halofit package comm

HALO Fit Communication Strategy & Package

Product Management

kartuHALO Fit Will Be Come One of kartuHALO Package

HALO Bebas•Halo Bebas Abonemen•Halo Bebas Bicara•Halo Bebas Komunitas• Halo Bebas 150 SMS ..etc

Preposition :•Premium Tariff•Pay As You Go Package

HALO Hybrid•Prepaid & Postpaid Mode

HALOFit• Service Bundling• Contract Based• Various of Topping

Preposition :•Attractive Tariff•Limitation Usage

Preposition :•Various Plan•Various Bundle Product•One Time Fee Promo w/woHandset

kartuHALO

Package

HALO CorporateHalo Executive (mVPN)Halo BusinessHalo SMENon Human Customer

Preposition : Personalization• Calling Circle and Add On Product on Halo Executive• Low Monthly Fee and Big Volume of Customer on Non Human Customer• Lower tariff in Halo SME

Postpaid Bundling Service Competitor Offering & Background

Source : Competitor Official Website

Paket Abonemen Keuntungan

Matrix Unlimited 1(mendaftarkan 1 nomorpilihan)

Rp. 75.000 • Nelpon tanpa batas ke 1 nomor pilihan**).• Gratis 100 menit nelpon ke sesama nomor Indosat*).• Gratis 100 SMS ke sesama nomor Indosat dan operator

lain.

Matrix Unlimited 2(mendaftarkan 2 nomor pilihan)

Rp. 125.000 • Nelpon tanpa batas ke 2 nomor pilihan**).• Gratis 200 menit nelpon ke sesama nomor Indosat*).• Gratis 200 SMS ke sesama nomor Indosat dan operator

lain.

PaketXL Priority 150 XL Priority 300 XL Priority 500

Keuntungan

1 Tarif Berlangganan Rp 150.000 Rp 300.000 Rp 500.000

2 Gratis Bicara*) 150 Menit 300 Menit 500 Menit

3Gratis Bicara Sepuasnya ke Nomortertentu (Unlimited)

Max 2 No XL Max 5 No XL Max 8 No XL

4 Gratis SMS 500 SMS 1000 SMS 1000 SMS

5 Gratis Data 30 MB 100 MB 250 MB

Communication Objective

People know that kartuHALO is the best card from Telkomsel but

they don’t really know the benefits that kartuHALO has and also

intimidated by the entry barrier (cost and application).

We want to convince them that kartuHALO is the best choice of any

card especially in factors convenience, quality, privilege and value

Value seeker of other post-paid users:

People who know the benefit of post paid but seek for better value

Target: business people

Communication Targets

Upgrade seeker of prepaid users:

People who want to upgrade to post paid for convenience & status but hesitant

because of entry barrier (cost & application)

Target: college students and 1st jobbers

High spender of prepaid users:

People who see post-paid offers less benefit and can lead to „loss of control‟

Target: lifestyle users & business people

Key Message:

“Choose what is right for you, because you deserve it”

Communication Concept

RTB:

The new HALO value bundling are customized for you,

based on your needs.

Product Name:

HALO Fit

Communication Concept

„HALO Fit‟ represents:

• Product of kartuHALO that can be customized to fit your needs

• Providing convenience for customer in using kartuHALO

Halo Fit80rb-300rb

Using segmented premium Media to target High ARPU Consumer (Print media/NPP,Mag, radio)

Halo Fit 20rb-50rb

Using segmented media to target lower ARPU consumer

(Flyers, radio)

Message & Media Segmentation

HALO FitUmbrella Communication

6 Month

Service Fee 20,000

150 SMS (On-Net)

Excess : HaloFit Tariff

12 Month

50 Min (On-Net)

80 Min (On-Net)

200 SMS (On-Net)

300 SMS (On-Net)

10 MB Data

20 MB Data


12 Month

Service Fee 150,000/300,000

150 Min (On-Net)

300 Min (On-Net)

500 SMS (On-Net)

1,000 SMS (On-Net)

30 MB Data

50 MB Data


Package Customer Pay ValueCustomer

Saving

Bundling Service -- 20 20k 35k 15k





Service Fee 50,000/80,000

New Customer :10 MB Data

New Customer :

Double Volume

Data

New Customer :

Double Volume

Data

20 Min (On-Net)New

Customer :Double

Minute & Text

New Customer :

Double Minute &

Text

New Customer :

Double Minute &

Text

kartuHALOFit Value Product Offering

kartuHALO Fit Change Package Rule & Excess

Usage Tariff

kartuHALO BUNDLING SERVICE (Excl PPN)

Monthly Fee --

Minimum Usage --

Time Unit Local Call 20 Second

Time Unit Non Local Call 15 Second

Time Unit International Call 6 Second

Voice On Net Local 975/Min

Non Local 1,275/Min

Off Net Local 750/Min

Non Local 1,200/Min

PSTN Local 650/Min

Non Local 1,200/Min

International Normal kartuHALO

SMS On Net 188/SMS

Off Net 150/SMS

International 500/SMS

MMS 1,000

GPRS 7.5/Kb

Change Package

Rule

Excess Usage Tariff

kartuHALO Fit Auto Roll Over & Termination Fee

June 11, 2010

ACTIVATION

Nov 10, 2010

RECEIVE SMS

“Paket A dengan kontrak B bulan anda akan berakhir pada Nov 10, 2010. Paket berlangganan anda secara otomatis akan diperpanjang. Ketik “TIDAK” dan kirim ke

#### untuk berhenti berlangganan

Dec 10, 2010

“REACTIVATION”

“TIDAK” AS RESPONSEDeactivation of free usage & retain excess

usage tariff

Dec 11, 2010

ACTIVE ON NEW PERIOD

ACTIVE ON SAME PACKAGE AS PREVIOUS PACKAGE

First SMS Notification will be sent 30 days before product end date. If there is no

response the system will keep sending the SMS notification 15 days, 7 days and 1 day

before expiration of the contract.

Upon activation subscriber required to choose 6 months contract or 12 months

contractNO RESPONSE or RESPONSE OTHER THAN

“TIDAK”Automatic renewal of subscription

ACTIVE ON BUNDLING BASIC PACKAGE

TERMINATION FEE

Penalty 1. Length of Contract 6 Months

Monthly Service Fee X 50% X Remaining Month on The Contract

2. Length of Contract 12 Months

Monthly Service fee X 50% X Remaining Month on The Contract

Jenis Transaksi UMB Tampilan Info

Total Pemakaian *888# Jumlah pemakaian sampai saat ini Rp X,-. Jumlah belum tmsk abonemen,Ppn dan Int’l

Roaming.

Pemakaian Terakhir *887# Biaya panggilan keluar selama xx;xx;xx adalah Rp X,-.

Jumlah Sisa Bonus *889# Anda memiliki Free X Menit, X SMS dan X Data.

Automatic Roll Over Process

Termination Fee

Usage & Bonus Checked

Topping Menu (Voice & SMS)

Voice Topping

SMS Topping

Off-Net All Day50 Min 35k

PSTN All Day50 Min 30k

All-Net All Day150 SMS 9k

Weekend Call Sat-SunUnlimited On-Net

25k

Weekend Sat-SunUnlimited All-Net

4k

Night Call All Day (22.00-06.00)

Unlimited On-Net

30k

Night SMS All Day (22.00-06.00)Unlimited All-Net

5k

*999#

1. kartuHALO Fit

Topping Activation via UMB *999#

1.

1. Call Optr Lain2. PSTN 3. Weekend Call4. Night Call5. 150SMS All Oprt6. NightSMS7. Weekend SMS

halofit package comm

Documents