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handout 102 thought of the day handout

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Allowing customers to choose: (Understanding Distribution Channels ) Some customers want to go to stores, (brick & mortar) Some want to shop online, (website) Some want to research online, then buy in stores, (brick & mortar) Some want to browse in stores, then buy online, (website with chat) Some want it now, others can wait, (email capturing campaign) Some customers are near stores, (brick & mortar) others are scattered across the countryside. (website with delivery) If you focus on distributing to just one customer group, you risk losing all the others. Thought for the day: Sponsored by Internet Marketing PowerTeam - www.Internet Marketing Marketing MarketingPower Team Team Team.com

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Page 1: Handout 102 Thought Of The Day Handout

Allowing customers to choose: (Understanding Distribution Channels )

Some customers want to go to stores, (brick & mortar) Some want to shop online, (website)

Some want to research online, then buy in stores, (brick & mortar) Some want to browse in stores, then buy online, (website with chat)

Some want it now, others can wait, (email capturing campaign) Some customers are near stores, (brick & mortar)

others are scattered across the countryside. (website with delivery)

If you focus on distributing to just one customer group,

you risk losing all the others.

Thought for the day: Sponsored by Internet Marketing PowerTeam - www.InternetMarketingMarketingMarketingPowerTeamTeamTeam.com

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