harness teched + extra help | managing social media
DESCRIPTION
Harness TechED and Extra Help Inc. have partnered to give this free webinar on how to best manage social media instead of social media managing you. These 4 tips can help any business or organization better manage their Social Media and give them a better chance of a return on investment and time.TRANSCRIPT
Social MediaManage or Manage You
Presented By
Tom Harness@tomharness | FB: iTomHarness | Google: +ThomasHarness
Freedom Is 4 Steps Away
Plan
Schedule
Review Analytics
Be Consistent
Q & A
What Is The Most Tweeted Photo?
PLAN
Start Small
Choose Social Media Wisely
Setup Accounts
Be Consistent
Know Your Customers
Be Specific and Targeted
Step Out Of Your Comfort Zone
Get Employees On Board
SCHEDULESet Time Specifically For Social Media
Use A Content Management System
Monitor Posting Daily
EDIT POSTS / REVIEW
Q & A
What Percent of Social Media Users Access From A Mobile Device?
71%45% 89%
REVIEW ANALYTICS
Google Analytics
Social Media Analytics
Reach vs. Likes vs Engagement
Adjust Posts-Tweets
BE CONSISTENT
Post Frequently To Stay Relevant
Keep An Eye On Trends
Monitor Time Spent
Q & A
What Percent of Small Businesses Attract New Customers Through
Social Media?
65%35% 78%
OTHER FACTORS
Content-Content-Content
Paid Advertising ($20)
Company Voice/Culture
In House / Outsource
