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Happi China2015 Media Planner
Integrated Media Platform for Lead Generation & Branding
Digital
Events
WebinarsMobileVideo
Content Marketing
www.industrysourcing.com │ www.industrysourcing.cn
Social Media:
Industrysourcing
White PaperWebinars
Industry E-newsletter E-Direct MailCustomized E-newsletter
Ringier Apps
Inedx
Special Issues
Buyers' Guide Calendar Outlook
Digital
Video Marketing
Event Conference Innovation Awards Trade Shows
Export Marketing Opportunities
Ringier Introduction
2014 Market Survey Report
Contact Us
Content Marketing
Print Magazine Profile Editorial Calendar Readership
E-mail Marketing Service
Happi China
Supplier Profile Pages & Product Showrooms
Anytime, Anywhere on Any Device
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Attractive opportunities in China’s challenging market
Ever since its first publication nearly ten years ago, Happi China has become a leading publication in China’s household and personal care industry, providing an effective and comprehensive platform for the decision makers of outsourcing, R&D and marketing in this prosperous industry. So, what set us apart and make our readers choose Happi China over others? Informative content, the attractive ways it is accessed, and as a result, higher level of reader engagement and satisfaction.
Happi China, in a strategic editorial partnership with HAPPI and Beauty Packaging of US and a team of authoritative editorial advisors in China, provides in-depth coverage ranging from latest R&D to market trends on formulating, testing and processing as well as packaging and contract manufacturing. Furthermore, such comprehensive content is now presented through interactive multimedia, on a bilingual vertical website with daily updates and online exclusives, bi-weekly e-newsletters, and e-magazines, which also can be easily accessed as Apps on iTunes and Google Play.
In an effort to maintain our leading position, we never stop evolving with better content management in the digital age. Happi China is more able to provide a single comprehensive platform where our readers find and use the information and services they are looking for more effectively, and therefore help them maximize innovation in digital age and gain a competitive advantage in this rapidly changing market.
Magazine ProfileMarket Introduction
Digital Editions include embedded videos and interviews from trade shows and factory visits.
Widely regarded as one of world's largest household and personal care markets, China maintained its strong performance in 2013 despite what analyst describe as an economic slowdown. Certainly, that had no effects on retail sales in the personal care sector, which rose 8.7% to RMB 274 billion (about $44 billion), or on household retail sales, which posted 11.7% growth to RMB 87.7 billion ($14 billion), according to Euromonitor International. Even stronger growth is expected from 2014 to 2018, as the sector benefits from growing disposable income and awareness of personal appearance among Chinese consumers.
Stricter regulatory standards as well as higher personal standards of better-informed and wired consumers will be among the challenges that all industry players will face in the future. This is a future where safety standards and regulatory requirements will be widely implemented, a future where cost-effective and sustainable solutions will be the “must have”, and a future where consumers are becoming more sophisticated and markets more segmented.
As such, products with greater quality & safety, sustainability and efficacy will be in higher demand in China. More specifically, huge growth is predicted for products targeting specific groups such as baby/child/teen, men, and aging consumers, as well as people with sensitive skin. In addition, products designed for today’s fast-paced lifestyle, such as multifunctional and on-the-go products, are also expected to do well in the increasingly demanding China market.
Total Readership: 25,750
Scan this QR code to get interactive with your magazine
More than ever, with the future at stake, the personal care and household industry needs to keep abreast of the trends, the latest in functional ingredients, and advances in packaging materials and design.
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Online Editorial Features - daily updates, and online exclusives including videos, reports on major industry events, including live updates from trade shows news, as it happens helps the industry stay informed Industry News - news on related China policies/regulations, latest industry developments and important events, including show coverage - links to analysis and market reports - keeping you linked to the industry with your latest company information Trade Show Updates - the latest news, onsite reports and e-showdaily of the big trade shows
2015 EDITORIAL CALENDAR
Special Issues for Advertisers2015 Trade Show IssuesMaximize your brand exposure before, during and after the top industry events!
