harcourts coastal
TRANSCRIPT
Who is Peter?
• REIQ/REIT/REINSW/REISA (Digital Trainer)
• Franchise and Independents (Digital Trainer/Coach)
• Private Clients Oz-NZ-USA (Online Strategy - Traditional Real Estate Coach)
• Lead Generation Company (whatsmyhomeworth.com.au)
• Inman Real Estate Technology Ambassador
• USA Study Tour Leader
• Board Member - REIQ
Real Estate Agents won’t be replaced by technology; they’ll be replaced by Real Estate
Agents who effectively use technology…
Mediocrity will be replaced by machines.
30 mins: What’s Happening In the USA and OZ
40 mins: Digital Twin/Video
20 mins: What’s your #1 Challenge?
Why Social/Digital Media?
• That’s where the conversations are at
• Better bang for buck
• Grow the database
• Create profile
• Get Belly to Belly
What we’re seeing• Retargeting/Remarketing
• Building for mobile
• Lead Generation
• Facebook Live
• Facebook Advertising - (Quantium)
• Video/360/VR
• Micro Video
• Database Personalisation
• Instagram/Snapchat
• Laser Focussed Content Marketing
2. Your own website
-Tell your story -Share your values -Testimonials -It’s not about search
-Show me why I should use you
Post with a purpose Weekly post on LinkedIn 3 times weekly FB Monthly Market Update video FAQ Videos or FB Live Video on every property 15 sec and 2 min FB Ad - Every property
Engage - Don’t just broadcast
SAVE THE DATE – Paul Curtain
Thursday 14th September 20179:30am – 11:30am
Creating longevity and balance in your Real Estate career