MOTIVATION

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SUBMITTED BY:

GROUP 13 ABHINAV ASHESH

ANJALI SINHA SUNNY AGRAWAL

CONTENTS

IntroductionLeadershipMotivationDifferent motivation modelsConclusionReference

INTRODUCTIONSurat based diamond company.Turnover of almost 6000 crore in 2014 as

compared to 1 crore in 1991.Besides diwali bonus, there is a programme

to reward loyal, hard working and dedicated staff.

1,268 employees including cleaning staffs out of 6000 selected for this reward.

Each of them got a Fiat Punto, a residential apartment or gold jewellery of equal amount.

LEADERSHIPSAVAJI DHOLAKIA: A HIGH ACHIEVER

“This company is making profits because of you. If you are happy ,then we will progress

further .You should enjoy my profits,”

WHAT MAKES UNIQUE

Employee recognition and ownership.

Created a stadium and airport for the employee.

Sends parents of the worker to religious tour.

Even a Tata or a Birla or any Fortune 500 companies have not done this.

MOTIVATIONThe process of arousing and sustaining goal-

directed behaviorMotivation theories may be classified into-

internal, process, external theories.

MASLOW’S NEED HIERARCHYSELF

ACTUALISATION NEEDS

ESTEEM NEEDS

SOCIAL NEEDS

SAFETY AND SECURITY NEEDST

PHYSIOLOGICAL NEEDS

THEORY YMOTIVATING

PEOPLE WITH HIGHER LEVELS

CONTEMPORARY COMPANIES MEETS LOWER LEVELS OF NEED

THEORY X

Employee Recognition and OwnershipRecognition of Diamond worker as Diamond

Artist.

Also, Diamond polisher as Diamond Engineer.

Loyalty programs.

Herzberg’s Two Factor TheoryEvery employee has two sets of needs

I. One based upon avoiding pain and II. One stemming from the desire

psychological growth.

CONCLUSIONThis company is motivating its employees by

providing higher level of needs.While its contemporary just meet the lower

levels of need.Maslow need hierarchy is the benchmark for

further development in the field of motivation.

REFERENCEORGB- Nelson, Quick, KhandelwalBusiness Standard, The Economic Times.BBC IndiaCNN IBN

Thank You…