2016 Buyers' GuideA comprehensive list of suppliers in household & personal care industry, from ingredients, packaging to testing and OEM/ODM services
2016 Outlook IssueSharing deep sights into upcoming big trends with industrial experts
ISSUE January March April May June
AD CLOSING DATES December 16 January 27 March 9 April 7 May 13
FORMULATING / TESTING Ingredients for Sun Care Natural Actives Animal Alternative Testing
Updates Moisturizing Ingredients Ingredients for SensoryEnhancing
FORMULARY: PRODUCT FOCUS
Skin Lightening / Evening / Anti-spot
AP / DEO / Body Care Detergent / Cleaner Anti-aging Hair Care / Styling
PACKAGING: DESIGN / PROCESSING
Advanced Dispensing Technology Plastic Packaging Updates Packaging for On-the-go /Samples
Labels, Shrink Sleeves and Tamper-Evident Technology
Packaging Decorations
MARKET &TRENDSSPECIAL REPORT
PCHi Show Preview
Innovation Award Report
Sustainability /Eco-friendly Updates
COVER STORYNutricosmetics
Private Label / Contract Manufacturing
Household & Personal Care Wipes
TRADE SHOWS
Mar. 9-11, The 22nd China International Exhibition on Packaging Machinery
& Materials, GuangzhouMar. 12-14, Personal Care and Homecare Ingredients (PCHI 2015), Guangzhou
Apr. 1-3, Food Ingredients China 2015 (FIC 2015), Shanghai
Apr. 15-16, LUXE PACK 2015, Shanghai
May 8-14, Interpack 2014, Germany
May 13-15, Shanghai International Nonwovens Conference & Exhibition (SINCE), Asia Nonwovens Exhibition and Conference (ANEX), Shanghai
May 15-17, API China & PHARMPACK& SIN-OPHEX, Shanghai
May 19-21, The 20th China Beauty Expo, Shanghai
Jun. 24-26, Food Ingredients Asia China
2015 (FIA), Shanghai
RINGIERCONFERENCES
Apr. 23-24, International Conference on Innovative Packaging 2015,Shanghai
May 18-19, Asia Food & Beverage Summit 2015, Bankok
Jun. 18-19, Personal Care Technology Summit 2015, Shanghai
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Regular Features
For editorial submissions and inquiries, please contact: Ally Dai Email: [email protected]: www.industrysourcing.com/personalcareFollow me on Sina Weibo: weibo.com/happichina
Editorial content, trade show and conference schedule subject may change without notice.
2015 EDITORIAL CALENDAR
・Formulary・Industry Updates ・Happi Word
ISSUE July September October November December
AD CLOSING DATES June 8 August 4 September 9 October 8 November 17
FORMULATING/ TESTING
Multi-functional Polymers Preservatives & Challenge Testing Updates
Natural Flavor & Fragrance Delivery / Penetration System Safety / Efficacy TestingUpdates
FORMULARY: PRODUCT FOCUS
Color Cosmetics Bath & Body Care Household Care / I&I Care Oral Care Sun Care
PACKAGING: DESIGN/PROCESSING
Cosmetic Secondary Pack-aging / Applicators
Packaging in Digital Age/Intelligent Packaging Tubes Update Airless Packaging Packaging Compatibility Testing
MARKET &TRENDSSPECIAL REPORT
COVER STORYDomestic Top 20
COVER STORYUpdates on Market SegmentationBaby / Mother / Men Care
International Top 20
Supplement: Buyers’ Guide 2016
OTC/Medicated Skin Care/Cosmeceuticals
Outlook Issue 2016
TRADE SHOWS
Jul. 15-17, ProPak China 2015, Shanghai (Show Daily)
Jul. 23-26, BioTaiwan 2015, Taipei
Sept.16-18, The 14th China International Chemical Industry
Fair (ICIF China 2015), Shanghai
Oct., COSME Tech - 6th Int’l Cosmetics Development Expo, Tokyo
Nov., Sustainable Cosmetics Summit 2015, Hong Kong
Nov., API China & PHARMPACK& SINOPHEX Nov.11-13, Cosmoprof Asia
2015, Hong Kong
Nov. 17-20, China-Pharm 2015, Shanghai
RINGIERCONFERENCES
Sept. 3-4, Nonwovens Technology Innovative Application Conference 2015, Qingdao
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2014 Market Survey Report
Published 10x a year in Simplified Chinese, Happi China reaches a qualified controlled readership of 14,750 manufacturing decision makers who plan the purchase of machinery, materials and execute manufacturing strategies, and plant managers who evaluate and make recommendations. Each subscription is requested in writing. Each reader is qualified by name, job title and industry and re-qualified annually by our call center.Advertisers enjoy a bonus readership of 11,000 via the E-magazine & E-newsletter, and can reach even more readers on the iPad/iPhone and Android App versions.
