harley davidson prism and marketing strategies
TRANSCRIPT
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Presented by:Urvashi SharmaVaibhav Pratap SinghSubrata KumarShubham MahlotraChandra PrabhaVikash Ranjan
HARLEY DAVIDSON PRISM & MARKETING STRATEGIES
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BRAND IDENTITY PRISM
PHYSIQUE PERSONALITY
RELATIONSHIP CULTURE
REFLECTION SELF IMAGE
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PHYSIQUE..
•Loud & Powerful•Custom Cruiser
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PERSONALITY..• Individualism•Clean Cut Business Executives•Free Spirited•Freedom & Independence
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RELATIONSHIP..
•Harley Owner’s Group•Promise To Fulfill Dreams
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CULTURE..
•Equality•Fascination Towards The Western Culture
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REFLECTION..
•A Story Every Bike Lover Wants To Be A Part Of.
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SELF IMAGE..• Its A Way Of Life•Nothing Can Explain The Adrenalin Rush While Riding A Harley•Style Statement
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Marketing Strategies of Harley Davidson in India….
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NOW EMI OPTIONS AVALIABLE
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Other Strategies• Customized Bikes• Engaged on Social
Networking Sites For Customer Interaction• Re-Purchase within the brand
family• Test Drive• Membership Card • Safety tips Training Sessions
for Bikers
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Marketing Strategies for Future
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Fuel Efficient Bikes!
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Sponsor any Reality Show!!
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Rent Bike
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Make In India!!
Manufacturing Advantage
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#HarleyPartyForFestiveSeason
Harley Davidson can organise parties that leave an impression on the attendants.
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Expand Market•For Younger generations•Target Female Customers• Increase the advertising
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Thank You!!