hard rock hotel panama 2009!!! contact daniel merandi
DESCRIPTION
Welcome to the sexy resort retreat, tucked into the jungles of Panama that you and your friends and family have been looking for! Panama Hard Rock is ready for you to not only have a place to go and relax, but an opportunity to invest in the Hottest Real Estate deal available!TRANSCRIPT
Hard Rock Hotel PanamaExecutive Briefing
• One of the world’s most recognized, iconic brands
• Founded in London in 1971, now in major markets around the world– 130 Restaurant locations in 20 countries– 5 luxury hotels, 4 hotel casinos, with 6
additional (including Panama) scheduled to open by 2012.
• Strong corporate identity and culture– Mission: “To spread the spirit of rock and roll
by creating authentic experiences that rock”– Key Attributes: Authentic, Passionate,
Irreverent, Unpredictable, Democratic– Mottos: “Love All- Serve All,” “Take Time to
be Kind,” “All is One,” “Save the Planet” Hard Rock Hotel Orlando
The Hard Rock edge
Morgan Hotel GroupADR: $260
Ritz Carlton InternationalADR: $213
Ritz CarltonADR: $240
StarwoodADR: $160Intercontinental
Americas ADR: $18
Marriott Hotel and Resort
ADR: $113
Marriott CourtyardADR: $89.53
Crowne Plaza AmericasADR: $76
Hard Rock Las VegasADR: $195
Hard Rock OrlandoADR: $224
Rack
Rat
e (p
er d
ay)
60% 65% 70% 75% 80% 85% 90% 95% 100%
$400
$350
$300
$250
$200
$150
$100
$50
Occupancy
Higher Occupancy and ADR Performance
Team Background
• Lagomar Panama– Experienced in Central American development (Los Suenos, Costa Rica)
• Milton Pate– Design Architects with background working with resort brands:
• EDAW– One of the world’s leading design firms, experience in landscape
design, master planning and ecological planning
• Cole Martinez Curtis– Interior designers experienced with both resort experience creation
and Panamanian culture
• ACS – Engineering and design firm with extensive background in Latin
American construction and project management
• Hard Rock International– Design, Marketing and Operational consulting
Project History
• The project started with extensive research resulting in the selection of Panama as a location for development and the Hard Rock as the ideal brand
• Initial work through conceptual design on a 34 acre site at Playa Blanca
• Identified a superior 100 acre site closer to the city, resulting in a nearly complete reimagining of the design
• Ready to begin land preparation, launch detailed schematic phaseFirst Site Master Plan
New Location• 100 acre site just south of Playa Coronado, a longtime
Panamanian tourist destination. Roughly an hour south of Panama City
• Easy access from Pan-American Highway• Close to other tourist attractions, golf courses, etc. • Located in the “Dry Arch” – the “Southern California of
Panama” - a relatively rain-free part of tropical rainforest-rich country.
• Ideal location incorporating a white sand beach, bordering river, and large, elevated platform with expansive ocean views
Land Plan
Land Plan (description)
• Enter through lush tropical road, across bridge, with teasing glimpses of the resort through the flowering vegetation.
• Semi-secluded Spa section provides both serene environment and easy access to the rest of the resort
• Mountain villas on the highlands overlooking the ocean• Eco villas cantilevered on the riverbank• 100 yard wide entry circle, centered on large, landmark
spreading tree• Sense of discovery carried through Porte Cochere and into
Lobby/Check-in• Building opens with dramatic, elevated vistas across the pool
area to the endless blue Pacific.
Hotel Plan
Renderings
Architectural Inspirations
Landscape Design
Interior Design
Rooms and Residences
• 411 rooms (Phase I) the vast majority have ocean views• Varied inventory: Single Rooms, 1 ½ bay Mini-Suites,
Double Suites, Spa Suites, Villas and 4 exclusive Rock Star Suites
• Distinct locations: Beach Wing, Tower, Arch, Spa Villas, Eco Villas, Golf Villas and Beachfront
• Innovative “swim-out” rooms and suites with direct access from patio to pool
The perfect place for every stay
Pool AreaBuilding an exciting pool scene is key to resort success. The Hard Rock is a master of the art.
Pool AreaThe Hard Rock Panama is building on lessons learned to create a world-class, 200,000 square foot resort pool area
Features
• Two signature restaurants • Iconic Hard Rock Lobby Lounge• Rock Spa• World-class nightclub (LOI with
Gerber)• Extensive white sand beach
• Camp Lil’ Rock – Kid’s center• Quiet adult areas• Water sports/activity area• Private white sand beach• Wedding and special events areas• Environmentally aware (LEEDS) design
Setting a new standard not just for Panama but for the entire Central American/Caribbean region
Phase I
• 411 Rooms– Includes main hotel building,
beach wing and tower and Spa Suites
– Chosen to ensure that later construction will not interfere with hotel operation
Phase II
• Additional 200 rooms in North Beach Wing, Golf and Eco Villas– Golf Villas on highlands near
entrance. Still have elevated ocean views
– Eco Villas cantilevered over river
• Each area has independent access- construction will not have major effect on the rest of the resort.
NorthBeachNorth Beach
EcoVillas
Golf Villas
Future
• Second five star resort on remaining property
• Golf course on remaining and adjoining property
• Additional residential development
• Additional commercial development
Current Status
• Conceptual design complete and approved by the Hard Rock
• Hotel condominium documents complete and approved.
• Sale of condominium units open on small scale. Website and collateral developed.
• Letter of Intent signed with Gerber Organization for nightclub/signature bar. Other potential partners identified and evaluated
• Panamanian zoning and other relevant approvals acquired
• Project Plan, including schedule developed. Interviewing/evaluating subcontractors for next phase of design
• Ready to start site work
Ready to rock
Next Steps
• Public Groundbreaking event – COMING SOON!
• Contact: Daniel Merandi, Founders Registry• 305.720.7315 • [email protected]