happn final

8/14/2019 HAPPN Final

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IIMS


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Behind

Sanjay yadav

Phone- 9871255602

College business plan


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Index

VisionMission

Market analysis

Financial analysis

Allocation of funds

Profitability

Breakeven analysis

Marketing Strategies and Distribution

Operations


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Products/Juices

Happn Orange Juice Happn Mango Nectar Happn Mix Fruit Juice

Happn Pineapple Juice Happn Grape Juice Happn Tomato Juice Happn Guava Nectar Happn Litchi Nectar Happn Cranberry Nectar


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Sports

Blue Lagoon Fruit Punch

Black current

Cranberry

Special Happn Coconut Twi Happn Mother

Happn H+.


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Why

Happn is an essential drink for all thefour stages of life that are,

1.Baby/child

2.Youth3.Middle age

4.Old age

Happn is the refreshing as well asenergetic drink which consists of all theessential vitamins required by humanbody as well as protein, carbohydrates,

sodium, potassium etc.


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Unique ContentsOrangeEnergy 60 KcalProtein NMT 1 gFat NegligibleCarbohydratesNLT 13 gSodium 5 mgVitamin C 12.5mgVitamin A 500mg

Vitamin B1 50mgVitamin B2 50mgCalcium 2.5 mg

Iron 0.25 mg

MangoEnergy 60 KcalProtein NMT 1 g

Fat NegligibleCarbohydratesNLT 13 g

Sodium 0.5 mgBeta Carotene

600 mgVitamin B1 50mcgVitamin B2 50mgCalcium 2.5 mg

LitchiEnergy 70 Kcal

Protein NMT 1gFat NegligibleCarbohydratesNLT 15 g

Sodium 0.3 mgVitamin B10.01 mgVitamin B2

0.01 mgVitamin C 35


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Competitor AnalysisEssentialsServed/100 ml

Real Tropicana Happn

Energy 25 - 65% 20 70% 25 75%

Proteins 0 - 1 g 0 1.5 g 0 2 g

Calcium 2 6 mg 1 6 mg 1 8 mg

Vitamin A,B1,B2, C, B6

0.5 600 mg 1 700 mg 0.5 800 mg

CarbohydratesNLT

8 13 mg 7 12 mg 8 12.5 mg


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MARKET ANALYSISTHE GROWING FRUIT JUICE MARKET

The non carbonated fruit juice segment hasbecome one of the fastest growing and mostexciting business at the moment.

Beverages are unusual products in thateveryone expects to try new varieties, evenfrom established brands.


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Why juiceexperts comments

Its the fastest growing liquid beveragecategory. The consumers have clearlydisplayed a liking and a need for fruit

drinks, says Sucheta Govil, executivedirector- innovation, PepsiCo India

Growth in the fruit juice segment has

been accelerated by increasedconsumption by teenagers in the last twoyears says K K Chutani, general manager-

marketing, Dabur India.


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Financial Data

Fund Required Rs 1 crores Rs 1.35 crores(Included of machines, land, constructing charges,

packaging, as per R&D)Land : Rs 40 lakhsMachines : Rs 25 lakhsConstruction charges : Rs 30 lakhsLogistics : Rs 5 lakhsPackaging : Rs 5 lakhsRaw material (per batch): Rs 5 lakhs 10

lakhsLaunching cost: Rs 20 lakhsLabour cost(Per batch) Rs 20,000

Approximate estimate: Rs 13020000


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Financial Status andAllocation of Funds

As per the demand , fruits are liked by allgroup of people .

Raw material will be collected directly fromthe farmers/agents , so it will be economical

as per the budget. The main source of the finance is tie up with

some super brand i.e. NESTLE , CADBURY. 10% of capital will be arranged by us and

for remaining loan will be taken fromNABARD, IDBI, SIDBI.

Nestle is even interested in launching theirfruit products. As this is one of way ofdiversification in this global market .


