happy birthday pata but you are not 60 you are 20 with 40 years of experience
TRANSCRIPT
Happy Birthday
PATA
But you are not 60
You are 20 with
40 years of experience
1950 2050
Quadruple
Bottom Line
Climate / Economic /
Social / Environment
Smart Tourism
Clean / Green /
Ethical / Quality
Paradigm Shift
Triple
Bottom Line
Economic / Social /
Environment
Triple
Bottom Line
Economic / Social /
Environment
Classic Tourism
Grow / Market /
Promote / Sustain
Classic Tourism
Grow / Market /
Promote / Sustain
Travel & Tourism
5 – 10%Economy
5% CO2
5% CO2
Trade
DevelopmentDevelopment
Jobs
InvestmentInvestment
Understanding
InfrastructureInfrastructureDomestic
80% Domestic
80%
Travel & TourismTravel & Tourism
Travelism
80%SMEs
Green Growth
CleanEnergy
DirtyEnergy
Tomorrow’s TourismTomorrow’s Tourism
• Product• Markets• Consumer• Supply Chain• Distribution• Brand• Investment
Sustainable Mobility
+Sustainable Destinations
+Sustainable Lifestyles
Education = Policy
Rethink
Refocus
Re-engage
Green Growth & Travelism Network
Happy Birthday
PATA
You are 60
with 40 years of Opportunity