handumanan

7/25/2019 Handumanan

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HANDUMANACOLLECTION

By: Handumanan Ad


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THE CO

This proposed business venture will be crried out lon! with "ission o# supportin! the e$orts o# people in rurl res #or sustinble livin!. The introduction in the "r%et o# hnd&wovshll be used s the lunchin! pd o# the dvoccy. This will bintroduced s Hndu"nn' couture clothin! brnd "de o# trditionl hnd woven cloth to be innovted into cretive !r"

suitble #or the "odern !enertion. )Handumanan* "ens swre"e"brnce nd thus shll showcse collection pieces out oo# the hnd&woven #bric.


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H+,TO-Y AN C/,+T/

The rt o# ptdyon! wevin! is very intricte. The wevers sdeter"inin! how "ny "eters nd pieces cn be "de with othe desi!n. Then they co"bine di$erent colors o# the threds to the chosen color co"bintion i# clients would wnt it persontrendy. (or the stndrd ptdyon! desi!n' the threds re "i1cpture the tones o# nture nd lso to show personl sttus. T

wevin! is done by interlcin! the di$erent colors o# threds twooden hndloo" which is loclly clled s )tirl* or )hbulncolors re stndrd pic% in "%in! the ptdyon!: blue' !reere "on! those.


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H+


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C/--ENT ,+T/


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E2/+P


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THE HAN 3O4EN MA

,tble supply o# $ordble rw "terils 7i.e. thred yrns8 & producers redependent on i"ported rw "terils #ro" Chin nd Thilnd.

(st lb&to "r%et business cycles 9 other business opportunities could note1plored due to the "nul processes nd li"ited nncil cpcity o# the

;i"ited desi!ns o# hblon 9 so"e producers do not %eep lr!e nu"ber o#desi!ns which could di"inish hblon "r%et shres in the locl te1tile indu

,%illed hblon desi!ners wor%in! s overses (ilipino wor%ers 7O(3s8 & thisthe nu"ber o# locl desi!ners unless the industry is lin%ed to lernin! inswill help build locl in #shion desi!nin! pool.

Hi!h&interest rte #or "icro&credit 9 producers nd di


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MA-5ET+N= COMM/N+C

The "r%etin! o# Philippine hnd woven #bric i"s to prioritiindustry nd e"phsi0e the i"portnce o# the Philippine>s cultherit!e throu!h its hnd "de products. The hnd&woven clotrns#or"ed into intrictely desi!ned bron! nd !owns' nd #ccessories such s hnd%erchie#' hedbnd lces' pouch' scsuited #or use by citi0ens livin! especilly #or the youth tody.

"r%etin! ob?ective is to ctch the ttention o# enthusistic #leders nd upper&clss people in the society tht will hve si!in@uence in cretin! #shion trends nd !enerte de"nd #or tproducts tht would trnslte to ctul sles. At the s"e ti"shll be instru"entl in re"indin! everyone to continue ppre!ivin! i"portnce to Philippine "de products so econo"ic !rcscde throu!h sustined livelihood support.


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HANDUMANANCOLLECTION


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PO,+T+

For fashion enthusist nd hi!h end "r%ets' Hndu"nn shll be couture clothin! brnd "de o# (ilipino trditionl h#bric innovted to brin! the cretiveness de"nded by the "!enertion. +t is not only hi!hli!htin! the style but lso the crnd uthenticity o# Philippine Culture. Hndu"nn collection be sy"bol o# the richness o# indi!enous esthetics.


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P-O

Hndu"nn collections re products "de #ro" hnd woven"de in the 4isys. Hinbol or Pinilin is the locl n"e o# tproduce in s"ll brn!y o# town in Antiue nd re#erred hblon by wevers in Mi!&o' +loilo. This uniue trditionl crthe tresured rt o# the Philippines lon! be#ore the ,pnish in@Mde o# color#ul cotton threds usin! n euip"ent clled Tir

wove to "%e outstndin! chec%ered desi!n ccented by "etto !ive shinny e$ect on its nish product. On the older dys thnish product o# hinbol is wrpround s%irts #or wo"en' espthe elders. Mn lso use this #or their c"is nd trouser. Tod#ew re"inin! cr#tswo"en "%in! this cloths. Thn%s to the n Or!ni0tion tht supports the re"inin! wo"en cretin! tthe #ol% cr#ts herit!e is so"ehow preserved.


