UX 在組織內外的推廣

外 - Regional & International Communities / Activities

組織 - UX Communities

內 - Local Communities / Activities

在外的推廣

UXPA International

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UXPA International

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What can we do for Asia? ☺

Daniel SzucCo-founder of Apogee, Hong Kong(then) Vice-President, UXPA International

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We Responded!!Hong Kong, Japan, Taiwan, China Singapore

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We need to understand and recognise the uniqueness of each community

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New friendships were born in Hong Kong!

UXPA ASIA TEAM

Jill Shih(Taiwan)

Raven Chai(Singapore)

Jason Huang(China)

Michael Lai(Hong Kong)

Daniel Szuc(Hong Kong)

Li Yu-Hsiu(Taiwan)

Hsin Eu(Taiwan)

Toyohiro Kanayama(Japan)

Masaaki Kurosu(Japan)

Josephine Wong(Hong Kong)

Noriko Osaka(Japan)

Richard Tsai(Taiwan)

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Connec&ng  with  Local  UX  Communi&es

Conduct  knowledge  exchange   Provide  pla6orm  to  connect

Connected  -­‐-­‐>

China Hong  Kong Japan Taiwan Singapore

Mul:ple  Local  Communi:es,but  yet  to  connect

Korea

Vietnam

Signs  of  a  growing  community  locally

India

Thailand Philippines Malaysia Indonesia

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Concept  &  Model  of  UXPA  Asia

Role  of  UXPA  Asia

A  bridge  to  connect  the  local  communi:es  in  Asia

Facilitate  &  Support

Local  UX  Communi:es

Industrial  &  Domains

Business  Organisa:ons Academia Government  &  

Poli:cs

Share  &  Collaborate Mentor  &  Innovate Standards  &  Guidelines Influence  &  Change

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What  we  hope  to  achieve:

• Leadership

• Impact  to  product  design,  strategy

• Educa:on

• Influen:al

• Be  a  Catalyst

• Selfless  beyond  own  country,  company,  associa:ons  &  personal  agenda

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在內的推廣

Create the first UX Conference in Singapore

• To connect UX professionals across disciplines and cultures

• To establish links to other professional networks

• To foster professional and personal relationships

OBJECTIVES

Values

Openness EmbraceAlteration

Diversity

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By organising this conference, we hope to achieve the following outcome:

• Raise not only the awareness, but the standard of the design practices in Singapore by exposing attendees to world-class UX practitioners with their presentations and workshops.

• To help Singapore as a country to establish presence among the global UX conferences as part of the global movement.

• Provide an opportunity for product managers, designers, senior executives and startups to tap on global experts to drive product & service innovation.

OUTCOME

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UXSG is community initiative to create a platform to connect UX professionals across disciplines and cultures. It is a platform made

for and by UX professionals to foster stronger professional collaborations and personal friendships.

ABOUT US

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We are a group of professionals who are passionate about User Experience Design, and dedicate our personal time to contribute the community.

VOLUNTEER TEAM

Raven ChaiFounder & Principal Consultant, UX Consulting

Hong Khai SengUser Experience Designer & Educator, Republic Polytechnic

Shah WidjajaFounder & Principal Consultant, Nmbl Consulting

Thye Chuan TanWeb Designer,Independent Freelancer

Wei Meng LeeWeb Developer, Tinkerbox Studios Pte Ltd

Lim Chee KoonLecturer & Course Manager, Temasek Polytechnic

Michael OngMobile & UX Lead, iProperty Group

Wang KaisenAVP, Group Customer Experience, OCBC

Day 1 - Collaboration through Diversity

• Our key message is to encourage people to learn to work with others, respect others’ professions, be collaborative for the greater good.

• Likewise, we hope our sponsors & partners demonstrate similar values towards their competitors and refrain from “hard-selling” products or services.

Day 2 - Bridging Insights into Design

• Our key message is to advocate organisations and practitioners to make effort to extract customer insights to drive key design decisions.

• As organiser, we hope to understand the attendees’ needs and goals for attending UXSG conference through the interactions and dialogue (conference mobile app, surveys, informal discussion, lunch-time sharing etc)

CONFERENCE THEMES

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OUR SPEAKERS

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TOTAL ATTENDEES: 275

1%3%3%

5%

17%

71%

South / East Asia

Oceania

Europe

North America

Southeast Asia

Singapore

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INITIATIVES TO COMPLIMENT

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We hope we will continue to

collaborate for the greater

cause than ourselves!!

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