www.questudio.com

What are the Hallmarks of successful Omni-channel marketing

Customers of today are much more aware of products, brand conscious, price wary than ever before.

With a smartphone handy to collect product and pricing information from various sources as one shops

and on the go checkout without waiting in queues are the typical characteristics of today’s shopper.

To cater to such complex set of customers, Questudio’s MarketStudio is an easy to use interface that

helps marketing personnel view and sell products, generate automated catalogs, run email campaigns

and track sales performance.

Omni-channel marketing becomes a piece of cake with MarketStudio, the next generation web portal to

browse rich product content, generate catalogs, quotes and reports, run marketing campaigns, and

many other things – complete with a dashboard loaded with useful information.

The hallmarks of successful Omni-channel marketing are:

Customer is King

Building a customer-centric organization that believes in catering to the customer first can go a long way

in acquiring and retaining customers. A customer-centric culture, if ingrained in the marketing efforts,

helps target customers at all stages of the purchase cycle. Convenient and valuable interactions with the

customers despite the diverse set of channels is an indicator of efficacious efforts.

Strong Customer Analytics

The real-time behavior of a specific individual rather than prior transactions history must be studied and

captured for better customer reach. This allows companies to better understand the consumer and

customize the shopping experience with individual offer sets. Location-based offers can be tailor-made

to attract new shoppers and to reward the existing ones. It helps create campaigns that engage

consumers through the whole buying cycle and then tracks the results that follow.

Guarding the Customer

With the right Omni-channel marketing efforts in place, a unified view of the customer is conceivable.

However, a robust monitoring and security system is also necessary to safeguard the customer

information. For an ongoing relationship between the brand and the client, the latter must be made to

feel protected and safe at all times.

Compromising customer data not only results in losing the customer but also puts the reputation of the

organization at risk.

Brand-wide Consistency

An area where most brands operating in multiple channels fail is sending across a consistent message

through all channels. Online and offline stores are considered different entities by companies, this

causes disparity in product offerings and results in loss of customer trust. One must be able to interact

www.questudio.com with the customers both at individual level and in real time. This requires integrating campaigns across

social media, mobile channels, emails, point of sale, brick and mortar stores, internet etc.

Seamless Delivery

Satisfying customer experiences can be achieved with seamless delivery processes in place. Ensuring

that customers can interact across multiple functions and channels with consistent promise of delivery is

important for acquiring, growing, engaging and eventually retaining the customer. A consistent and

personalized shopping experience across channels leads to repeat business. It enables greater campaign

effectiveness without increased spending.

Customer Innovation

Constant customer innovation involves moving at a fast pace to identify new trends by taking smart

risks. Most profitable customers can be identified, rewarded and retained. Highly targeted promotional

offers can be created in real time according to the customer movement. This results in increased basket

size, cross selling and up selling.