hamish price - how do you create memorable stories to attract and engage talent?
TRANSCRIPT
There is no
best practice
only practice
Has digital made it
easy to find people,
yet harder to
engage them?
Hurry, Hurry…….?
Has digital killed
our attention
span?
May 2014:
Microsoft.
The human
attention
span has
shortened
from 12
seconds to
eight seconds
in a decade.
Attention is now focused more
readily on the things that warrant it.
“TV drama has
risen to its
supreme position
because of its
unique ability to
overcome or
buck the trend in
the short-
attention-span
society” George Potts UCLA
What
stories warrant
a candidates
attention?
• So why is this important
Ok. So why are
stories more
important than
ever for
recruitment?
shortened
from 12
seconds to
eight
seconds in
a decade.
Because now
everyone is
looking. All the
time.
Digital killed the
Active/Passive
Candidate
Stories
accelerate
Temptation
{Digital}
Got the story sorted?
The art of relaxation. Get talent comfy
Don’t send questions, just prompts
Phone chat or face to face first so they are a little briefed
It’s not actually about recruitment!
Make the audience FEEL something
Inspire
Sound and lighting can make or break
Create a journey, know how it will end
Make it really short and nice and long...?!?!
• Slides with cool work