Handango’s Exclusive Symbian

Content Sales

Handango’s Exclusive Symbian

Content Sales

Will PinnellSenior Director, Content

Handango by the Numbers…Handango by the Numbers…

Millions of unique monthly visitors 500,000+ newsletter subscribers

190,000+ content titles 16,000+ content partners

200+ licensees 200+ countries

Dozens of currencies Dozens of languages 9 operating systems

7+ years commercial usage

AgendaAgenda

1. Handango’s Symbian Growth Stats2. Opportunities for Distribution

– Licensees– Handango InHand– Nokia Content Discoverer

3. Opportunities to Sell Off Portal– Handango Commerce Engine– Handango Subscription Billing

Handango’s Symbian Growth StatsHandango’s Symbian Growth Stats

• Symbian Marketplace Growth

• Handango’s Strong Symbian Application Growth

• Handango’s 2006 Symbian Sales

• Handango’s Top 10 Devices Adding Software

• S60 3rd Edition Application Sales

Symbian’s Stats on the Symbian MarketplaceSymbian’s Stats on the Symbian Marketplace• 82.2M phones deployed worldwide running

Symbian OS (40M last year)1, representing by far the largest open OS volume opportunity for third party technologies and applications

• Symbian OS shipments rose to 12.3M in Q2 2006

• 23 Symbian OS phone models are shipping worldwide from 9 licensees

• 55 Symbian OS phone models are currently under development by 9 licensees

1. Sources: Handango, Symbian, Canalys

* 67% market-share according to Canalys (15% Microsoft, 9% RIM)

Handango’s Symbian Content Avg SRPHandango’s Symbian Content Avg SRP

€ 15.39

€ 16.24

€ 14.87€ 15.11 € 15.08

€ 15.17

€ 16.68€ 16.60

€ 17.74

€ 17.81

€ 13.00

€ 13.50

€ 14.00

€ 14.50

€ 15.00

€ 15.50

€ 16.00

€ 16.50

€ 17.00

€ 17.50

€ 18.00

€ 18.50

January February March April May June July August September October

The Average SRP for Symbian content on

Handango has increased 19.8% this year

20062006

Strong Symbian Content GrowthStrong Symbian Content Growth

2004 2005 2006

16,28016,280

3,3463,346

12,20112,201

Handango’s 2006 Symbian SalesHandango’s 2006 Symbian Sales

S60 Stats…reasons to port!S60 Stats…reasons to port! Nokia alone has cumulatively shipped more than 50

million S60 enabled devices through February 2006.* The smartphone market is expected to continue its

rapid growth, reaching close to 100 million units during 2006. According to Nokia estimates, the bulk of this volume will be based on S60 3rd Edition.

Nokia shipped more than 28 million Nokia S60 smartphones in 2005.

30+ S60 devices have launched in the market from five S60 licensees. *

Nine S60 3rd edition devices are already shipping in volume in the market: Nokia E60, E61, E70, N71, N73, N80, N91, N93 and 3250.

Four additional S60 3rd Edition devices have been announced and are expected to reach the market soon: Nokia E50, N72, N92 and 5500.

Top 5 Applications

Chess Professional (S60 v3)

Zingles (Sudoku) Professional (S60 v3)

Backgammon Professional (S60 v3)

Diamonds

Bad Day In Space

Top 5 Categories

What's New

Utilities

Best Sellers

Classics

Puzzle

Based on these stats, Content Providers have an immediate market opportunity for native S60 applications AND because all future S60 devices will be S60 3rd Edition.

S60 3rd Edition Application SalesS60 3rd Edition Application Sales2006 Sales to Date through Handango

May June July August September October

400% growth in revenue from May

of this year

Handango’s Top 10 Symbian Devices Adding Software (Q3 2006)

Handango’s Top 10 Symbian Devices Adding Software (Q3 2006)

1. Nokia N80 (S60 3rd Edition) 2. Nokia E61(S60 3rd Edition) 3. Sony Ericsson P910 4. Sony Ericsson P990 5. Nokia 9300 6. Nokia N70 7. Sony Ericsson P990i 8. Nokia N73 (S60 3rd Edition) 9. Nokia 9500 10. Nokia N91 (S60 3rd Edition)

Opportunities for DistributionOpportunities for Distribution

• Licensees

• Handango InHand

• Nokia Content Discoverer

Handango’s Symbian OS Sales ChannelsHandango’s Symbian OS Sales Channels

Example of Handango’s Partner SiteExample of Handango’s Partner Site

Customers can browse from their

PCs to access

software that will be

delivered either online

or OTA

Nokia’s America Software Market powered by Handango

• Handango InHand is an intelligent, on-device download catalog.

