hardware is hard - products are hard melbourne 2013
DESCRIPTION
Hardware is Hard - the story of bringing Holiday to life PAHMEL13 http://moorescloud.comTRANSCRIPT
![Page 1: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/1.jpg)
Hardware is Hard
A story about bringing Holiday, intelligent connected lighting, to life…
Kate Carruthers Oct 2013
![Page 2: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/2.jpg)
Products are hard
Even with the resources of a big organisation behind a new
product, it’s still hard
![Page 3: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/3.jpg)
Startups are hard too
Source: Entrepreneur Weekly, Small Business Development Center, Bradley Univ, University of Tennessee Research http://www.statisticbrain.com/startup-failure-by-industry/
![Page 4: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/4.jpg)
Year 1 25% fail Year 2
36% fail Year 3
44% fail
“Knowledge is a terrible burden. It may help you, but it might also destroy you.”
- James Patterson
![Page 5: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/5.jpg)
Hardware
• More moving parts
• Needs diverse skills
• Requires longer lead times
Dan Lynch
Kean Maizels
MarkPesce
Kate Carruthers
RobertTiller
Paul Bridgestock
Team
![Page 6: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/6.jpg)
Formed September 2012, Incorporated February 2013
‘Internet-of-Things’ hardware, apps and services
Initial design, ‘Light’, received huge response in press
![Page 7: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/7.jpg)
Research revealed product design with a much stronger consumer response
March 2013 refocus to bring new product to market
Holiday lighting $10B/year global market
MooresCloud seeks to capture 1% of market within 5 years
Design concept - February 2013
![Page 8: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/8.jpg)
![Page 9: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/9.jpg)
The devil is in the
details…
![Page 10: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/10.jpg)
![Page 11: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/11.jpg)
World’s first programmable, interactive LED fairy lights
50 Independently-addressable LEDs,16M colours, 7m string
Embedded LINUX computer, WiFi & Internet
Endless variations of colour, pattern and animation
Controlled by buttons, smartphone, tablet, PC or Internet
Unique Web-based interface works across all devices
![Page 12: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/12.jpg)
HOLIDAY
Manufacturing prototype - May 2013
![Page 13: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/13.jpg)
HOLIDAY
Web Apps - Sept 2013
![Page 14: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/14.jpg)
![Page 15: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/15.jpg)
Published 22 September Orders doubled overnight! Many buyers in US & EU
Articles in other magazines forthcoming.
![Page 16: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/16.jpg)
![Page 17: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/17.jpg)
The first 3rd-party app developers for Holiday by MooresCloud, Hobart’s Secret Lab have written a app for iOS that transforms any song in an iTunes
library into a festival of light and colour and animation!
MooresCloud has worked closely with Secret Lab to make their app beautiful, responsive and absolutely
engaging, the first of many apps we will create in partnership with developers.
![Page 18: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/18.jpg)
Products happen at the intersection of culture, team, and
creativity
![Page 19: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/19.jpg)
Design is key and is enabled by critical
conversations
![Page 20: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/20.jpg)
Parallel streams
Front end development Back end development Software engineering Operations management Sales Marketing Testing
Industrial design Hardware design Hardware engineering Manufacturing Logistics Legal and compliance Certification
![Page 21: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/21.jpg)
Key Ingredients Solid team Mission clarity Everyone contributes – no freeloaders Skilled and well-aligned partners
Source: http://www.mediamum.net
![Page 22: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/22.jpg)
Key Ingredients Focus:
Business goals Customer needs Role clarity Scope exclusions Quality standards Shipping product
Source: http://www.mediamum.net
![Page 23: Hardware is Hard - Products are Hard Melbourne 2013](https://reader034.vdocuments.net/reader034/viewer/2022051819/54c621234a7959fa398b45ca/html5/thumbnails/23.jpg)
Kate Carruthers [email protected] http://moorescloud.com @MooresCloud