hardcore social tactics and how they effect seo - chris bennett - 97th floor #socomx

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Real Social Tactics & How They Effect SEO Chris Bennett @chrisbennett

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Page 1: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

Real Social Tactics&

How They Effect SEO

Chris Bennett@chrisbennett

Page 2: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

QuickTime™ and a decompressor

are needed to see this picture.

http://youtu.be/AfyByLwiIe8

Page 3: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX
Page 4: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX
Page 5: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

the best social traffic since...ever

Page 6: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

infographics get no love on Pinterest

Page 7: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

incorrectly sized graphic

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only 3k in traffic??

???

Page 9: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

< 5,

000

pixe

ls

make them have to go to your website

Page 10: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

pinterest eats it up!

Page 11: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

right size. right traffic.

Page 12: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

large title

easy to read steps

get your format right

Page 13: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

30k repins – over 70k uniques

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Posted by fastcompany; little activityhttp://bit.ly/fastco-graphic

Page 15: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

make it helpful. make it useful.

Page 16: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

social sharing home run

Page 17: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

killer traffic

Page 18: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

goodgood

betterbetterlike digg 1.0 traffic, but better!

Page 19: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

BEST!BEST!!!

1ST piece

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22ndnd & 3 & 3rdrd piecespieces

social traffic that converts

Page 21: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

10 10 days!!days!!

increased growth month-over-month

Page 22: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

primarily pinterest

Page 23: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

and they build links, too!

Page 24: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

tips!!

Page 25: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

DIY & how to’s have shown the most success

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use ubersuggest to mine for ideas

Page 27: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

create them with multiple categories in mind

DIY & crafts

People

Photography

Technology

Weddings

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push 2-3 times per day during peak hours

Page 29: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

the key to successful, visual content

Page 30: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

stop thinking “linkbait”http://selnd.com/SEL-linkbait

Page 31: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

start thinking “resourcebait”

Page 32: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

use tineye to check for attribution

Page 33: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

Google Plus is the current wild wild west of SEO

Page 34: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

Google leverages G+ why don’t you?

Page 35: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

Google Plus is the current current wild wild west of SEO

Page 36: Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

All of our testing has shown G+ and Facebook the strongest SEO influencers, with G+ kicking in the quickest.

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Strengthen your backlinks with G+

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Chris [email protected]

@chrisbennett