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Simple online tools for today’s Real Estate

ProfessionalPeter Brewer

Who is Peter?

• REIQ/REIT/REINSW/REISA (Digital Trainer)

• Franchise and Independents (Digital Trainer/Coach)

• Private Clients Oz-NZ-USA (Online Strategy - Traditional Real Estate Coach)

• Lead Generation Company (whatsmyhomeworth.com.au)

• Inman Real Estate Technology Ambassador

• USA Study Tour Leader

• Board Member - REIQ

What I won’t be talking about.

Disruption

Disintermediation

Uberfication

AirBnb

What I will be talking about.

If we want better, we have to be better.

We have to be relevant

58/31

Real Estate Agents won’t be replaced by technology; they’ll be replaced by Real Estate

Agents who effectively use technology…

Mediocrity will be replaced by machines.

30 mins: What’s Happening In the USA and OZ

40 mins: Digital Twin/Video

20 mins: What’s your #1 Challenge?

Why Social/Digital Media?

• That’s where the conversations are at

• Better bang for buck

• Grow the database

• Create profile

• Get Belly to Belly

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Is your content

Thumb-Stopping?

74%

What we’re seeing• Retargeting/Remarketing

• Building for mobile

• Lead Generation

• Facebook Live

• Facebook Advertising - (Quantium)

• Video/360/VR

• Micro Video

• Database Personalisation

• Instagram/Snapchat

• Laser Focussed Content Marketing

Digital Twin

5 Essentials to an Awesome ‘Digital Twin’

1. Own your name

Control your own narrative

.com and .com.au

2. Your own website

-Tell your story -Share your values -Testimonials -It’s not about search

-Show me why I should use you

3. A Cracking LinkedIn Profile

Social Proof Rocks!

What’s the best way to get a recommendation?

4. An Awesome Profile Video

Tell your story

5. Content and engagement plan

Post with a purpose Weekly post on LinkedIn 3 times weekly FB Monthly Market Update video FAQ Videos or FB Live Video on every property 15 sec and 2 min FB Ad - Every property

Engage - Don’t just broadcast

Video

Consistency wins!

Business Development

FAQs

Video Apps

Animoto

Lumify

iMovie

Together

VideoShop

Facebook Advertising

What’s your biggest digital challenge?

SAVE THE DATE – Paul Curtain

Thursday 14th September 20179:30am – 11:30am

Creating longevity and balance in your Real Estate career

LUCKY DOOR PRIZEPersonal One on One phone consultation with Peter Brewer on your digital footprint!

LUCKY DOOR PRIZE2 MINUTE AGENT PROMOTIONAL VIDEO WTH ELITE HD!

Thank You!

thatpeterbrewer.com

0417630962