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P-O

Considerin! the vlue nd si!nicnce o# this culturl cr#ts"nsco"pny decided to "%e Hndu"nn s the lunchin! productco"pny. This is to re"ind the (ilipino people o# the e1istence o#wonder#ul wor% o# rt o# the. By cretin! de"nd #or these produincorportin! "odern innovtive desi!ns nd developin! vrious products' the uthentic 4isyn hnd woven cloths will be hi!hli!will uphold the Philippine culturl herit!e. Not only this' by en!

business' we could !ive opportunity nd e"power the tlented cro# Antiue nd +loilo. This could be source o# livelihood nd outlcretivity #or the youn!er !enertion o# s%illed wevers.

As we lunch our c"pi!n' usin! this hnd woven cloth s the c"in sy"bol' we shll be relesin! our collection o# couture clothother pprel tht will t the reuire"ents o# "odern (ilipinos.


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P-OM

The !ol is to "%e the product relevnt in tody>s socilite cprticulr "r%et is "ore involved nd enthused when it co"ecollectin! pieces tht re one o# %ind' cllin! it )couture #shchieve this' we shll be cretin! c"pi!n tht will stir thentionlistic pride inherent in ech nd every one o# the".

Throu!h intensive wor% on press releses' p!e in brodshntionwide rech' #eture in di$erent "!0ines' cretin! sobu00' nd involvin! di$erent N=Os #or wo"en' we e1pect to cneeded "edi "ile!e #or our products.


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+NAN=

The c"pi!n>s direction will #ocus on the the"e )Inangbayanon the vitl role o# wo"en in the country. 3ith the the"e lonebe !therin! support #ro" "ny wo"en>s !roup who is lwysshowcse the di$erent tlents (ilipins. The product shll be the richness o# indi!enous esthetic. 3ith socil "ission endpro?ect' it will be reltively esy to ?usti#y every purchse to th

consu"ers. Every piece will be li"ited edition wor% o# rt.


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Inang BayanBy: Handuman

Collection


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+nn! BynBy: Hndu"n Collection


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M-. CA-;O, CE

The rst step o# the c"pi!n is wreness. Our pln is to invthe "ost pro"inent dvoctes o# enrichin! the locl industry' Celdrn' to help with the pro"otion. He hs openly o$ered #reeendorse"ents #or locl products. Mr. Celdrn is populrly %now"n!in! nd opertin! Walk This Way' the co"pny tht hostours o# Mnil. Co"binin! hu"or nd costu"ery into the histocpitl city' these re ttended not only by tourists but lso bywnt to see (ilipino culture in di$erent li!ht. He lone cn stuprisin! in socil "edi.


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M+CHAE;

Then #shion show shll be st!ed to lunch the product' pwith Michel Cinco' nother well %now (ilipino couture #shion This will put the product itsel# under the rdr o# pro"inent rtnd #shion enthusists' our tr!et "r%et.


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CONC;


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+,T-+B/T+ON CHA


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PRODUC

Distributor (SM Deart!ent Store" # $aron%s& Fi'iiana*o+ns

Dire,t Se''in% (Natasha" # $a%s& -a''ets an) Other A,,es

On'ine Store (.a'ora" # A'' Ite!s sin,e it +i'' a'so ,o/er tintereste) abroa)


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CONC;


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PRICIN* P

Pro)u,t T1e Esti!ate) Cost (er unit" Pro2e,te

$aron% P 'DD P'D

*o+ns 'DDD PF'DD

A,,essories DD P'DD


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CONTIN*ENC0

If the ,o!etition in,reases a)/ertisin% or our sa'es aree3e,te)& +e are reare) to a)) as !u,h Ph 456&666a)/ertisin% bu)%et7 Di%ita' !ar8etin% +i'' a'so use e3te

Han)u!anan +i'' a'so 2oin /arious ,u'tura' e/ent to roro)u,t7

There +i'' be ro)u,tion ,ontro''er in or)er to !a8e surro)u,tion is fo''o+in% the ti!e fra!e an) a :ua'it1 ,onensure the :ua'it1 of +or87


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HANDUMANANCOLLECTION

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