handout 102 how an email marketing campaign works
TRANSCRIPT
Landing-Page (aka Squeeze Page) Free (email address)
Auto-
Responder
Auto-
Responder
Auto-
Responder
Website
Video (landing Page) Contact Info
Website
Landing-Page Take Action
Website
How an Email Marketing Campaign Works
• Buy Domain Name • Build Landing Page (Single web-page) with Email Opt-in Box for Free Report
• Auto-Responder sends Free Report • Have Up-Sell in Auto-Responder for more contact info to watch a video.
• Build Landing Page #2(Single webpage) promoting Video.
• Auto-Responder sends question-naire which qualifies them for spe-cific products or services.
• Send additional emails upselling to Products / Services
• Build Landing Page #3(Single webpage) promoting ‘taking ac-tion’ about your product or service
• Auto-Responder sends congratula-tions for purchase and offering bonus upsell products or services.
• Send additional emails upselling to another product or service.
Landing Page Layout Example (Squeeze Page)
Build Repore & Credibility
Headline
Enter Your Name Email Address:
Enter Your Name Email Address:
Enter Your Name Email Address:
Benefits
Testimonials
Opt-in Box
Opt-in Box
Opt-in Box