/4fbpromos

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Contests

• Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Contest Rules for Facebook

• You must use an app if not everyone can win! • TabSite is an approved App for Facebook

Detail on Facebook Rules: bit.ly/FBpromorules

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Case Study

• Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day

bit.ly/FBphotocase

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Photo Contest Setup using

TabSite Contest Engagement App

Setup guide with visuals, instructions, and video:

bit.ly/TabSiteContest

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Case Study 2 Petopia Pet Store Singapore

Details: • Grew fans +10,000 • Mobile user 65% Full Report at: bit.ly/FBpetopia

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Best Practices For

PROMOTING

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Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com

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Where do Facebook users spend time? Majority of user time is spent in the the news feed SO POSTING Is VITAL. This is how you “get seen”

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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DRIVE FANS and FRIENDS of FANS To the CONTEST TAB! This is how you “get traction”!

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Best Practice Pin the Post

More Details: bit.ly/FBBestPractice

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Smart URL that is Mobile Friendly

https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012

bit.ly/SmartURL

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Smart URL that is Mobile Friendly Promotional Tools area

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USE #Hashtags in Posts • Include a #hashtag you have chosen in the posts you share on Facebook, Twitter, and Google + (etc.). • Include your hashtag in the preset “Tweet” and “Facebook Share • Include your hashtag in your contest text and instructions on the contest tab for further reinforcement.

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Schedule Posts for Prime Times Promotional Tools area

Use Facebook’s Page Scheduler or

Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost

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POST OUTLINE:

1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email

2. Then announce the launch of Promo

3. Repeat Launch Announcement

“Reminder our contest is live!”

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POST OUTLINE cont.

4. Daily Reminder Posts

5. Update Status of Promotion Post

6. Nearing End Reminder Posts

7. Announce Winners Posts

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When to Post is Critical to Success 1. Links posted from 1pm to 4pm result in the highest clicks

Source Bitly, May 2012

2. However, another study….. Outside 9to5 had best results 3. Know your Audience. Use Insights

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Thanks for listening today!

www.MikeGingerich.com

www.Facebook.com/MikeGdigital www.Facebook.com/TabSite

www.TabSite.com

SLIDES: bit.ly/tabsitefbcontests