Handheld Tube Tours: Increasing orientation

engagement with viral videos and mobile devices

Sean CordesInstruction Service Coordinator

Western Illinois University

Students live there, content hit close to home

Channels build presence for you content Distributive-Works from anywhere, on most

anything Physical to virtual, virtual to physical, formal

vs folk

Social distribution of information services. Why Tube?

The Channel

Enage users through memes, an “idea, behavior, style, or usage that spreads from person to person within a culture (Merriam-Webster, 2003).”

Connect

Tie instructional / informational content to cultural symbols.

Example: action figures on a jeopardy style game informing students about the library account tool, and the need to keep accounts secure from hackers.

Instruct

Connect students to content though… Online instruction guides In the classroom OR ON THE GO!

Apply liberally

Use QR Codes at library service points to connect mobile users to related instruction and information to enhance library orientation and tours.

Bring it home.

QR Code to Video

Content quality-HD, studio quality audio. Tie the video to an engaging theme and tie library content to it.

Caption-Check marketing / disability services offices, free tools available like YouTube and Universal Sub Titles

Storage-Online space, needs good connection speed, or use 2 or more high capacity external drives, usb 2 and up.

Distribute-Try different QR coders, and different points of access. Track usage.

Communication-not everyone has a device, have those that do share with others, use devices like iPad2 if you have them, and share those as well, if all fails, show videos in classroom, let participants us library computers, or provide a link list of videos and where they relate to tour.

Caveats

cs-cordes@wiu.edu

Questions?