Guangdong 2,605 18%Shanghai 2,100 14%Jiangsu 1,694 11%Zhejiang 1,605 11%Shandong 1,082 7%Beijing 969 7%Hunan 512 3%Tianjin 435 3%Sichuan 402 3%Fujian 381 3%Chongqing 376 3%Liaoning 312 2%Anhui 295 2%Hebei 274 2%Hubei 265 2%Henan 198 1%Heilongjiang 166 1%Rest China 356 2%Mainland China 14,027 95%Taiwan 438 3%Hong Kong 285 2%Total 14,750 100%
Geographic Distribution
Annual Business Turnover (US$) Organization Type
Total Readership
25,750
READERSHIP / BUYER DEMOGRAPHICS
Breakdown by IndustryManufacturer of Personal Care Products (Skin, Oral, Hair, Body)
Manufacturer of Color CosmeticsManufacturer of Fragrances/Aromatics/Essence
Manufacturer of Detergents/Household Cleaners/Household CareManutacturer of Other Toiletries/Personal Hygiene Products
Materials/Ingredients Manufacturer/Distributor/ImporterDesign/Consultants/R&D/Testing ServicesMachinery Manufacturer/Dealer/Distributor
Government/Association/Universities
38%15%
13%12%10%
4%
3%3%2%
Job FunctionScientist/Chemist/Research/Formulator
GM/Owner/PresidentProduction/Plant Manager/Chemical Engineer
Purchasing ManagerPackaging Designer/Producer
Sales/Marketing ManagerOther; e.g. Consultant/Government
36%25%
20%10%
4%3%2%
0 -0.5 million2%
0.51 -1 million6%
over 10 million7%
5.01-10 million14%
2.6 -5 million29%
1.1 -2.5 million42%
Private59% ForeignInvested
/ Joint Venture 38%
State Owned/ Collective /
Township Enterprise3%
Print: 14,750Digital: 11,000
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Breakdown by Industry
Annual Personal Care Ingredients and Packaging Buyers’ Guide
Contains the most comprehensive listing of suppliers that are actively serving the China’s household and personal care industry searchable by name and product category. Your ad and listings will be exposed in both print and digital versions including desk top, Apps and mobile devices.
Wall and Digital Calendar
The calendar features major 2016 trade shows. Your customers will use the calendar to list important dates, business trips etc. The calendar will be inserted into Happi China, delivered to 25,750 potential customers across China in print and digitally via industrysourcing.com and e-newsletters. Direct links to your own event in the digital versions for each box bought.
Annual Global Industry Outlook
This will be a valuable reference for household and personal care industry decision makers to preview upcoming trends to boost their business in 2016. Reach 25,750 decision makers across Mainland China, Hong Kong and Taiwan. The perfect opportunity to show your company’s strengths when your buyers are preparing next year’s purchasing plan! Multimedia promotion platform for your brand in the print magazine, iPad/iPhone, Android devices and digital e-magazine.