• Customers use InHand to find, download and buy software, games, ringtones and graphics easily and securely.

• Operators and OEMs can differentiate their data services and phones, drive data revenues and increase customer loyalty with InHand.

Handango InHand: UIQHandango InHand: UIQ

Launched UIQ v2.0 in July 2005

• Multiple Payment Options– Premium SMS, Mobile Terminated SMS, Credit Card, IVR, Carrier

Bill are all available depending on the deployment.

• One-Click Purchasing– Details, such as credit card information, can be

saved and accessed with a password for one- click purchasing.

• Loyalty Account– Purchases can be integrated with a customer

loyalty account to give customers rewards for multiple purchases and encourage repeat purchases.

• Download Vault– InHand remembers past purchases so the user can easily re-

download. Purchases are also accessible from an online account in the event of device reset or other failure.

Simplified PurchasingSimplified Purchasing

Handango InHandHandango InHand

• In the past year, sales from InHand have increased more than 1300%

• 38% of customers who purchase using InHand are repeat buyers

Nokia Content Discoverer (NCD)Nokia Content Discoverer (NCD)• Handango is one of the few

content providers • NCD makes it easier for

consumers to discover, download, try, and purchase mobile content (think mobile-content shopping mall)

For more information, visit: www.nokia.com/NCD

NCD Client supported on most S60 and some S40 devices

• .

Opportunities to Sell Off-PortalOpportunities to Sell Off-Portal

• Subscription Services

• Handango Commerce Engine

Applications can enable on-device:

1. Subscription initiation 2. Customer account creation3. Monthly, quarterly, or annual subscription rebills4. Unlock key based on a unique subscriber ID 5. Pay-per-use services 6. E-wallet (declining balance account) 7. Subscription cancellation 8. Realtime subscription status checks

Subscription Services: FeaturesSubscription Services: Features

Subscription Services: RevenueSubscription Services: Revenue

Year TwoYear One

One-time Product

Sub. Services

€20€20 € 20€ 20

€5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5

€5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5

€5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5

€5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5

On avg, 40% will upgrade

AVG: €28

BEST CASE:

€40

BEST CASE: €120

AVG: €40

Revenue

The average subscription

lasts 8 months

Subscription ServicesSubscription Services• Subscription content is one of the fastest

growing segments of Handango’s business

$ 120% CAGR

Handango Subscription BillingHandango Subscription Billing Customer Application Developer Server Handango Server

(6)Application

grants/denies access to data

(7)Data

presented to subscriber

(4)Handango checks

Subscriber ID against database

and returns response code

(5)Developer sends

response code back to application

(3)Developer calls

Subscription API

(1)Subscriber

starts application

(2)Application checks

for subscription validity

• Develop, host and maintain the shopping cart

• Deliver the software, registration keys and messaging to customers

• Provide timely reports as well as expert customer service and developer relations teams

• Remit payments on a monthly basis via check or wire transfer

The Handango Commerce Engine is a complete e-commerce solution for developers’ Web sites. Handango will:

Off Portal: Handango Commerce EngineOff Portal: Handango Commerce Engine

Visit the HCE or Subscription Services PortalsVisit the HCE or Subscription Services Portals

http://developer.handango.com

- Take a test drive- View features- Read testimonials- Access downloads- Sign up online!

Who uses these services?Who uses these services?

Over 500 Application Content Providers…

What You Can DoWhat You Can DoContact your business development representative

at Handango or me to get started with distribution through:

1) Handango’s Symbian OS channels2) Handango InHand3) Nokia Content Discoverer

By using:1) Handango’s Distribution2) The Handango Commerce Engine3) Handango’s Subscription Billing APIs

Following upFollowing up

Will PinnellSenior Director, Content

Handango+1 (817) 658 - 8787will@handango.com