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Harnessing the Cloud for your Big Data Strategy 

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O utline

What is Big Data?

The concern areas

Can Cloud address the Big Data challenges

Leveraging Cloud as the Big Data platform

Strategies to move Big Data solutions to the

Cloud

Real-world example

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Big Data - Problem or Opportunity?

Big Data analysis help organizations decide their next move!

Big Data is an opportunity to find insights in the new and

emerging types of data, to make your business more agile

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Some Concerns

Does all your data fit into one machine?

Can you seamlessly access your data locked into multiple

databases?

Can you analyze your complete dataset to make efficient

business decisions? If yes, then how much time does it takes to analyze peta-byte

scale of data?

What is the scaling agility of your application?

How to extract meaningful information out of Big Data ?

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Extracting Business Value out of Big Data

IDC Digital Universe Study predicts that

between 2009 and 2020, digital data will

grow 44 folds to 35 Zetabytes per year!

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Can Cloud Address my Big Data Problems ?

Advantage Cloud

Enables organizations store, manage, share, and analyze Big Data

Elasticity

Pay-per-use

Low upfront investments

Less time to market

Fault tolerance

High availability

Self manageability

 Ability to run on the commodity hardware

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When Big Data Qualifies for Cloud?

Exponential growth of data

Need of a centralized location for analyzing data

Organizations with multiple data centers across the globe

Challenge to manage multiple data centers

Movement of data

Cloud provides faster solutions & significant cost saving

7 

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A Match Made in Heaven

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Big Data and Cloud

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What does this Alliance Unravel?

An ability to

Handle large customer base on an on-demand basis

Deeper and faster analytics

Enhanced business by

 Ability to scale quickly

Reduced TCO

Better understanding of your customers

Intelligent recommendation engines

Geographical location-based customer targeting

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Cloud as a Big Data platform?

Cloud supports Agility

Flexible Data Warehousing

Integrates Data Warehouse and Analytics for faster results

Cloud provides on-demand computing power 

Cloud is pervasive and ubiquitous

 Analysis based on collaborative data

Cloud provides flexible, innovative cost models

10 

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Faster, Smarter and Better Alliance

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BigBig Data Strategy for CloudStrategy for Cloud

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� On-premise Vs Cloud

� Cost AnalysisDecision

� Data Migration Plan� Managing RiskPlanning

� Solution Implementation

� Choose Appropriate toolsAnalytics

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Decision : On Premise Vs Cloud

 Application characteristics

Mission critical nature of application

Resource capacity available in the data center 

Politics

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Decision : Cost Analysis

Fixed Cost Vs Variable Cost

CAPEX Vs OPEX

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Cloud migration Service Level Agreements

Data Portability

Long term cost

User Management Scalability

Risk mitigation

Identify the assets

 Analyze the risks

 Apply security countermeasures

Conduct post-run or event evaluations

Planning to Migrate

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Analytics : Choosing Appropriate Tool

What will address my Big Data needs?

NoSQL databases

 Analytic tools

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Analytics: Solution Implementation

Using Hadoop/PIG/Hive for cleansing

Highly scalable solution

Convert unstructured data into structure data

Leveraging best of RDBMS and NoSQL world

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Real-world Experience

The Client

Leaders in internet services and media in Europe

Key Challenges

Very high volumes of data recorded each month

Near real-time reporting engine needed How much infrastructure needed?

Impetus Solution

Proposed Cloud for POC

Usage of Flume for collecting streaming data

Usage of Hbase/Hive for analysis

Benefits Realised

� PoC free implementation

� Minimal effort needed for installation/ set-up18 

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Summing up«

Benefits of leveraging Cloud in your Big data strategy

Rapid application development and prototyping

Provides agility and flexibility

Low upfront cost (CAPEX)

Provides different cost models

Big Data migration needs a proper strategy!

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I mpetus Technologies

We offer innovative product engineering

and technology R&D services

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Q uestions

Please send in your questions

using the chat panel

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Thank you

Mail us at inquiry@impetus.comor visit bigdata.impetus.com

Meet us at

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