October
December
December
Three Major Sections:• Chemicals • Packaging & Equipment •Service
Maximize your brand exposureThe print journals are also available on website and Android Mobile Devices and iPhone/iPad
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Trade Shows
To attend these conferences or become a sponsor please visit www.ringierevent.com or ask your Ringier representatives for details
Conferences
・April 23-24 — International Conference on Innovative Packaging 2015, Shanghai・May 18-19 — Asia Food & Beverage Summit 2015, Bangkok ・June 18-19 — Personal Care Technology Summit 2015, Shanghai・September 3-4 —Nonwovens Technology Innovative Application Conference 2015, Qingdao
2015 Ringier Conferences for Household and Personal Care Industry
Ringier organizes high level technical and business conferences bringing industry leaders together for information exchange and networking opportunities in the household and personal care industry.
For more conferences information, please follow us on Sina Weibo: weibo.com/ringierevents
Ringier attends 200+ key industry trade shows worldwide every year. We help you to maximize your branding exposure at the most important tradeshows of the year.
・The Ringier Technology Innovation Awards for industrial manufacturing were inaugurated by Ringier Trade Media in 2006.・The award is given to a select group of innovators each year in China’s personal care and cosmetics industry. ・The purpose of the Awards is to encourage, acknowledge and reward those companies who have developed a new idea, a new methodology, a new product or a new technology for manufacturing production efficiency, cost effectiveness, user convenience, which results in energy saving and more responsible clean manufacturing in the personal care and cosmetics industry. To enter your company or sponsor this event contact:
[email protected] Sina Weibo: weibo.com/innovationawardsEntries Close: December 5, 2013
Awards Ceremony: February 19, 2014
Win the Industry's leading Award. Enter Your Company TodayCo-organizer:
RINGIER TECHNOLOGY INNOVATION AWARDS - PERSONAL CARE AND COSMETICS INDUSTRYThe Most Influential Industrial Awards in China
Innovation Awards
In a digital world, the need for face-to-face communication to establish personal contact and trust between all parties in the industry is more important than ever. Through our series of conferences, Innovation Awards Programs, and participation in dozens of trade shows in China and around the world, we bring the business community together.
BRINGING THE INDUSTRY COMMUNITY TOGETHER
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DIGITAL MEDIA SOLUTIONS Desktop to mobile
Buyers will search for your Product Showrooms via their smart phones!
Mobile Friendly
Personal Care
Key Words Search
Product Showrooms
Buyer Alert is the fastest and most accurate online direct marketing tool available to manufacturers who want to get their product information to qualified buyers. This service can provide your products instant exposure to buyers in China and around the world.
Keeping on top of changing media usage patterns, all of Ringier’s digital products and services have moved to mobile platforms that are compatible with all major mobile devices and platforms - all of them easy to view, navigate and respond - to bring your messages to customers via mobile worldwide!
Personal Care
Ringier’s industry marketplace www.industrysourcing.com (IS.com) is a resource center for manufacturers and suppliers in China, Asia, the Middle East, Africa and the rest of the world. The website provides the latest information about manufacturer’s products, technology and market trends in Chinese and English for industrial professionals. The Chinese website links buyers and suppliers within China, while the English version website offers an effective export channel for suppliers from Greater China to sell around the world.
Industrysourcing.com
Website Traffic/Average/Month, January-June, 2014
Make your products stand out from the competition!Banner Advertising Supplier Profile Pages & Product ShowroomsShowroom Video Service
Digital Magazine Advertising White Paper ServiceVisitors Sessions:1,840,000
Page Views:5,390,000Unique Visitors:516,000
The mobile version of the website allows a clear easy viewing and navigation on any mobile devices.
Meeting the demands of a mobile and digital worldBuyer AlertPush marketing
Supplier Profile Pages & Product Showrooms
Getting more leads begins with having your Product Showrooms feature on www.industrysourcing.com. Designed for mobile as well as desktop buyers can easily find & view. Use online and mobile tools to drive users to your Supplier Profile Pages and Product Showrooms. You’ll never miss a lead because online marketing offers 100% tracking. And you can adjust your online media campaign to improve your ROI.
