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Case Study 2

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SituationSituation

Hardywood Brewery was creating home movies with good viewership, but the videos didn’t have their desired polish and edge. Therefore, they reached out to a professional videographer to create a new feel of theircraft movement. This was proved to be unsuccessful as the videos were too staged and not the look they had hoped for. In result, they were hoping for a more down to earth, but professional approach.

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ApproachApproach

In honor of the SB604 bill that passed, allowing customers to enjoy commercial beer on site, Hardywood created a SB604 lager. This lager was presented by the Virginia governor. SUCCESSWERKS planned to create a professional video to be posted on YouTube, documentingthis launch with a fast paced, edgy vibe.

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VideoVideo

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OutcomeOutcome

SUCCESSWERKS shot an entertaining video using differentcamera angles, with modern techniques to create a “MTVstyle” video. This told both the SB604 story, showcased theSB604 lager, and let Hardywood’s character and story shinethrough. Hardywood was able to distribute the video through social media networks and received a positive response.

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VideoVideo

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