harcourts coastal
Embed Size (px)
TRANSCRIPT
Simple online tools for today’s Real Estate
ProfessionalPeter Brewer
Who is Peter?
• REIQ/REIT/REINSW/REISA (Digital Trainer)
• Franchise and Independents (Digital Trainer/Coach)
• Private Clients Oz-NZ-USA (Online Strategy - Traditional Real Estate Coach)
• Lead Generation Company (whatsmyhomeworth.com.au)
• Inman Real Estate Technology Ambassador
• USA Study Tour Leader
• Board Member - REIQ
What I won’t be talking about.
Disruption
Disintermediation
Uberfication
AirBnb
What I will be talking about.
If we want better, we have to be better.
We have to be relevant
58/31
Real Estate Agents won’t be replaced by technology; they’ll be replaced by Real Estate
Agents who effectively use technology…
Mediocrity will be replaced by machines.
30 mins: What’s Happening In the USA and OZ
40 mins: Digital Twin/Video
20 mins: What’s your #1 Challenge?
Why Social/Digital Media?
• That’s where the conversations are at
• Better bang for buck
• Grow the database
• Create profile
• Get Belly to Belly
160
Is your content
Thumb-Stopping?
74%
What we’re seeing• Retargeting/Remarketing
• Building for mobile
• Lead Generation
• Facebook Live
• Facebook Advertising - (Quantium)
• Video/360/VR
• Micro Video
• Database Personalisation
• Instagram/Snapchat
• Laser Focussed Content Marketing
Digital Twin
5 Essentials to an Awesome ‘Digital Twin’
1. Own your name
Control your own narrative
2. Your own website
-Tell your story -Share your values -Testimonials -It’s not about search
-Show me why I should use you
3. A Cracking LinkedIn Profile
Social Proof Rocks!
What’s the best way to get a recommendation?
4. An Awesome Profile Video
Tell your story
5. Content and engagement plan
Post with a purpose Weekly post on LinkedIn 3 times weekly FB Monthly Market Update video FAQ Videos or FB Live Video on every property 15 sec and 2 min FB Ad - Every property
Engage - Don’t just broadcast
Video
Consistency wins!
Business Development
FAQs
Video Apps
Animoto
Lumify
iMovie
Together
VideoShop
Facebook Advertising
What’s your biggest digital challenge?
SAVE THE DATE – Paul Curtain
Thursday 14th September 20179:30am – 11:30am
Creating longevity and balance in your Real Estate career
LUCKY DOOR PRIZEPersonal One on One phone consultation with Peter Brewer on your digital footprint!
LUCKY DOOR PRIZE2 MINUTE AGENT PROMOTIONAL VIDEO WTH ELITE HD!