Supplier Profile Pages
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DIGITAL MEDIA SOLUTIONS Desktop to mobile
Industry E-newsletter
EDM
Customized E-newsletter
Webinars - Hosted/Sponsored webinar
E-mail Marketing Service
Industry E-newsletter Sponsorships Connect with buyers by compelling content Ringier's industry E-newsletters provide focused and timely information on new products, technology, services, market trends and more.
E-Direct Mail Your message always on target!Personalized email allows you to focus your online marketing efforts to a highly targeted geographic and/or demographic segment of contacts in our database.
A webinar uses the benefits of the Internet to combine graphics (e.g. PowerPoint presentations) with voice and/or video and a range of interactive tools — such as polling/voting, chat and a ‘hand raising’ feature to indicate that you have a question or comment. It may also include document sharing, a whiteboard and web surfing features to aid in demonstration and communication. The multimedia benefits of a webinar create a powerful and effective communication and promotion experience for your company.
Please visit webinar.industrysourcing.net or ask your Ringer representatives for details
White Paper
Post your white papers, brochures and technical documents on www.industrysourcing.com and generate interest from our highly qualified online users when they seek and request information. White papers are hosted for an indefinite period of time.
Subjects that can be covered in a White Paper・Product technical development・Research paper: Benchmark Report・Application story・Case history・Learning guides
Your research papers sent to the hands of key decision makers!Upload your company research, technical and benchmark performance White Papers.
Customized E-newslettersKeep your targeted audience informed of your latest information
Select your targets from 800,000 quality readers engaged in manufacturing in China, Asia, the Middle East and Africa, across 19 key industries. Set up the sending criteria to select your targeted buyers, audience. You can choose by industry, job title, company scale, geographic area etc.
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DIGITAL MEDIA SOLUTIONS Desktop to mobile
Ringier Apps
For Android Mobile Devices and iPad/iPhone
Scan this QR code and download Ringier App right now!
Ringier digital and mobile friendly magazines are enriched by videos and live links/video icons now. You can watch qualified and content-rich videos on your mobile devices or desktops.
Fully interactive
Video MarketingRingier’s Video marketing is simply a technique for utilizing videos to market your new products, new services, and new technologies. It is considered to be one of the most influential tools for promoting sales and advertising, regardless of your business niche. If created with quality content and made to be engaging to online viewers, a short and simple video could end up receiving thousands of online hits. This can vastly increase the business’s product awareness or brand recognition, a concept that can be directly translated into revenue.
・Magazine Library - Includes all 31 Ringier industry trade magazines for China, Asia, the Middle East and Africa・Buyers can effectively search, extract your product demonstrations, industry news and more・Buyers can now source conveniently from their iPad/iPhone and Android mobile devices, anytime/anywhere・The Apps works hand in hand with your online Supplier Profile Pages & Product Showrooms and Video Showroom hosted on industrysourcing.com・Your advertisement will also include live links which direct a buyer to your Supplier Profile Pages or Product Showrooms
Ringier Industry Sourcing App on Google Play and iTunes.com App Store delivers product information to buyers:
视频采访精选Video Interview Highlights
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Industry News & Online Product Showrooms on all mobile devices
Supplier Website & Product Pages
Interview Video and Article & Company Video - factory tour
Article on related Ringier industry vertical websites
White paper on Industrysourcing.com
Article in Industry eNewsletters
Customized eNewsletter about the company
Article on iPhone/iPad
Company Profile Page on Youku, Youtube and Facebook
Your Content Marketing StrategySavvy marketers understand the power of content. They know that in order to build new business and cement existing client relationships they need to leverage their own content. But most companies don't have the editorial expertise to make that happen. Ringier has the experience, editorial resources, industry and market knowledge to deliver the most strategic and powerful custom-tailored content in the industry. And we can make it happen for you.
