harkable's #hacktheprice - a socially-driven sale for onepiece
TRANSCRIPT
ONEPIECE ARE FASHION INNOVATORS.
PIONEERS OF THE ONESIE - WORN BY MILLIONS ACROSS THE WORLD
THEY WANTED TO ACTIVATE THEIR GLOBAL AUDIENCE WITH A CAMPAIGN
THAT GAVE SOMETHING BACK FOR THEIR LOYALTY
SO WE CREATED AN ONLINE CAMPAIGN TO DO JUST
THAT
#HACKTHEPRICE INVITED CUSTOMERS WORLDWIDE TO JOIN TOGETHER AND
COLLECTIVELY DRIVE DOWN THE PRICE OF A ONEPIECE JUMPSUIT
FANS HAD TO SHARE THE HASHTAG #HACKTHEPRICE ON FACEBOOK,
INSTAGRAM OR TWITTER TO ENTER
THE ORIGINAL JUMPSUIT STARTED AT $99
AND EACH SHARE WAS WORTH $0.01
BY SHARING THE OFFER WITH THEIR NETWORK, MORE AND MORE PEOPLE GOT INVOLVED
AND THROUGH OVER 10,000 SHARES
WE HIT THE LOWEST PRICE
ALL FANS WHO PARTICIPATED GOT A CODE TO SHOP FOR A ONEPIECE
AND WENT HOME HAPPY
AND AS A RESULT…
OVER 6,000 CODES WERE USED
STORE SITE TRAFFIC UP 26%
STORE SALES UP 135%
THE CAMPAIGN REACHED OVER 3.8 MILLION PEOPLE
ALL OF WHICH CEMENTED ONEPIECE AS A SOCIAL-FIRST BRAND