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Profitability PROJECTED PROFITABILITY

(Rs. in lacs)

No. Particulars 1st Year 2nd Year

A Installed Capacity --- 150 Tonnes --- Capacity Utilisation 65% 75%

Sales Realisation 35.36 40.80

B Cost of Production

Raw Materials 16.66 19.23

Packing Material 4.87 5.63

Utilities 0.65 0.75

Salaries 1.94 2.15

Stores & Spares 0.24 0.30

Repairs & Maintenance 0.36 0.42

Selling and Distribution @ 15% 5.30 6.12

Administrative Expenses 0.42 0.50

Total 30.44 35.10

C Profit before Interest & Depreciation (7.08)(3.3)

Interest on Term Loan 12 9 Interest on Working Capital 0.28 0.32

Depreciation 1.11 0.92

Net Profit 2.55 3.83

Income-tax @ 20% 0.51 0.80

Profit after Tax 2.04 3.03

Cash Accruals 3.15 3.95

Repayment of Term Loan -- 1.75


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Break Even analysisBREAK-EVEN ANALYSIS

No Particulars Amt ( in

lacs)

[A] Sales 45

[B] Variable Costs

Raw Materials & Packing Materials 21.53

Utilities 0.42Salaries 1.26

Stores & Spares 0.24

Selling Expenses 3.98

Admn Expenses 0.21

Interest on Working Capital 0.2827.92

[C] Contribution [A] - [B]17.08

[D] Fixed Cost 4.89E Break-Even Point D C


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Target Locations

NagpurDivision

1,06,65,939

NashikDivision

1,57,74,064

PuneDivision

1,99,73,760

KonkanDivision

2,48,07,357

AmaravatiDivision

1,50,00,000

Aurangabad

Division

1,55,89,223

Mahabaleshwar


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Direct approach

VishalMegaMart

BigBaazar

Subhiksha

RelianceRetail


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Market StrategiesAs per, the Happn will be launched in the Indian market, with

the help of following strategies:-1. Road shows

2. Media

3. Free distribution in school and colleges.

4. Tetra Packs for kids.5. It will be prescribed by the doctors to the patients as

natural diet.

6. Introductory price of the product will be cost lower than theother existing fruit juices in the market.

7. USP: Happn will be one of the cheapest fruit juices in theIndian market which consist of essential minerals andvitamins.

8. Juice will be having a life of 6 months from the date ofmanufacturing(Seal pack), 7 days life(if open).


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Target Consumers

School going children, Teenagers,Families, and Old age people.School going children: Happn is nonacidic drink made from fruit extractswhich helps children to have proper dietthrough fruit pulps and minerals. Easy todigest and refresh them.

Youngsters: Sporty drinks of Happn willone of the refreshing and energetic forour hard working youths, Blue lagoon etc.is one of the flavour which chills the mind

of youth and give them proper diet even


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. . .

Families:Happn proudly announcesone of its fully loaded juice(HappnMother) for women which gives themhigh content of calcium to make their

bones stronger, there is also a juicewhich gives the proper diet toexpecting women and also helps toregain their strength after delivery.

Old age people: Happn serves thesenior citizens by providing them a

juice which is sugar free and which

also have higher volume of calcium


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Quality Assurance

Happn would be certified

As per FPO norms

As ISO 9001 crertifiedCost of production would Rs 30

Rs 40 per litre as per the

researchEmployment is provided to 100

employees per unit by thecompany.


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Operations

Cleaning of fruits Grading Peeling

Extraction of juice Filtration Sterilization Addition of preservatives and

nutrients PackagingThis process is carried out in a

hygienic environment underexcellent supervision.


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Machinery

FiltrationChamber

JuiceDispenser

CrushingChamber


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Packaging Line


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Fruit Juice Processing Line


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Launching

Brand ambassador of Happn sporty juicewould be

The Great Khali


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ThankYouVisit us at

www.happn.in

happn final

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