Innovations Awards
Webinars Your Company Blog
Article in relevant Ringier printed magazine with QR code
An Integrated Content Marketing
Strategy
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RINGIER BRINGS YOU A WORLD OF OPPORTUNITIES
Happi China• Language: Simplified Chinese• Controlled readership: 25,750 China• Frequency: 10x a year
International Packaging News for China
• Language: Simplified Chinese• Controlled readership: 59,545 China• Frequency: 6x a year
Happi Asia• Language: English• Controlled readership: 13,350• Frequency: 3x a year
International Pharmaceutical News for China• Language: Simplified Chinese• Controlled readership: 33,520 China• Frequency: 7x a year
Happi• Language: English• Readership: 16,293 Global, BPA audit• Frequency: 12x a year
Beauty Packaging• Language: English• Readership: 10,300 North America, BPA audit • Frequency: 8x a year
China
Global North America
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Ringier Introduction
Ringier Worldwide About Ringier Trade Media Ltd.
Quality Trade MultimediaProduct excellence and quality journalism – across all channels.
We Make Business Happen
With operations in 14 countries and a total of 8,000 employees, Ringier continues to set new standards in journalism, discover new markets and develop innovative media. Ringier AG founded in Zofingen in 1833 is Switzerland’s largest internationally operating media enterprise having maintained a strong domestic market position while expanding its activities into Germany, Romania, Hungary, China and Vietnam.
Ringier‘s worldwide portfolio comprises more than 120 newspapers and magazines, various printing plants, radio and TV channels, as well as over than 80 internet and mobile platforms.
Established with their head office in Hong Kong in 1998, Ringier Trade Media Ltd. is a division of Ringier AG of Switzerland.
The company has offices in 14 locations across China, plus Taiwan, Singapore and the Philippines.
Ringier Trade Media Ltd. has been a leading B2B industrial information provider for 16 years, providing industrial leaders in China, Asia, the Middle East and Africa with the technical information, solutions and applications they need to improve their manufacturing and marketing capability through multiple media platforms that includes print (industry trade journals), online (www.industrysourcing.com), events, digital marketing, and mobile devices.
With award-winning editorial content, Ringier publishes 31 industry trade journals and holds over 20 conferences every year that successfully link buyers and suppliers in Greater China and the rest of the world to the mutual benefits of all parties.
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Social Media
Sina Weibo WeChat
2014 Market Survey Report
weibo.com/happichinaweibo.com/ringiereventsweibo.com/innovationawardsweibo.com/ringiermultimedia
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Industry E-newsletters ConferencesTrade Magazines Industry Websites
www.
Trade Journals are the most effective media to build your company’s brand image
Purchasers in the manufacturing sector have more avenues to obtain information due to our multiple media environment. The buying process of purchasers is continuous including information search, information input, and processing to determine the final purchasing decision. In order to understand the influence of different media types on brand image and purchase intention, a recent study measured the important role of multiple media (trade magazines, industry websites, industry E-newsletters, and conferences).
The study collected data by conducting an Internet survey in China, Malaysia, Indonesia, Thailand, Singapore, Vietnam and the Phil ippines. Responses from 302 completed questionnaires were analyzed.
The conclusions of the study were as follows:
The media that is used, the information source & its trust worthiness play a significant role on the brand image. Simply put, if the medium is trusted, so is the brand being promoted.
A company’s brand image has the most significant influence on purchase intentions in the manufacturing sector.
Trade magazines and industry websites have the most significant influence on creating a company’s brand image. Other effective marketing tools are conferences.
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Thank you Ringier Events create a great commuication platform, I believe the techology innovation will lead the industry development in the future.
Purchasing and Supply Manager, C-Bons C+D
Providing readers with quality content through Ringier's multiple platforms and events that help them in their business.
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Testimonials
These leading companies trust Happi China magazine to help them gain market share, develop new sales leads and increase their product’s exposure in the market both in print and in digital media. To find out how we can help you achieve your marketing objectives please contact your local Ringier representative.
Clients
To learn how you can get more quality sales leads, please email to [email protected] or contact:
Toll Free Hotline:
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